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2014 RATE CARD
401 N. Main StreetEllensburg, Wa 98926
509.925.1414dailyrecordnews.com
other informationDaily RecordMonday-SaturdayThe Daily Record does not publish on New Year’s Day, July 4th, Thanksgiving Day or Christmas Day
Scrapbook (TMC)Wednesday (racks)Tuesday (B Section in the Daily Record)
dailyrecordnews.com24/7 - 365
Special Inserts
The Bridge TV GuideThursdays
Relish1st Tuesday of the month
American ProfileFridays
ParadeSaturdays
DeadlinesDISPLAY: 2 business days prior to desired publish date by noon
CLASSIFIED & LEGALS: 3 business days prior to desired publish date by 10:00am
ONLINE: 2 business days prior to desired publish date by noon
SPECIAL PUBLICATIONS: Contact a sales representative
mailing address 401 North Main Street Ellensburg, WA 98926
phone 509.925.1414
toll free 800.676.4850
fax 509.925.5696
website dailyrecordnews.com
mobile site m.dailyrecordnews.com
affiliate sites eburgmoms.com kittitascountymenus.com
publisher Heather Hernandez hhernandez@kvnews.com
general manager/ Joanna Markell managing editor jmarkell@kvnews.com
circulation director Josh Crawford jcrawford@kvnews.com
advertising manager Pam Shuart pshuart@kvnews.com
retail sales manager Robyn Smith rsmith@kvnews.com
Daily News FeaturesMondayWeekend Events & Sports Updates
TuesdayScrapbook
WednesdayTaste Section
ThursdayWeekend Life, Business
FridayOutdoor
SaturdaySports, In-Depth Feature Story
publishing contacts
terms & conditionsEntire Agreement This document and these “Terms and Conditions” shall constitute the entire agreement between the Daily Record and the advertiser and there are no other conditions, express or implied. Any changes or additions to these “Terms and Conditions” must be in writing and signed by both parties. The Daily Record will not be bound by any conditions appearing on the advertiser’s forms which conflict with these “Terms and Conditions.”
The advertiser and/or agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents of proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.
Implied Terms The Daily Record and the advertiser agree that there may be other terms and conditions which apply to mutual obligations which are not set out in these express “Terms and Conditions” that do not cover all of the situations which may arise between the parties, then newspaper industry practice will provide these implied terms and conditions. These “Terms and Conditions” incorporate the provisions of the Daily Record rate card, as well as all obligations set out in this document.
Newspaper’s Remedies If the advertiser breaches any of these “Terms and Conditions” or its payment obligation to the Daily Record, the Daily Record has the right to terminate, at the Daily Record’s option, any obligation owed to the advertiser, either express or implied. If it is necessary for the Daily Record to file a lawsuit to enforce any of it’s rights, including the right to payment, the advertiser will pay to the Daily Record, the Daily Record’s attorney’s fees and court costs if the Daily Record substantially prevails in the lawsuit. If the advertiser fails to pay for advertising within one month of the date of the invoice for such advertising, the Daily Record has the right to charge the advertiser 1.5% per month (18% APR) for the outstanding balance, as well as for any costs of collection.
Force Majeure Neither the advertiser nor the Daily Record shall be obligated to abide by these “Terms and Conditions” if the performance, other than the advertiser’s payment obligation, is prevented by fire, flood, labor dispute, or natural conditions beyond the control of the advertiser or the Daily Record. If the performance is prevented for more than one week, either the Daily Record or the advertiser may terminate this contract by notice to the other.
Intellectual Property Rights The Daily Record retains all of the intellectual property rights to an advertisement produced by the newspaper for the advertiser, and the advertiser agrees that such
advertising may not be reproduced without the express written consent of the Daily Record.
Advertiser and Agency Joint and Several Liability If an advertiser uses an agency or representative firm to place advertising, the advertiser and the agency or rep firm shall be jointly and severally liable for complying with all of these Terms and Conditions, including payment.
The advertiser shall abide by the general conditions for all advertisers relative to deadlines and mechanical requirements as established by the Daily Record.
A 25% charge of the gross rate for advertisement will be assessed on an advertisement that is cancelled less than two working days before press-time.
Any notice to be given hereunder may be hand delivered or sent by United States mail postage prepaid addressed to the address given below.
Daily Record401 North Main StreetEllensburg, WA 98926
New Advertisers New advertisers are offered credit upon the approval of a credit application. We accept VISA, MasterCard and Discover.
Pre-Payment All political, charitable and going out of business advertising requires payment in advance. All local rates are non-commissionable.
Contract Rates Contract advertisers are guaranteed their rate for the term of their contract. Contract advertisers who fail to fulfill their contract are subject to an adjustment based on the rate earned.
Error Accountability Although every effort will be made to ensure ads run without error, mistakes can occur. We cannot be held responsible for any loss beyond the actual cost of the advertising space in question. An advertising proof is provided upon request and multiple proofs may be subject to an additional charge. If the ad runs multiple days, we will be held responsible for the first insertion only.
