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OTOP
2556
OTOP
2556
THE PROCESS OF THE CREATIVE ECONOMY TO RAISE OTOP PRODUCTS TO THE
INTERNATIONAL LEVEL OF TAMBOL DON TUM, BANGLEN DISTRICT,
NAKHONPATHOM PROVINCE
By
Miss PatchareeyaPetpaow
An Independent Study Submitted in Partial Fulfillment of the Requirements for the Degree
Master of Arts Program in Public and Private Management
Program of Public and Private Management
Graduate School, Silpakorn University
Academic Year 2013
Copyright of Graduate School ,Silpakorn University
“
OTOP
”
……...........................................................
( . )
.......... .................... . ...........
.
....................................................
( )
............/......................../..............
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............/......................../..............
5460132 :
: / OTOP/
: OTOP
. : . .
. 7 .
).
(Qualitative Research)
(In-depth interview)
.
.
.2 2
. “ ”
( .)
. . (OTOP)
.
........................................ 2
........................................
2 : MAJOR : PUBLIC AND PRIVATE MANAGEMENT
KEYWORD:CREATIVE ECONOMY, OTOP PRODUCT, LEVEL OF PRODUCTDEVELOPMENT
PATCHAREEYA PETPAOW : THE PROCESS OF THE CREATIVE ECONOMY TO RAISE
OTOP PRODUCTS TO THE INTERNATIONAL LEVEL OF TAMBOL DON TUM, BANGLEN DISTRICT,
NAKHONPATHOM PROVINCE. INDEPENDENT STUDY ADVISOR : ASST.PROF.PITAK SIRIWONG,
Ph.D. 7 pp.
This research aims ) To Study the process of using the Creative Economy to Enhance the product of
tambol Don Tum, Bang landistrict, Nakhonpathom Province.
This research is qualitative research. Data Collection by in-depth interview of main contributors are
Chairman of the relevant, member stalk and Customers of Don Tum enterprise. Total Persons.
The results showed that.
. The process of the Creative Economy to raise Tambol Don Tum community enterprise products
Bang len district, Nakhonpathom Province. The details of the Subsidiaries are as follows.
. Learning and Project Management in the early stages. From the issue Price of Crops agricultural
slump.The community enterprisehave solved the problem. By processed into tomatoes to be a Queen tomato
Dried by the knowledge of Villagers with Technology by government assistance and guidance to look after the
local Culture. This is the main occupation of the community.
.2 Define the product.Present the community enterprise have 2 main products group first one is a group of
Queen fresh tomatoes second one is Queen Tomato consort to drying.
. Development of Product quality.After being further processed into a product “Mather Shui” the community
enterprisehave been developed and approved by the Food and Drug Administration (FDA). Also won the
reward excellent locally produced food Community, of the Bang Len district’s which standing and sent to
domestic and International for sale.
. Evaluation and Community enterprise development plans in the future.
The performance evaluate continuously to maintain the health of product Quality, Satisfaction to the customers
inquiries on going.
Program of Public and Private Management Graduate School, Silpakorn University
Student's signature........................................ Academic Year 2
Independent Study Advisors signature.............................................................
.
OTOP
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1 .................................................................................................................................
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2 .................................................................................. 5
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OTOP ......................................................... 2
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3 ............................................................................................................... 37
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4 ....................................................................................................
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5 ..................................................................................
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....................................................................................................................... 79
1
1
1.1
11
8-10 “
” “ ” “ ”
11
1) 2)
OTOP 3)
4)
)
)
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( , 5 )
2
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2
6
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171 ( , 2 )
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3.
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OTOP
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5
2
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6. OTOP
7.
8.
1.
1.1
( , 55 )
( , 555)
6
7
( , 543) (Thai
Wisdom)
8
(conservation)
(rehabilization)
(adaptation)
(reconstruction)
2.
(One Tambon One Product OTOP)
11 ( . .2 –2 9) “
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9
5
) ) 3)
4) 5)
(
, 555)
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1. (Local Yet Global)
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5
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4
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12
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4.
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554)
5
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3. 4. 5.
5
13
4.
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(World Creative Hub)
(
, 2 2)
(The United Nation Educational,Scientific and Cultural Organization:
UNESCO) “
” ( , 2 2)
14
(UNCTED, 2008) Howkins (2001 , 2 2)
4.
(Art-Related Industries)
1990
"Creative
Industries Task Force 1998" (CITF 1998) . .1998
"
16
, , , , , ,
, , , , , , ,
( , 2 2)
UNCTAD (United Nations
Conference on Trade and Development)
. . 2 - 2 8 8.7
. . 2 8 2 . . . 2 2
227.
(
, 2 2)
15
(Neo-Liberal Economic)
1970
(Post-Industrial Age)
(
, 2 2 , 2 2)
2
1. (Supporter)
(Co-Creation)
( 2 2 :
7)
2. (Promoter)
(Demonstration Effect)
16
(Umbrella Brand)
(Creative Thailand Commitment)
(Creative Industrial Hub of ASEAN)
12 20
2
(Creative Economy)
.
(Intellectual Capital)
17
(Knowledge Component)
“
” “ ”
( , 54 ) “ ”
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3 (Data)
(Information) (Knowledge) “ ”
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3)
“ (Institutionalization)” “
(Typically)” “ ”
18
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(Agents)
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(2 7) (Feminism)
(Positivism)
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(Objectivity)
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19
(Knowledge Management)
1.
2.
.
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.
