Parlay Application Servers providing Robust Scalable Services

infinite networking.

Parlay Application Serversproviding Robust Scalable

Services

Infitel and OSA/Parlay

July 2005 v4.3 2

Agenda

Market Drivers

Infitel Platform

Solutions

July 2005 v4.3 3

Market Drivers

MobileOperators

MobileOperators

MarketMarket

Challenges:• Subscriber saturation• Changing business models• New technology expectations (GRPS, UMTS)

Challenges:• Increase ARPU• Reduce Risks• Fight Competition• Reduce Churn• Reduce costs/resources• Vendor independence• Handle service complexity

Actions:• Marketing driven business• Niche/opportunity markets• Fast service deployment• New players (content providers, ESP, MVNO)• Massive nr. of applications (internet model)

Actions:• Increase traffic volume• Increase VAS revenues• Support attractive services• Shorten service time to market• Outsource services• Use external creativity, ideas and specialized knowledge

July 2005 v4.3 4

Market Drivers - 2Evolution of the Telco Value Chain

NetworkOperation

NetworkEquipment

Middleware Applications ContentTerminalEquipment

Serviceprovision

Telecommunication Value Chain

ApplicationDevelopment

Open ApplicationMiddleware

Applicationprovision

Application Value ChainContentCreation

Contentpackaging, customisation

Contentprovisioning,payment

Content Value Chain

July 2005 v4.3 5

Market driversA Complex Business Environment

Operator

Consumer

3rd PartyApplication

Provider

Service Provider, Content Provider, MVNO, etc.

Offers Content & Applications

Offers Access & Billing

ApplicationDevelopper

ISVs, Traditional IT SW house, Large SI

InnovativeApplications

New Deman

ds

paymentprovider

clearing

Secure & easypaymenthandling

Operator

Subscriber

Provides

Services

Demands

Communication

Services

July 2005 v4.3 6

Agenda

Market Drivers

Infitel Platform

Virtual Network Server

InfiScript

Solutions

July 2005 v4.3 7

What is OSA/Parlay?Principles

• Access Telco Network Functionality

• Multi Application/Service Provider

• Multi Network

• Multi VendorResources

ResourceInterface

ResourceInterface

ResourceInterface

Source: Parlay Group

Billing Systems LBS Platform

Messaging Platform WAP Gateway

SMS CenterSSP

HLR

FrameworkComponents Service

Applications

Scope ofParlay APIs

FrameworkComponents

Framework

Components

ServiceService

Components

July 2005 v4.3 8

The Infitel SolutionCarrier-class Implementation With Open Standards

Vertically-integratedNetwork Operator

(NextGen IN)

InfiCoreService Control Point

InfiScript Service Creation

Infitel Applicatio

ns

Core Transport and Signaling Network

Network Operator Domain

INAP, ISUP, MAP, CAP, SIP etc.

OSA/Parlay business model

OSA/Parlay APIs

Service Provider Domain

Network Operator Domain

OSA/Parlay Gateway

Core Transport and Signaling Network

INAP, ISUP, MAP, CAP, SIP etc.

InfiScript Service Creation

Infitel Applicatio

ns

InfiCoreOSA/Parlay AppServer

July 2005 v4.3 9

Next Generation ApplicationsNext Generation Applications

Application

deployment

Fra

mew

ork

Service Capability Server

Telco Network Interfaces

Service APIs

Parlay/OSA i/f

Service Execution

Applications

Service Deployment

Service Testing

Service Design

OSA/Parlay Gateway

Infitel OSA/Parlay Solution Complete Solution for Applications

Telco Network

Infitel‘s

OSA/Parlay Virtual Network Server

InfiScript for

OSA/Parlay

Tested Gateways: Aepona GWEricsson GWFujitsu GWNEC GWHP OpenCall SDGLucent GW

July 2005 v4.3 10

Infitel OSA/Parlay Solution

VNS Platform Key Features

Open platform

Cost efficient

Multi application support

Infinite growth Per platform

Multi-platform

Infinite flexibility

VNS based on commercially proven InfiCore – SCP; >30 successfull installations

Carrier class: 99,999% availability

High transaction processing performance

Future proof

July 2005 v4.3 11

Infitel OSA/Parlay Solution InfiScript for OSA/Parlay

July 2005 v4.3 12

Hiding OSA/Parlay complexity: Graphical design of service logic

Extensive Component Library:

OSA/Parlay specific

Telephony functions

Customizable components

Interface to external application data

Management of service packages, deployment and versioning

Service logic compiled for high-performance

Infitel OSA/Parlay Solution InfiScript for OSA/Parlay

Result: Fastest time-to-market for Next Generation Applications

Result: Fastest time-to-market for Next Generation Applications

July 2005 v4.3 13

Maximum flexibilityfor Parlay application development

Multiple Layers of open & flexible development

1. Graphical SCE with predefined components(choose from 200+ building blocks)

2. customizable components,add own procedures / code (CCO, ISE)

