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© PAC
PAC Research on Digital Transformation
2014
© PAC
Our Understanding of Digital Transformation
● From a broader view, digital transformation requires changes to a company’s strategy and operational model: rethinking organizational structures, business processes, value chains, and technology. And it requires a dynamic business culture of innovation, participation, and collaboration.
● Digital transformation is not driven by a single technology, it is the interplay of various technologies, such as mobility, social, big data, or cloud computing, which enable – and enforce – the reshaping of traditional business strategies.
PAC's Digital Transformation Research 2
Technology Strategy
• Reliability & Security • Governance & Organisation • Innovation & Speed
Business Strategy
• Digital Business Models • Business Culture: Innovation, Participation,
Collaboration • Organizational Transformation
Customer Experience
• Digital Products &
Services • Digital Sales • Digital Marketing • Digital Customer
interaction
Operational Processes
• Social
Collaboration • Information Mgmt • HR / Change
Mgmt • Supply Chain &
Procurement
Enabling Technologies
• Cloud • Big Data /
Analytics • Mobility • Social Media • Ubiquitous
internet
● Digital transformation is the adaption of a company’s value proposition and operational model to the fundamental changes brought about by digital technologies.
● From a narrow view, digital transformation focuses on fundamentally reshaping and optimizing interactions with customers via digital channels such as web, mobile, or social media. Interactions may include content and applications, sales and commercial activities, marketing, as well as customer service.
2014
© PAC
Market Definition & Scope: Software
PAC's Digital Transformation Research 3
Digital Customer Experience &
Service
• Website development platforms • App development platforms • Web content management (WCM), product information
management (PIM), digital asset management (MAM)
• Omni-channel commerce platforms & suites (web, mobile, social, POS)
• Order management, fulfillment, payment solutions related to digital commerce
• Analytics and reporting related to sales & commerce
• Digital marketing platforms & suites • Multi-channel campaign management • Marketing automation & marketing process management • Social media analytics, customer & marketing analytics
• Customer experience management platforms & suites • Social media management, e-reputation • Omni-channel contact center & customer service • Customer portals & community solutions
Digital Content & Applications
Digital Sales & Commerce
Digital Marketing
Digital Integration Platforms
Integrated omni-channel content, commerce, marketing, customer experience and analytics platforms
2014
© PAC
Market Definition & Scope: Services
PAC's Digital Transformation Research 4
Digital Operations and
Management
• Digital strategy consulting • Technology consulting • Organizational transformation and change management
• Technology selection • Solution design and development • Front office implementation
• Backend integration of marketing and commerce platforms (ERP, CRM, logistics, etc.)
• Data integration • Content management integration
• Digital solution hosting & managed services • Infrastructure support services & application management • Business process outsourcing
Digital Consulting
Digital Technology
Implementation
Digital Technology Integration
2014
© PAC
How PAC’s Digital Transformation research helps to address your challenges
PAC's Digital Transformation Research 5
Understand the Market
Identify Customer Demand
Know your Competitors &
Partners
Shape your Strategy
• Key Trends • Market Segmentation • Market Size & Growth Rates
• Software Vendors • IT Service Providers • Digital Agencies
• Business Pain Points • Investment Priorities • Best Practices • Decision Processes
• Go-To-Market Models • Market Positioning • Channel Strategy • Sales Enablement
PAC’s Digital
Transformation Research
2014
© PAC
PAC’s Digital Transformation Research Deliverables
PAC's Digital Transformation Research 6
Understand the Market
Identify Customer Demand
Know your Competitors &
Partners
Shape your Strategy
Market Facts & Figures • Digital Transformation: Overview and Key Trends (WW – Market InSight Report) • Digital Transformation: Market Segments, Size & Growth Rates (WE – Market InSight Report) • Market Figures & Forecasts (WE, FR, DE, UK) • 6 complimentary SITSI® reports on related topics (WW)
Supply Side Analysis
• 20 Vendor Profiles: IT Service Providers, Software Vendors, Digital Agencies (WE) • 3 Local Market InSight reports: Local Trends and Provider Landscape (FR,DE, UK)
Demand Side Analysis
• 5 Case Study Reports: Pain Points, Investment Priorities, Decision Processes and Best Practices in Selected Vertical Industries (WE)
Customized Strategy Workshop
• Discussion of key findings and individual recommendations for your go-to-market, competitive and partnership strategies.