6.
20
1) 2)
/
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(
, 2 6)
(2 )
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(Tacit Knowledge)
(Explicit Knowledge)
(Abstract)
21
“ ”
(Phenomena)
“ ”
“ ”
“ ”
“ ”
(ICT)
(Knowledge-Based Economy : KBE) (
2 9)
(Technology-Push Theory)
22
( , 2 9)
1960
1990
(Godin 200 )
(Knowledge Economy)
(David
and Foray, 199 )
OECD (1996)
( ,
2 9)
0
1.
2.
.
.
(Intellectual Capital)
23
6. OTOP
OTOP
( . .) . . 555 / 555 5
555 OTOP Product Champion
3
5
5 –
4 –
3 –
4 5 –
3
5
( , 555)
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Appearance)
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3.
4.
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5.
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(PAR)
4
(SWOT Analysis)
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4
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.
. .
3
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35
. . .
4
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(OTOP)
(Small and Medium Enterprise:
SME)
(Zoning) (Display)
(OTOP)
(OTOP)
(OTOP)
36
(OTOP)
OTOP
OTOP
37
3
OTOP
(Qualitative Research)
1.
2.
.
4.
5.
6.
.
1.
OTOP
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2.2 5
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4
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1
2
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2
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2
1
2
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39
4.
.
(Interview guide) (Open- ended
question interview)
4.2
4.
5.
(Triangulation Technique) 4 ( , 2550)
5.1 (method triangulation)
5.2 (data sources triangulation)
5. (investigator triangulation)
5.4 (theory triangulation)
(MethodlogicalTraingulation)
6.
6.1
6.2
6.
7.
– ( )
41
4
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(Qualitative Research)
1.
OTOP
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2.
1.
.GAP.GMP.HACCP. Q mark.
. .
OTOP KBO (Knowledge-Based OTOP)
48
OTOP
OTOP
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. GAP GMP
Q . ...( ,
6)”
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3).
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1.2
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1.3
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1.
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3 3
1.
2.
1.
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.GAP.GMP.HACCP. Q mark.
. .
OTOP KBO (Knowledge-Based OTOP)
4
OTOP
OTOP
2.
3.
.
.
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GAP
3.
3. .
3.1.1
- 9
2,000 - ,000
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3. .
62
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www.thaitumbon.com
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4.
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. . 2 8 1
.
63
.
.
5.2 .2.1
(2 2 : 23)
( 2 8 : 18)
. .
64
UNCTED, 2008) Howkins (2001
, 2 2)
.2.2
OTOP ( , 555)
5
5 9 –
4 – 9
7 – 79
4 5 – 69
5
.2.3
.2.3.1
65
( 55 ,
)
)
4) 4
5)
.2.3.2
(
2 2 : 3 ) (Supporter)
(Co-Creation)
.3
“ OTOP
”
66
.3.1
.3.2
.3.
.3. .1
.3. .2
.3. .3
67
5.3.2 .3.1 “
OTOP ”
.3.2
OTOP
68
.(2542). .
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. (2549). . :
(2547). “ :
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. ( ) . 16 2553.
http://kmi.trf.or.th/Document/AboutKM.pdf
.( ). “ .” , 5 ( - ) : 1-10.
(TCDC) (2552).
6 . :
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.
.( ). . 1.
. .
. (2538). “ : “ ”
“
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. (2533). . :
. (2540). :
. :
.( ) “ .”
2, 5 ( - ) : 13-15.
. (2540). :
. :
. (2546). .
:
(2555).
OTOP 2555. :
(2555).
(OTOP)1 OTOP. : .
(2555).
(OTOP Product Champion : OPC). :
.
70
(2555). OTOP.
: .
(2555). .
: .
David, Pual A. and Foray D. (1995).“Assessing Expanding the Science amd Technology
KnowlwdgeBase” STI Review no.16: 16-38.
Godin, B. (2003) .“The Knowlwdge Based Economy : Conceptual Framework or Bozzword?”
Working Paper. No 24: 22
OECD.The Knowledge Based Economy.Accessed 15 July 2010. Available from
http://www.oced.org/dataoecd/51/8/1913021.pdf
71
72
1 OTOP
1
( / / )........................................................... ................................................
................ ...................................... . .................. ..................................... .
..................................................................................................................................................
2 .
2.
3.
3 .
2.
3.
4 1.
73
.
3.
74
2 OTOP
1
( / / )........................................................... ................................................
................ ...................................... . .................. ..................................... .
..................................................................................................................................................
.....................................................................................................
2 .
2.
3.
4.
5.
6.
7.
8.
9.
10. .......................................................................................................................
75
3 .
2.
3.
4 ..............................................................................................................................................................
..............................................................................................................................................................
..............................................................................................................................................................
..............................................................................................................................................................
..............................................................................................................................................................
76
OTOP
( / / )........................................................... ................................................
.................................................................. .............................................................
............................................................... .........................
................ ....................................... . .................. .................................... .
..................................................................................................................................................
1 .
2.
3.
4.
5.
6.
7.
8.
9.
77
2 .
2.
3. .............................................................................................................................
78
4 OTOP
1
( / / )........................................................... ...............................................
................ ........................................ . .................. ................................... .
..................................................................................................................................................
2 .
2.
3.
4.
5.
6.
7.
8.
..............................................................................................................................................................
..............................................................................................................................................................
79
-
22 1 3000
80 ( B) 10210
. .2543
. .2555
. .2555
. .2556–
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