3. create complete newcomponents (Java, C++)

July 2005 v4.3 14

Agenda

Market Drivers

Infitel Platform

Solutions

July 2005 v4.3 15

Infitel‘s Solution Portfolio Value-generating Services

IntelligentCall RoutingIntelligent

Call Routing

Call ScreeningCall Screening

Universal PrepaidUniversal Prepaid Prepaid MobilePrepaid Mobile

Flexible NumberPortability

Flexible NumberPortability

EasyVoteEasyVote

VPN/CUGVPN/CUG

Real-time Rating & ChargingReal-time Session Control

Residential Residential Phoneshop Phoneshop

Reseller Reseller

July 2005 v4.3 16

Infitel‘s Solution Portfolio Value-generating Services

Advanced CallCompletion

Advanced CallCompletion SMS2CallbackSMS2Callback

Customizations

Concepts / ideas

NJoy-Dial(Ring Back Tone)

NJoy-Dial(Ring Back Tone)

PersonalCall Manager

PersonalCall Manager

AdvancedBusiness

Communication / VCC

AdvancedBusiness

Communication / VCC

ZonalCall Manager

ZonalCall Manager

Real-time Rating & ChargingReal-time Session Control

Collect Call Collect Call Universal ChargingNode

Universal ChargingNode

July 2005 v4.3 17

Evolution OptionsInvestment protection, technology independent

IP/IMS Telco networkFixed, Mobile,

Broadband

IP/IMS Telco networkFixed, Mobile,

Broadband

ParlayApp

Server

ParlayApp

Server

SIPApp Server

SIPApp Server

SIPSIP

SCP SLEESCP SLEE

ServiceService

SS7SS7 OSA/Parlay OSA/Parlay

ServiceService ServiceServiceServiceService ServiceService

Infitel’sApplicationServer

MPCC, UI

SS7 (INAP, CAP etc) IP(SIP, Diameter, H323,etc)

TDM Telco networkFixed, Mobile,

Broadband

TDM Telco networkFixed, Mobile,

Broadband

Parlay Gateway

Subscriberaccounts

Real-TimeSession control

+Rate&Charge

July 2005 v4.3 18

Evolution OptionsInvestment protection, technology independent

IP/IMS Telco networkFixed, Mobile,

Broadband

IP/IMS Telco networkFixed, Mobile,

Broadband

ParlayApp

Server

ParlayApp

Server

SIPApp Server

SIPApp Server

SIPSIP

SCP SLEESCP SLEE

ServiceService

SS7SS7 OSA/Parlay OSA/Parlay

ServiceService ServiceServiceServiceService ServiceService

Infitel’sApplicationServer

Real-TimeSession Control

MPCC, UI

SS7 (INAP, CAP etc) IP(SIP, Diameter, H323,etc)

Rating & Charging,

Billing

TDM Telco networkFixed, Mobile,

Broadband

TDM Telco networkFixed, Mobile,

Broadband

Charging, Account mngt

Parlay Gateway

Subscriberaccounts

Bill presentmentAccount recharge

July 2005 v4.3 19

Infitel SolutionsIMS fit & Strategy

OSAApplication

Server

OSAApplication

ServerS-CSCFS-CSCFHSSHSS

MRFCMRFC

IM-SSFIM-SSF

CSE / SCFCSE / SCF

SIP application server

SIP application server

SCIMSCIM

ASAS ASAS

CAP/INAP

MAP

OSAAPIs

SIP

AS Application ServerSCIM Service Capability Interaction ManagerHSS Home Subscriber ServerS-CSCF Serving CSCFCSCF Call Session Control FunctionOSA Open Service AccessIM-SSF IP Multimedia Service Switching FunctionMRFC Multimedia Resource Function ControllerCSE CAMEL Service EnvironmentSCF Service Control Function

2004/5 available platformOptional

OSA ServiceCapability

Server(SCS)

OSA ServiceCapability

Server(SCS)

July 2005 v4.3 20

ConclusionsOSA/Parlay and Infitel’s Solutions

Infitel Benefits: Full product range: Applications, AppServer, Development Tool Strong migration capability – IN to NGN Powerfull Graphical Application Development Tool- InfiScript Short time-to-market High scalability Open standards compliant

OSA/Parlay Benefits: OSA/Parlay integrates Network services with IT applications Enables new business models (ESP, VNO, etc.) Enables innovative services Shortens time to market Supports revenues for traffic volume, network & service usage, content delivery Improves operator’s service manageabilitySimplifies legacy to full IP/IMS migration

July 2005 v4.3 21

infinite networking.

Value Todayfor a

Solid Future