Pearl and Dean Audience Research

Pearl and Dean Audience research

To get an accurate representation of our audience we had to do some research

from a professional cinema audience website. So we used Pearl and Dean.

They categorise audiences into age, gender and social class. Above is the graph

they used to define theirs. Our target audience is 15-24 and social class ABC1

however our gender is evenly split maybe with a slight majority to females

with 55% female and 45% male.

I think we have chosen correctly due to the percentages on this graph which id

from Pearl and Dean’s website. Because we have chosen all the majority

groups except gender.

This is our graph of percentages of social classes in our target audience, as you

can see it is primarily the social group ABC1.

This is our graph of percentages of gender in our target audience, as you can

see it is almost evenly split.

This is our graph of percentages of age in our target audience. As you

can see it is primarily ages 15-24.