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OUR JOURNEY TO HIGHER WELFARE RABBIT STANDARDS
1.2 MILLION RABBITS ARE SET TO BENEFIT EACH YEAR FROM BREFOOD POLICIES
IN 2009 BREFOOD REALIZED THE MARKET POTENTIAL TO START SELLING MEAT FROM HIGHER WELFARE RABBITS IN GERMANY
OPEN PENS OFFERS KEY WELFARE BENEFITS:
o SPACE TO MOVE AROUND, HOP AND STAND
o MORE SOCIAL INTERACTION
o COMFORTABLE FLOORING
o ENVIROMENTAL ENRICHMENT TO ALLOW THE
EXPRESSION OF NATURAL BEHAVIOURS
THESE BROUGHT ALONG SOME ADVANTAGES:
o HIGHER WELFARE STANDARDS FOR THE RABBITS
o 2-3% MORTALITY RATE
o NEARLY NO USE ANTIBIOTICS – HYGIENE IS CRUCIAL
BREFOOD IS A MARKET LEADER
o WE PRODUCE 1,400 TONS RABBIT MEAT, AROUND 1.2
MILLION ANIMALS
o OUR MARKET SHARE IS 70%
o WE WORK WITH NEARLY ALL GERMAN RETAILERS
BREFOOD PROMOTES HIGHER WELFARE THROUGH ON-PACK LABELS
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