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OverviewofActivitiesinPBZ’sSocialResponsibilityProgramAppendixtotheAnnualReport
IntroductionPrivrednabankaZagrebhascontinuouslybeenatthepeakoftheCroatianbankingsectoreversinceitwasfounded.Today,asamemberofamajorinternationalbankinggroup-IntesaSanpaolo,weareadynamicandmodernEuropeanbank,whichfollowsthedemandsofthemarketandourclients.Ourjointstrategyofgrowthanddevelo-pmentaimsatcreatingsolidandsusta-inablevaluesinaneconomic,financial,socialandecologicalsensefoundedontheconfidenceofallourpartners.Presentedbelowaresomeofouractivitiesin2010.
1. Education and professional developmentWehavecontinuedthestrategicdeve-lopmentprojectPBZBusinessSchool.In2010anewgenerationcounting124employeesstartedtheireducationintwoprograms:Generalmanagementprogram&Operational/Salesmanagementprogram.Atthesametime,inNovember2010,the2ndgenerationwithatotalnumberof144employeescompletedtheir3yeareducati-onprogramwiththePBZBusinessschool.In2010wehavecontinuedwithspecificAMLtrainingprogramsfocussingonFrontofficeemployees.Besidesclassicaltrainingintheclassroom,differentchannelsforraisingawareness&knowledgerelatedtoAMLlegislationwereintroduced.Intraneteducationsolutions,newsletter,Help-Desk,etc.,arereachableforalltheBanks’employees.Astheresultofthesesactivi-ties1225outof1783employeespastthee-learningexamandgotAMLcertificateduring2010.Aspecificprogramsubjecttoclientorien-tation(commercialskillsworkshops)hasbeencompletedinDecember2010for59relationshipmanagers(SMEgroup).Inad-dition40SMEemployeeswereinvolvedinaspecialworkshop“DebtRestructuring”.
2. Retail innovations•PBZINFO-wehavelauncheda
Newslettertoallretailclientswithnews
fromthebank,newproductsandourCSRactivities
•mPBZ-anewserviceallowingyoutopaybillsandundertakeallfinancialtran-sactionsevenmorequickly,simplyandcheaply.mPBZgivessecureaccessovermobilephonestoinformationrelatedtoproductsandservicesinPBZ,7daysaweek,24hoursaday,fromwhereveryouareintheworld.WehavealsojustlaunchedthenewIphoneapplicationthatcanbeenteredviaQRCode.
3. Care for employees•Wehavestartedtheimplementation
ofauniqueHRplatformandcompletecentralisationofallHRfunctionsofPBZSubsidiariesunderPBZHRDivision(benefits:standardizationofbusinessprocessesandtheworkingmethodsatthePBZGrouplevel;easiercoordination,fasterdecisionmakingandmoreefficientcontrolofHRfunctions)
•furtherupgradingandimprovementofeHRportal(scanningofallPBZGroup’semployeespersonneldocuments;elec-tronicdeliveryofearningslipsandleaveofabsenceresolutions,implementationofallrelevanteducationdata,productionofmanagementportalasabaseforea-sierandmoreobjectivedecisionmakingetc.)
•furtherdevelopoftheHumanCapitolMonitorsystemforPBZGroupthatwillallowmoreobjectiveevaluationofeffectivenessandproductivityandmoreobjectiveandtransparentcareerplanning
4. Donations and sponsorshipsPrivrednabankaZagrebendeavourstomakeacontributionandshowitsresponsi-bilitytowardsthewidercommunitythroughsponsorshipanddonations.TheBankcontributesto
thedevelopmentoflocalcommunitiesbyactivelyinvolvingourRegionalbranchoffi-cesinsponsorshipanddonationprogramsinvolvinginstitutions,associationsandindividualsinCroatia.PBZendeavourstosupportandinitiatemanyculturaleventsandhappenings,andcontributetotheimprovementoftheoverallqualityoflifeofourcommunity.
