Papa johns ppt

PAPA JOHN’S DIGITAL STRATEGY

By Andy Eisenberg

Big Picture

Incorporating a digital strategy Add depth Differentiated material

Budget

125,000 (as of 2009) Covers print, electronic, and radio.

Social Media

Interactive sites to increase consumer involvement. Exclusive deals and promotions. Social responsibility acts Ties and posts related to current events and

trends.

Facebook•https://www.facebook.com/papajohns

Twitter•https://twitter.com/PapaJohns

Internet Marketing

Full web browser. Menu, ordering and company information Papa rewards Franchising options

www.papajohns.com

Mobile Strategy

Goals: On-the-go ordering and condensed site for quick hits of information.

App Ordering terminal Mobile website Streamlined ordering

process

Target Audience

TARGET 1: COLLEGE STUDENTS (18-24)

TARGET 2: FAMILIES

After party Filling, cheap and fast,

yet with quality.

Full work day Feed family quickly,

conveniently, and inexpensively

Key Performance Indicators

Profit Social media comments and shout outs Customer complaints or concerns

addressed Overall buzz in the industry.