2014
© PAC
Market Reports & Market Figures
Market Insight Report: Overview & Key Trends ● Definition and segmentation of the market,
key global trends ● Opportunities and challenges for technology
providers and user companies Market Segments, Size and Growth Rates ● Focus on Western Europe ● Key trends, demand drivers and growth rates in 9 market
sub-segments software & IT services Market Figures & Forecasts ● Western Europe consolidated, France, Germany, UK ● Market volume & growth rates in 5 software
sub-segments and 4 services sub-segments Complimentary SITSI® Reports ● Social Collaboration ● Enterprise Mobility ● Big Data ● Customer Experience
PAC's Digital Transformation Research 7 2014
© PAC
Supply Side Analysis
20 Vendor Profiles • Focus: Western Europe • In-depth profiles of top European players in 3 categories:
• Software Vendors • IT Services Providers • Digital Agencies
• Analysis of portfolio, market positioning, and SWOT
3 Local Market InSight Reports: Local Trends and Provider Landscape • France, Germany, UK • Key local trends & recommendations for addressing local
markets • Local provider landscape including overview on “local heroes” in
digital transformation
PAC's Digital Transformation Research 8 2014
© PAC
Demand Side Analysis
5 Case Study Reports • Focus: Western Europe • In-depth qualitative interviews with user companies in 5 vertical industry
groups: • Banking & Insurance • Retail & Wholsale • Manufacturing • Transport & Logistics • To be defined
• Key pain points of business decision makers across the value chain, investment priorities, decision processes, best practices
PAC's Digital Transformation Research 9 2014
© PAC
PAC’s Digital Transformation analyst team
Nicole Dufft Senior Vice President
Andreas Stiehler Principal Analyst
Megan Dahlgren Market Director
PAC's Digital Transformation Research 10
https://www.pac-online.com/users/ndufftpac-onlinecom
https://www.pac-online.com/users/astiehlerpac-onlinecom
https://www.pac-online.com/users/mdahlgrenpac-onlinecom
Aurore Goncalves Senior Consultant, France M : +33 (0)6 27 93 02 43 E : a.goncalves@pac-online.com
Olivier Rafal Principal Analyst: Digital France M : +33 7 63 23 01 84 E : o.rafal@pac-online.com
Frank Niemann Principal Analyst: Digital Germany M : +49 173 66 20 192 E : f.niemann@pac-online.com
Eike Bieber Senior Consultant, DACH M : +49 172 841 61 00 E : e.bieber@pac-online.com
2014
© PAC
PAC France!Pierre Audoin Consultants Immeuble Actualis - 2e étage 21 boulevard Haussmann 75009 Paris, France Tel: +33 (0) 1 56 03 67 24 info-france@pac-online.com !!!
From strategy to execution, PAC delivers focused and objective responses to the growth challenges of Information and Communication Technology (ICT) players. Founded in 1976, PAC is a privately held research & consulting firm for the software and ICT services market. PAC helps ICT vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting. We advise CIOs and financial investors in evaluating ICT vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ICT policies. For more information, please visit: www.pac-online.com PAC’s analyst blog: www.pac-online.com/blog""
PAC GermanyPierre Audoin Consultants Holzstrasse 26 80469 Munich, Germany Tel: +49(0) 89 23 23 68 0 Fax: +49(0) 89 719 62 65 info-germany@pac-online.com !
PAC RomaniaPierre Audoin Consultants Negustori 12 023953 Bucharest-2 - Romania Tel.: +40 (0) 21 410 75 80 Fax: +40 (0) 21 410 75 81 info-romania@pac-online.com !
PAC U.S.Pierre Audoin Consultants 192 Lexington Avenue - Suite 1101 New York, NY 10016, USA Tel: +1 646 277-7250 Fax: +1 646 607-1716 info-us@pac-online.com !!!
PAC UKPierre Audoin Consultants 2nd Floor, 15 Bowling Green Lane London EC1R 0BD United Kingdom Tel.: +44 (0) 207 251 2810 Fax: +44 (0) 207 490 7335 info-uk@pac-online.com !!!
PAC BrazilPierre Audoin Consultants Rua Pedro de Toledo, 130, Office 61, Vila Clementino Sao Paulo 04039-030 Brazil Tel.: +55 (11) 5539 0280 Fax: +55 (11) 5539 0280 info-latam@pac-online.com
About us!
PAC IndiaPierre Audoin Consultants 610-611, Ashoka Estate, 24 Barakhamba road, New Delhi - 110001, India Tel: +91 (0) 11 4353 4818info-apac@pac-online.com
2014
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