4.1. Donations
Donationsin2010
Scienceandeducation 576.000kn
Sport 1.265.000kn
Culture 1.764.000kn
Socialsolidarity 3.665.000kn
Others 4.024.000kn
Total 11.294.000 kn
PBZisactivelyinvolvedinawholeseriesofsociallybeneficialprojectsandprovidesfinancialsupporttoalargenumberofhumanitarianandsocialinstitutions.Wewouldliketohighlightsomeofthe2010donations:•Caritasfundraisingcampaign“ForOne
thousandJoys”.Theaimofthecampa-ignistoraisemoneytohelp1000lowincomefamiliesinCroatia.Fortheeightconsecutiveyear,PBZhasbeeninvolvedinthemajorCaritasfundraisingcampa-ign“ForOnethousandJoys”.Theaimofthecampaignwastoraisemoneytohelp1000lowincomefamiliesinCroatiafromfundswhichbusinessessetasideforChristmasandNewYear’sparties.Aswellasdonatingmoney,PBZsupportsthecampaignbybuyingCaritas’Chris-tmascards.
Thisyear,undertheslogan“Thefamilyistheessence”,theaimistosupportfamiliesaffectedbythelossofoneormoremembers.
•DonationtoCroatianDeminingFoun-dation-700.000HRK,thatamountwillbeusedtocoverthecostsofhumani-
48 49
ANNUALREPORT
2010
tariandeminingofamine-suspectedarealocatedinthecentralpartofVukovar-SyrmiaCounty,inStariJankov-ciMunicipality,southofSlakovci.AsaconsequenceoftheHomelandWar,inthepresent-dayCroatiathereare830km2ofmine-suspectedareaswhichspreadacross12countiescontaminatedwithminesandunexplodedordnances.MinesinCroatiacauseawholerangeofeconomic,environmentalandsafetyissues,giventhatlargeagriculturalareas,forestsandpartsofriverbanksremaininaccessiblebecauseofminefieldsorsuspicionofminepresence.Bytakingpartinfinancinghumanitariandemining,wewishtogiveadditionalcontributiontothequalityandsafetyoflifeinCroatiawithnomines.
Plentyofdonationsareintendedforawar-dingscholarshipsforpupilsandstudents:•Thedonationtothe(NationalFoundati-
onforSupportingthePupilandStudentStandardofLiving):TheFoundationisawardingthenationalgrantstotalen-tedstudentsandgivingsupporttothespecialprogramswhichcontributetoen-hanicgthelivingandculturalstandardsofstudents.ThekeyroleisinfinancingthebestandmostsuccessfulCroatianstudents,butitwillalsosupportthestudentswhoseuniversitydegreewillenablethemtoapplyforhigh-deman-dingjobsandthusprovidefreshimpetustotheeconomicgrowthoftheRepublicofCroatia.
•“Stepintolife”-providesscholarshipsforyoungpeoplewhoaftercomingofageleaveorphanagesandfosterfamilieswantingtoobtainacollegedegree.Withthesedonations,PBZprovidesfourscholarshipsawardedforfiveyears.
•Withintheproject“SolidarityforVukovar”wegranteddonationsto20studentsfromthecityofVukovar,10pupilsandstudentswhoareonlowincomeintheareaofKrapinsko-Zagor-skaCounty,andwithintheprojectof“ITcareer-opportunitiesfordisabled
persons”-onestudentwillbesupportedduringathree-yearstudy.
•Wewouldalsoliketoemphasizedonati-onsawardedintheareaof“restorationofculturalmonumentsandheritage:DonationsfortherestorationofSt.Rochus(sv.Rok)parishchurchwhichisazerocategorymonumentofculturalheritage,adonationtoasanctuaryOurHolyMotherofTrsatfortherestorationofalibraryofhistoricalvalueandtheFranciscantreasury.
4.2. Sponsorships
Sponsorshipsin2010
Scienceandeducation 357.000kn
Sport 6.446.000kn
Culture 1.307.000kn
Socialsolidarity 31.000kn
Others 554.000kn
Total: 8.695.000 kn
Throughitssponsorshippolicy,aswellaspromotingitsownbrandname,PBZalsoseekstosupportandencouragealargenumberofprojectsinthefieldsofculture,sportandscience,andinthatwaycontributetothedevelopmentofCroatiansociety.
