Outreach by Design: Creating and Managing Your Toolkit

Outreach by Design: Creating and Managing Your Toolkit

Disability Services

2012 AHEAD Conference

Disability Services

2012 AHEAD Conference

Outreach by Design: Creating and Managing Your Toolkit

Susan A. Aase, J.D., M.S.Ed.Cynthia Fuller, Ph.D., L.P.

Gracie Hyland, M.Ed.Linda Wolford, M.S.

July 11, 2012

Disability Services

Video

Agenda

Introduction/Overview

Outreach Toolkit• Presentations and Trainings• Orientations and Resource Fairs• Events• Marketing and Messaging

Wrap-Up/Evaluation

Types of Disabilities

Learning Outcomes

• Have an opportunity to assess your outreach efforts.

• Take home strategies for conceptualizing, developing, implementing, and evaluating effective outreach.

• Acquire marketing, education, and training tools that can help you assemble your outreach toolkits.

Outreach by Design

Your Outreach Experiences

A 5x6 graph titled “Outreach Design Template” is shown on the middle of the screen. Columns across the top read: “type”, “dates”, “staff”, “logistics” and “partners”. Rows along the side read: “Presentations/trainings”, “orientations/resource fairs”, “events”, and “marketing/messaging”.

Household Toolkit

A picture of an open toolbox which shows various tools inside.

Tape measurer

Hammer

Pliers

Nail

Green folder labeled “Presentations and trainings”.

Yellow folder labeled “Orientation and Resource Fairs”.

Light green folder labeled “Events”.

Maroon folder labeled “Marketing and Messaging”.

A manila folder labeled “Outreach Toolkit” is pictured open with 4 arrows leading to different colored folders which list different outreach categories.

Outreach Toolkit

Outreach Toolkit

Presentations and Trainings

Orientations and

Resource Fairs

Events

Marketing and

Messaging

Presentations and Trainings

Design

•Assess needs

•Determine content

•Select methods

Sample Toolkit Training Modules

• Social Justice Model

• Case Scenarios

• Access Environments

• Disability-Specific Content• Media• Activities

• DS Mission

Presentations and Trainings

Deliver

•Assess facilities and equipment

•Share agenda

•Engage audience

•Use Presentation Outline (Minute-by-Minute)

A screen shot of a template is shown. On the header of the template it has 3 spaces at the top listed Title”, “Date/Time/Location”, and “Presenters”. Within the template there are 5 categories: “Min”, “ Time”, “Activity”, “who” and “materials.” This template is an example of something a staff person may use to develop a minute by minute schedule for a presentation.

Presentations and TrainingsEvaluate

• Obtain feedback (immediate and delayed)

• Process results

• Incorporate results into future planning

A document titled “Program Evaluation” is shown on the screen. Reference handouts for electronic copy.

A photo of the U of M’s Diversity Resource handout available on campus. On the handout there is a picture of a tall bridge shaped into a “M” in maroon and gold colors. “Thrive” is written vertically on the right side of the photo.A picture on the university of

Minnesota campus of students moving into dorms. There is a picture of the mascot “Goldy the Gopher” on a poster in the picture located on the left side of the screen. The poster reads “Welcome Home!”

Orientations and Resource Fairs• Student Orientations• Faculty and Employee Orientations• Resource Fairs

A picture in front of Northrup Hall at the University of Minnesota shows a camera filming Signmark, a deaf rapper.

Events• Signmark• Deaf/Hard of Hearing Day• Mental Health Awareness Day• Social Justice Film Festival • Access Achievement Awards

A snap shot of the U of M Disability Resources page is shown. The opening page of the website shows the “faces of disability” campaign. Rachel Garaghty, a graduate student, is pictured in her wheelchair.

Kelly Blankenship, a U of M women's hockey player, is pictured by the ice arena.

Marketing and Messaging• Campaigns• Websites• Videos• Displays: Banners, Signs• Brochures: Compelling Facts

Card• Give-Aways• Newsletters• Reports

Questions?

Wrap-Up

Evaluation

Thank you for your participation!

Please complete the evaluation.

Thank You!Susan A. Aase, J.D., M.S.Ed.Associate to the Director and Outreach Coordinator, Disability Services612-624-2993aase0020@umn.edu

Cynthia Fuller, Ph.D., L.P. Associate Director, Student Services, Disability Services612-626-8427full0060@umn.edu

Gracie Hyland, M.Ed.Associate Education Specialist, Student Services, Disability Services612-626-9459mghyland@umn.edu

Linda Wolford, M.S.Manager, Student Services, Disability Services612 -626-1333wolfo001@umn.edu