Payroll giving campaigns that have worked for me

Make-A-Wish Foundation® UK

Payroll giving campaigns that have worked for me

• The Consortium Model

• The In-house Model

• The Online Model

“Working together works and creates a USP”

The Consortium Model: Childlife

• Formed in 1992

• 4 charities – 1 ask

• 3,100 payroll giving donors currently giving

• £5.8m total payroll giving donations received

“Incentivised strongly messaged in-house promotions work”

The In-house Model: NFU Mutual

• Winner of Best Use of Payroll Giving

• Budget £360 – 3 x IPods

• Target Sign Up – 6% ACHIEVED 12.6%

• Income Target - £3,150 ACHIEVED £7,793

• £5,000 raised on 2nd run

“Easy, quick and efficient”

The Online Model: Utilities Warehouse

• Big Change chosen because it could be co-branded and personalised

• “Donate Your First Hour” of 2012

• Achieved 7.5% staff sign up

• Raised £5,063 pa – average gift £18.50/p/mth

• Repeated Valentine’s Day, August Charity Week, December