Pay Per Click - chicagostyleseo.com€¦ · Pay Per Click 773.809.5002 • info@chicagostyleseo.com...

Pay Per Click

Rod Holmes

The Big Picture

AdWords

AdCenter

Search Engine Marketing

Pay Per Click

773.809.5002 • info@chicagostyleseo.com2020 Lincoln Park West #3 Chicago, IL 60614

Pay Per Click

Why is PPC Important?

2/3 of Clicks for High-Commercial-Intent Keywords go to Sponsored Results

45.5% of people did not know the listings at the top were ads.

Up to 85.2% of pixels above the fold are sponsored results in High-Commercial-Intent Keywords

source - http://www.wordstream.com/articles/google-ads 773.809.5002 • info@chicagostyleseo.com2020 Lincoln Park West #3 Chicago, IL 60614

Why is PPC Important?

Instant Traffic While Working on Organic Rankings

Trackable, Controllable ROI

Guaranteed Traffic

Budget-able Expense773.809.5002 • info@chicagostyleseo.com

2020 Lincoln Park West #3 Chicago, IL 60614

AdGroups

Campaigns

How Is AdWords Organized?

Keywords Keywords

AdGroups

What You Do...

What to Pay Attention To...

The Basics

Organize Keywords into AdGroupsWrite Two Ads Per AdGroupReview BiddingLaunchAnalyze & Adjust Per Goals

Research Keywords

What You Do...Determine Business Goals

Buying FunnelDetermine Business Goals

Awareness

Interest

Determine Business Goals

Organize Keywords into AdGroupsWrite Two Ads Per AdGroupReview BiddingLaunchAnalyze Per Goals

Research Keywords

What You Do...

Find Long-tail Keywords

Research Keywords

Long-tail Keywords

Keywords773.809.5002 • info@chicagostyleseo.com

Research Keywords

Awareness

Interest

Research Keywords

Keywords...Four Basic Types•Explicit

•The Problem

•Symptoms

•Product Parts or Brand Names

Chicago Plumber

Broken P-trap

Water Dripping from Pipe

Acme P-trap #K438-90773.809.5002 • info@chicagostyleseo.com

Research Keywords

What You Do...

Group Keyword So One Ad Can Represent & Repeat the Keywords

Wedding Photographer

Wedding Picture

Wedding Pictures

Wedding Photojournalist

Wedding VideoBest Wedding Photographer

Chicago Wedding Photography

Organize Keywords into AdGroups

Research Keywords

What You Do...

The Basics

Click Thru Rates (CTR)

Cost Per Click (CPC)

CPC vs. Bid

Average Position

Quality Score773.809.5002 • info@chicagostyleseo.com

Why is Quality Score Key?

QS X Max CPC = Position Score

You 5 X $3 = 15

A 8 X $2 = 16

B 7 X $1 = 7

Position 2

Position 1

Position 3

Quality Score

CHICAGOStyleSEO773.809.5002 • info@chicagostyleseo.com

LandingPage

KeywordRelevancy

AdRelevancy

Quality Score

HistoricalPerformance

LandingPage

KeywordRelevancy

AdRelevancy

VariousRelevancy

Tools You’ll NeedAdWords Account

Google Keyword Tool

AdWords Editor AppSpreadsheet

CHICAGOStyleSEO773.809.5002 • info@chicagostyleseo.com

Pay Per ClickThe Big Picture

Rod Holmes

Pay Per Click - chicagostyleseo.com€¦ · Pay Per Click 773.809.5002 • info@chicagostyleseo.com...

Documents

Importance of pay per-click

Pay-Per-Click Leads: What Should You Pay?

Pay Per Click Management Services

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