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8/3/2019 Patras Plastic Industry Company
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Patras Plastic Industry Company S.A.
By Stamatios Freskos
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Project Objectives
y Increase profitability
y Increase productivity
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Strategic Perspectivesy Commercial (Marketing, Sales)y Operations
y Performance Management
SWOTAnalysis
Strengths Weaknesses
Strong clientsSkilled Personnel
Quality of productProximity to ports, marketsElectronic Distribution Channel
Narrow product portfolioLow profit margin Products
High set-up waste (Resources, time)Limited overworked personnel
Opportunities Threats
International MarketLow Labour Cost in adjacent countries
Recycling Unit
Indebted companies cheap assets
Increasing CompetitionIncreasing debtor daysCrisis plummets prices
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Marketing StrategyCurrent position
y Small range of plastic products:y Boxes for rural and industrial use
y Garden furniture
y Little pieces
y Greek-based Client portfolio
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Marketing Strategyy Enhance Product Portfolio
y Develop New Markets
yDevelop a Recycling Line
Old Products New
New
Market
Old
Expand to othercountries Develop otherindustries (i.e.hotel, amenities)
Currently
BCG Anssoff Matrix
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Product ProfitabilitySuper Value Goods Fashion
Consumer Durables Commodities
Super Value Goods Fashion
Consumer Durables Commodities
Super Value Goods Fashion
Consumer Durables Commodities
Complexity
Un
certainty
High volume Low profit Margin
Low price today Lower pricetomorrowPrice is theORDERWINNER
Smaller volumeHigh profit Margin
Seasonal DemandDesign andfashion-orientationare theORDERWINNERS
Puttick Grid
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Organisational Structurey Patra (21)
y Crete (10)
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Operationsy Production Sites in Patra & Crete:
y Very few operators (of total 21+10) on 8+3 relatively large injection mouldingmachines
Asset-utilisation can improve with smaller, inexpensive set-up times
High inventory due to batch size
y Refine demand forecasting system & link to resources schedulingy Introduce flexible working hours (part-time, contract,)
y Increase of the capacity:y Sell 1 large - buy 2(+2) Smallery Increase of operators and sales staff
y TQM establishmenty Acquire Company in Bulgaria-FYROM
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PerformanceManagementy Adopt a Balanced Scorecard system to measure and
manage performance
y Sustain job satisfaction at work
y Reduce stress at work
y Create a Communications plan
y Establish relational contracty Assess the current reward
system
SMART Objectives
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Conclusionsy Paviplast in order to increase its profitability needs to:
y Develop new products/markets
y Focus on the Marketing strategy towards different channels as
retailers, supermarketsy Acquisition of a company in Bulgaria/Fyrom
y Reduce cost by:y Reducing the inventory (Demand forecasting, smaller machines)
y Flexible machines flexible personnel
y Paviplast in order to increase its productivity needs to:y Increase job satisfaction
y Set and communicate SMART objectives
y Apply Balanced scorecard
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Thank you
yAny Questions?
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