PASSIVE MEDIA RECOGNITION - Insight...

PASSIVE MEDIA RECOGNITION

DONE RIGHT

NEW APPROACH TO AUDIO CONTENT RECOGNITION

For Passive Media Measurement

BLURRED TV INSIGHTS

$ 173 BN

2015 GLOBALTV ADVERTISING MARKET

Source: Statista

FOR BRANDS

o Actual Ad exposure across platforms?

o TV Ad effectiveness (brand awareness, traffic, or sales)?

FOR MEDIA OWNERS

o Performance per channel, incl. delayed viewing?

o Define best cross media package?

TODAY’S AD AND AUDIENCE MEASUREMENT CHALLENGES

MEDIA PLAYERTABLETLAPTOP

TV

SMARTPHONE

RADIO

CLEAR VIEW ON CROSSAD EXPOSURE & EFFECT

HOW IT WORKS

WE MAP MEDIA EXPOSURE ON INDIVIDUAL LEVEL

MALE

36

MASTERS DEGREE

PLANS TO BUY A CAR

EXPOSED TO FORDTV SPOT:

RECALL TV AD?

BRAND LIFT:

3X TIMES

YES

24%

We noticed you were exposed to

the Coca Cola TV spot on NBC.

Do you recall seeing this Ad?

TRIGGER QUESTIONSFROM SOUND AROUND US

✓ Actual Exposure across platforms

✓ Effect on Brand Awareness, Buying Behavior and Traffic

✓ Effect Branded Content combined with Airtime campaign

✓ Ad Exposure VS Competitors

✓ Real-time TV and Radio ratings

✓ A/B Content testing l

UNLOCK NEW INSIGHTS

WHY IT’S

NEXT GEN

REAL ACCURACY

PRIVACY & DATA

AUDIO IS NEVER STORED

100 TV ADS = 180Kb

BATTERY USE

1 % per HOUR

SIMPLE IMPLEMENTATION

INTO EXISTING

PANELS AND SURVEY SOFTWARE

HARMONIOUS VERTICAL INTEGRATION

PRODUCT TECHNOLOGY&

DONE RIGHT.

@BeatgridMedia

THANK YOU

daniel@beatgridmedia.com

+31 (0) 71 888 0900

Daniel Tjondronegoro