Someofthesponsorshipactivitiesinthesefieldsin2010were:•AsamemberoftheCroatianOlympic
POOL,PBZearmarksfundseveryyeartofinancetheCroatianOlympicCommitteeandinthatwayprovidesforthequalitypreparationofourOlympicsportsmenandwomen
•TheBankandPBZCard,traditionally,sponsoredtheATPCroatianIndoorstournament(PBZIndoors)
•Wewouldliketopointoutasignificantsponsorshipagreement-tosupportoneofthemostfamousculturaleventsinCroatia-Sinjska alka.TheIron-ringofSinjisaknight’stournamentthat
hasbeengoingonforalmost3centu-ries,usingthesameoldcustoms.Ithasrunwithoutpausesince1715.ThisisauniquespectacletoberecognizedbyUnescoasaWorldheritage.
•Thevariousculturalprogramsandinsti-tutionsthatPBZhassupportedincludesponsorshipoftheCroatianNationalTheatreinZagreb,TheModernGallery,CroatianNationalTheatreinVaraždin,traditionalehnologicalmanifestation“Rapskafjera”andmanyothers.
5. ProjectsPBZformanyyearshassupportedaninternati-onalexchangeprogramofstudentsagedfrom15to18yearsorgani-
zedbytheAFS(AssociatedFieldService).Thisreputableinternational,voluntaryandnon-profitorganizationdealswiththeexchangeofstudents.PBZsponsorstwoscholarshipsforaone-yearprogramabroad.
InNovember2009,wehavelaunchedajointhumanitariancampaignbythePontifi-calMissionSocietiesandPBZnamed-Per-formamiracle-andsaveachild’slife!ThegoalofthiscampaignistocollectfundstohelpchildrenintheDemocraticRepublicofCongo,inparticularfor:theCenterforMalnourishedChildrenattheGeneralHospitalinIfendulaLuhwinyaandcentersfortherapeuticnutritionwhichoperatewi-thinCaritasoftheArchdioceseofBukavuinDRCongo.ThestartofthiscampaignwasmarkedbyaninitialdonationbyPBZof100,000kunastohelpchildreninDRCongoandtheBankwillcontinuetocollectfundsthroughitsbranchnetwork.Inthe50largestbranchesofPBZ,inaspot
Bydonatingitsemployees’timeforwork-shoppreparation,PrivrednaBankaZagreb(PBZ),asamemberofCroatianBankingAssociation(HUB),participatedactivelyinaworkinggrouptogetherwithmaleandfemalecolleaguesfrom11otherCroatianbanksandprojectmembersduring2010.Consequentlytoallaforementioned,pre-parationandimplementationofworkshopsforentrepreneurs,asawayofaidingthemwiththefinancialliteracy,isanadditionalactivityinPrivrednaBankaZagreb’sse-gmentofsociallyresponsiblebanking.
6. Environmental impactInPBZwehavebeencontinuouslymonito-ringenergyconsumption,andbylaunchingdifferentactivitieswearetryingtoreduceenergyconsumptionandraisetheconscio-usnessofemployeesabouttheimportanceofprotectingtheenvironment(shuttingdownPCsafterwork,switchingoffairconditionersandheatingonweekends,separatingwastepaperfromotherwasteforrecyclingpurposes).Alsointhelastthreeyears,wehaveintro-ducedanobligationtocopydocumentsonbothpages,whichresultedinthesignifi-cantreductioninpaperconsumptionandattheendofthelastyearwestartedusingreusableenvelopes.
PAPERCONSUMPTION
2008. 579.854 kg
2009. 518.849 kg
2010. 503.525 kg
markedwithacampaignposterthereisacollectionboxfromthePontificalMissionSocieties,andflyerswithapaymentslip.Wehavealsopromotedthecampaigninternality(viae-mail,IntranetandHouseorgans)inordertoengagetheemployeesofthePBZGroup.Uptodate,morethan500.000kunaswascollectedandtransferredtotheMissionandthefullreportfromthefieldisavaila-bleonourwebsitehttp://sirimodobrotu.pbz.hr/.
“Entrepreneurs and Banks - Toget-her Towards Success”,isthenameofworkshopsforentrepreneurs,amutualprojectofCroatianNationalAssociationofEntrepreneurs(HUP)andCroatianBankingAssociations(HUB)whoseaimistofacilita-tethecommunicationaswellastoeducateandinformparticipantsaboutestablishingbusinesscontactwithbank,especiallycreditfinancing.Workshopsareintendedforemployeesandownersofsmallandmediumsizeenterprises(SME),thosewithscarceexperienceorwithnoexperienceatallindoingbusinesswithbanks,aswellasforentrepreneurs-beginners.
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