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It’s A Mobile World
Increasing Participant Engagement Thru Apps
Your Presenters
2
Deanna Bucchiarielli National Kidney Foundation
Senior Ntl. Walk Manager
Sue Dalos Charity Dynamics
Principal Consultant
Today’s Agenda
• Why an App?
• Results you can expect
• Real Results: Kidney Walk Apps
• Assessing Engagement
3
Why an App?
Peer to Peer Fundraising Apps
5
6
Mobile Statistics
7
79%
US population using smartphones
13%
Internet Users are mobile only
21%
Millennials are mobile Only
US Mobile Device
Users Preferences:
Mobile Apps vs.
Browsers December 2015
8
Over 55% prefer to
engage via a mobile
app
[VALUE]%
[VALUE]% [VALUE
]%
[VALUE]%
Mobile Browser
Mobile Apps
Both at differenttimes
None
Why you need a Mobile App?
9
90% of donors are new to the
organization
On average 5% of funds
raised comes through Mobile
Apps
Results you can Expect
App results by event type
Event Type Facebook
Mobile
Adoption $ Raised / User Adoption $ Raised / User
Walk / 5K 10% $55 5% $49
Cycling 30% $148 46% $129
Multi-Day Walk 72% $476 36% $154
Endurance 27% $166 27% $87
24 hr 8% $69 11% $125
General 18% $97 6% $90
Obstacle 18% $62 11% $64
11
Synergy across apps = Increased results
12
Boundless Fundraising % of
Donations Facebook Mobile Total
Incremental
Impact
Walk / 5K 5% 1.9% 8% 56%
Cycling 3% 2.5% 8% 149%
Multi-Day Walk 9% 4.5% 15% 75%
Endurance 4% 0.5% 5% 32%
24 hr 6% 2.0% 8% 36%
General 5% 2.7% 8% 31%
Obstacle 7% 3.6% 13% 85%
Real Results: Kidney Walk Apps
2009: Early Adopter of Facebook App
Year 1:
2.5% of online donations came
in through Facebook App
Year 2:
6.5% of online donations came
in through Facebook App
14
2012: Early Adopter of Mobile App
30% year over year increase
in online donations through
Facebook & Mobile
Apps in 2012
Overall program grew 3X
between 2009 and 2012
through introduction of these
two apps
15
2015: Early Adopter of Tablet App
In 2016: Over 9% of
online donations came
in through Apps
(Combined Facebook,
Mobile and Tablet
Apps)
16
It’s All About Results
17
Change Is Inevitable
Assessing Engagement
20
Adoption
Engagement
Transactions
Google Analytics: User Engagement
21
Facebook Analytics: Users Activity
22
Facebook: Published Stories & Impressions
23
Bringing It All Together
Engaging your participants through Apps
• If you do not have a mobile strategy, 2017 is the year to get started
• Mobile is a key growth area for P2P fundraising
• Over 55% of your fundraisers expect to be able to engage via a mobile app.
• Offering multiple mobile options results in exponential growth in your
participant fundraising
• Ensure you have measurement tools in place
25
For more information visit www.charitydynamics.com
Created by Charity Dynamics November 2016 27
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