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PACA and Territorial Change Management. Jörg Meyer-Stamer jms@mesopartner.com. In a narrow sense: An organised effort to shape change in an organisation. Examples: Business process design Six Sigma Technology/system upgrades Restructuring Expansion or downsizing - PowerPoint PPT Presentation
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PACA and Territorial Change PACA and Territorial Change Management Management
Jörg Meyer-Stamerjms@mesopartner.com
What is Change Management? What is Change Management?
In a narrow sense: An organised effort to shape change in an organisation
Examples: Business process design Six Sigma Technology/system upgrades Restructuring Expansion or downsizing Business model changes/new
ventures New marketing campaigns Job redesign Changes that impact suppliers Changes that impact customers
What is Change Management?What is Change Management?
In a wider sense: Organisational Development
"an effort, planned, organization-wide, and managed from the top, to increase organizational effectiveness and health through planned interventions in the organization's processes, using behavioral-science knowledge”
Robert H. Rouda, Mitchell E. Kusy, Jr: Organizational Development: the management of change
What is Territorial Change What is Territorial Change Management? Management?
A metaphor... – a territory (location,
region) is fundamentally different from an organisation
– unlike an organisation, a territoriy does not have a main objective
... for the transfer of change management concepts and tools – from an organisational
environment (hierarchy) – to a territorial setting
(heterarchy)
An effort to turn around a declining or
stagnating region to strengthen the basis of
growth and prosperity to stimulate the development
of innovative products and services – by connecting actors in
the territory in innovative ways
– by changing the way in which institutions and companies act and interact
Why talk about territorial change Why talk about territorial change management instead of LED? management instead of LED?
LED is a routine activity that involves incremental upgrading steps in a local economy that is fundamentally sound and evolving reasonably well
We often confront a local or regional economy that is fundamentally not sound – weak producers, weak or no associations, weak or
ineffective supporting institutions– little competitive advantage – massive fragmentation
More often than not we work in local economies that need fundamental, radical change rather than incremental improvement
A simplified typology of territorial A simplified typology of territorial economies economies
Strongstructures
Weakstructures
Sustainedgrowth
Stagnationor Decline
Decliningterritory
Thrivingterritory
Marginalisedterritory
Emergingterritory
Approaches to territorial Approaches to territorial development development
Strongstructures
Weakstructures
Sustainedgrowth
Stagnationor Decline
Decliningterritory
Thrivingterritory
Marginalisedterritory
Emergingterritory
Territorial
Change
Management
TerritorialUpgrading
Initiative
Key features of a territorial Key features of a territorial change initiativechange initiative
Learning: about the actors present in the regionabout the economic assets available in the region about the fact that “region” is a meaningful concept
about ways to engage with various actors about ways to identify joint initiativesabout ways to manage joint initiatives
What do we want to change with What do we want to change with territorial change management? territorial change management?
Individual producers and companies– raise their awareness of the need to become
nationally and internationally competitiveGroups of producers and companies
– organise effective collective action to address shared bottlenecks or joint opportunities
Supporting institutions – improve the customer focus and responsiveness
Government – improve the understanding of local business needs– improve the efficiency of service delivery
Challenges in a Territorial Change Challenges in a Territorial Change Initiative (TCI) Initiative (TCI)
Many relevant players would find the notion of “territorial change management” plain silly – there is no CEO or Board that can enforce
compliance At least in the early stages, a TCI thus cannot be
labelled as such Initially, a TCI has to sail under a different name
– that signals immediate benefit to relevant players– that does not signal a threat
for instance, PACA
quick-win projects
Month Activities
1
6
12
18
24
30
quick-win projects
more ambitious
projects
quick-win projects
quick-win projects
quick-win projects
catalyticprojects
Institutions
Project management
LED Forum
LEDAgency
Effects
CredibilityMotivationLearning
Trust
Coordi-nation
AmbitionCompetence
Professio-nalisation
Using PACA to initiate a territorial Using PACA to initiate a territorial change processchange process
Lack ofcommunication
Distrust
Conceptualizing PACA: LED as an Conceptualizing PACA: LED as an iterative processiterative process
Rapidappraisal (PACA)
Planning forquick implementation
Implementation
AssessmentReflection
AdjustmentPlanning for newaction
Implementation
Implementation
AssessmentReflection
AssessmentReflection Adjustment
Planning for newaction
Crisis of fragmentation
Build-up
Kick-off
Fieldwork+ ResultsWorkshop
PresentationEvent Way-
forward
Implementation of quick-winactivities
PACAFollow-upWork-shop
Implementation of nextround of activities
(including more complex inter- ventions)
GENESIS StrategyFormulation
Targeted PACA- Exercises to opera- tionalise
GENESIS
Implementation of catalytic projects plus
continu- ation of quick- win activi-ties
Highlighting facts + percep-tions about thelocal economy
Aligning information andperceptions
Identifyingopportunities
for joint action
Learningby doing
The learning cycle in PACAThe learning cycle in PACA
Territorial change management Territorial change management with PACA is an undercover with PACA is an undercover approach approach We highlight the quality of PACA to deliver quick winsWe don’t sell PACA under the banner of “change
management” A PACA exercise introduces a different way of doing things
– not reliant on consultants, active participation of local stakeholders, direct interaction between different sectors of the local economy
– quick action rather than strategic planning Implementation of PACA activities introduces a new way of
doing things – joint activities involving different stakeholders – practical activities lead to visible outcomes, quickly
Thank you for your attention! Thank you for your attention!
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