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8/8/2019 OVAB Europe 4th Digital Signage Conference (Munich) Wrao Up Session
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DSTop1
Wednesday, 20 October 2010
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#DSTop10 2009
1. EnQii (=1)
2. STRATACACHE (10)3. BroadSign (3)
4. C-nario (4)
5. Scala (7)
6. Signagelive (8)
7. TELentice (9)8. WireSpring (new
entrant)
9. Ryarc Media Systems(new entrant)
10. Dynamax (new
entrant)
#DSTop10 2010
1 - EnQii (1)
2 STRATACACHE (2)
3 BroadSign (3)
4 Scala (5)
5 Omnivex
=6 SignageLive (6)
=6 WireSpring (8)
8 CoolSign
9 C-nario (4)
10 Dynamax
#DSTop10 2008
=1 Cisco
=1 EnQii
3. BroadSign
4. C-nario
5. YCD
6. ScreenRed
7. Scala
8. Signagelive
9. TELentice10. STRATACACHE
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http://www.dailydooh.com/archives/23177http://www.dailydooh.com/archives/231778/8/2019 OVAB Europe 4th Digital Signage Conference (Munich) Wrao Up Session
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Scala 14.3% Cisco 9.8% EnQii 9.7%
BroadSign 8.1%
Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan
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thers 58.1
Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan
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Prove to me that you will be in
business for the next three years
Show me why your solution isbetter than any other
Convince me your pricing modelis the way to go
Digital Signage RFP CIrca 2010 (Dave Haynes / Preset Group)
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Why build when you can buy?
Why buy when you can rent?
... but if its cheap to build or
its free ?
Note: RMG (nee Danoo), PlayNetwork, Zoom Media & Marketing, Kaleidovision, Amscreen have all built their own
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If someone was building a digital signagesolution today ... architected differently from
anything else previously developed; new
considerations would be OS (i.e not just a
straight choice between Windows and Linux
anymore), Adobe AIR, Flash support or not,Open Standards support, SMIL, new types of
hardware, embedded screens, new types of
screen technology, constant-on, 3G / 4G
networks, interaction, touch, gesture, mobilesupport, external data sources
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Take advantage of 3D GPUs ... would not be
paranoid about file size with todays highbandwidth networks, and they would not
design a closed system ... Smart scheduling
from metadata will be important in order to
achieve true narrowcasting without requiring
vast manpower ... Open standards such asSMIL, SVG and HTML5 will be increasinglyimportant ... Touch, gesture and mobile
interactivity are becoming very capable ...Integration of external data this is still a hardproblem to solve as the much touted RSS
connectivity is only applicable to a small
percentage of real world data feeds
Bryan Crotaz, Managing Director, Silver Curve Ltd (Bespoke Digital Signage Systems)
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etworkWednesday, 20 October 2010
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Green Circle = Zoom Fitness VenuesYellow Square = Zoom Social VenuesRed Triangle = Zoom Active Family Venues
Zoom
Media
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RMG
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Amscreen
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Strer
Infoscreen
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enefitWednesday, 20 October 2010
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Stefan KuhlowDigital Out-
of-Home
unifies all
advantages of
Out of Home
and TV
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Garry McGuire, CEO Reach Media Group
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GarryMcGuire
DOOH is an
activator ofother media
(mobile,
social,online)
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ipping Poin
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Garry McGuire, CEO Reach Media Group
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Major advertisers invest millions in the category
annually
Renewals represent more business than new
customer wins
M&A heats up
Advertisers and agencies talk about audience
groups
Results become predictable and expected
Specialised agencies are created for the categoryThe best industry talent moves into the category
Many players in the category become profitable
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01Wednesday, 20 October 2010
Garry McGuire, CEO Reach Media Group
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Major holding companies make
equity investments
Media IPOs substantiate that the
category is now a line item
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ontenWednesday, 20 October 2010
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OH 2.Wednesday, 20 October 2010
Posterscope / LocaModa White Paper
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Sociable Media: Seven ways
to connect on line and offline
social experiences to deliverengagement, advocacy and
brand affinity
http://www.slideshare.net/posterscope
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Stephen Randall, LocaModa
http://www.slideshare.net/posterscopehttp://www.slideshare.net/posterscopehttp://www.slideshare.net/posterscope8/8/2019 OVAB Europe 4th Digital Signage Conference (Munich) Wrao Up Session
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PASSIVE INTERACTIVE
Traditional
MediaThe Web
Placed-based
OUTOFHOME
H
OME&OFFICE
Measurement
Connectivity
Personalization
Open Standards
Collaboration
User-generated Content
Multi/Cross Platform/Channel
Immediacy
Trust
Community
Mobile
Themesdrivin
gmediachange
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TextText
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hapWednesday, 20 October 2010
8th January 2008 http://www.dailydooh.com/archives/746
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Screens wont be (traditional)
Screen Shaped
Device based signage solutions
will start to prevail
Digital Street Furniture
User Generated Content (UGC)
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Wednesday, 20 October 2010
Adrian J Cotterill
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Adrian J Cotterill
Co-founder and editor in chief of DailyDOOH, perhaps the
most well respected voice of the digital out of home and
digital signage industry.
Over the past 25 years Adrian has worked for IBM, Intel,
Bertelsmann and a number of investors and business angels
in positions such as Chief Technology Officer, Head of
Internet Technology, Business Development Director, Head of
Strategy and Interactive Marketing Manager.
His company's work over the last 7 years has involved
industry analysis, market research, commercial and technical
due diligence, software and hardware review, product design,
branding and market entry strategy.
Adrian is also brand ambassador for the Digital Content
Circle, President of OVABs DOOH Business Climate Index
(DBCI), Senior Partner DOOH Investment Group
Wednesday, 20 October 2010
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