All in good taste All advertising is subject to the Publisher’s approval. All advertising must be in good taste. The Publisher reserves the right to edit, reject or cancel any advertisement at any time.
display & tab pricing
401 N. Main StreetEllensburg, WA 98926
509.925.1414dailyrecordnews.com
print, insert, deliver
online & mobiledailyrecordnews.com | m.dailyrecordnews.com
tab pricingSIZE
BLACK & WHITE
COLORCOLOR BY THE INCH
WITH CONTRACT
Cover 50 inches
$915 $1,150 $3.50
Full Page50 inches
$785 $975 $3.50
1/2 page25 inches
$520 $630 $3.50
1/4 page12.5 inches
$295 $365 $3.50
1/8 page6.75 inches
$170 $205 $3.50
SIZEBLACK & WHITE
COLORCOLOR BY THE INCH
WITH CONTRACT
Cover 50 inches
$915 $1,150 $3.50
Full Page50 inches
$785 $975 $3.50
1/2 page25 inches
$520 $630 $3.50
1/4 page12.5 inches
$295 $365 $3.50
1/8 page6.75 inches
$170 $205 $3.50
miscellaneous pricing
To qualify for multiple insertion discounts the SAME ad must re-insert into the Daily Record within 6 publishing days of the original insertion. (No copy/art changes. Discount applies to space only).
* Added value discounts available only to customers with a contract rate. Discounts apply to space only.** Increase your advertising exposure by 33% or more with an online ad for up to 7 days.
pre-prints & inserts
Rates are based on cost per thousand. Minimum insertion fee is $200. Please add $6 per thousand for partial distribution. Rates for larger inserts available upon request. Call for current circulation numbers
Print, Insert, Deliver (PID) is a service offered to customers that offers the best value to have a flyer (or other product) printed, via our third party printer, inserted into the Daily Record and Scrapbook (TMC Product) and delivered to thousands of readers.
At no additional cost our art department will create a flyer or customers can provide their own artwork. (Certain specifications for artwork apply - ask for details).
Other Sizes and options available: 10x10.5, 5.5x8.5Postcards (6x4.25, 9x6, 11x6), Direct Mail (Postcards or Single Sheet Flyers).
* CPM = Cost Per ThousandPurchase impressions (IMP) by the thousand with a guaranteed minimum number per month. All rates and number of impressions are monthly, unless otherwise noted.
* The Scrapbook - Total Market Coverage (TMC) - allows you to reach virtually every household in Kittitas County when combined with Daily Record advertising. The Scrapbook is delivered to 8,000 homes beyond our daily circulation.** Service Directory includes insertion in the Scrapbook and internet.*** To qualify for the non-profit rate a company must provide a valid copy of their 501c-3.
2ND INSERTION 3RD INSERTION
MULTIPLE INSERTION DISCOUNTS
30% 50%
sizesDISPLAY INCHES PICAS
1 COLUMN 1.667 10
2 COLUMN 3.458 20p9
3 COLUMN 5.25 31p6
4 COLUMN 7.042 42p3
5 COLUMN 8.833 52p12
6 COLUMN 10.625 63p9
TAB WIDTH HEIGHT
FULL 9.625 10.25
1/2 V 4.7222 10.25
1/2 H 9.625 5.0417
1/4 V 4.7222 5.0417
1/4 H 9.625 2.4375
1/8 4.7222 2.4375
BOOK WIDTH HEIGHT
FULL 7.667 9.275
1/2 V 3.75 9.275
1/2 H 7.667 4.55
1/4 V 3.75 4.55
1/4 H 7.667 2.2
1/8 3.75 2.2
ADDED VALUE DISCOUNTS
CONTRACT LEVELPRICE PER COLUMN
INCHCOLOR PRICE PER
COLUMN INCHONLINE PRE-PRINT BOOKS
$60,000 $6.50 $2.75 30% 25% 15%
$50,000 $6.70 $2.75 30% 25% 15%
$40,000 $6.95 $3.00 30% 25% 10%
$35,000 $7.11 $3.00 25% 25% 10%
$30,000 $7.21 $3.00 25% 25% 10%
$25,000 $7.46 $3.25 25% 20% 7%
$20,000 $7.76 $3.25 25% 15% 7%
$15,000 $7.97 $3.50 25% 15% 5%
$10,000 $8.27 $3.50 25% 10% 5%
$8,500 $8.37 $3.50 20% 10% 5%
$5,500 $8.58 $3.70 20% 10% 3%
$3,000 $8.98 $3.70 15% 5% 3%
$1,000 $9.49 $3.85 10% 5% 2%
OPEN $13.85 $4.75 0% 0% 0%
SCRAPBOOK (TMC)
Retail Pick-Up per column inch
$2.85
FRONT PAGE(1.9582in Wide X 3in High)
$75/week with a 52 week commitment
$150/week OPEN rate
SERVICE DIRECTORY Color B/W
1.5x3 inches $190/mo. $170/mo.
Sign a 3 month contract and get a 23% discount
1.5x3 inches $146.30/mo. $130.90/mo.
LEGAL ADVERTISING RATE $12.00/column inch
NON PROFIT DISCOUNT 30%
NATIONAL DISPLAY RATE $16.00
SIZE PRICEFREQUENCY DISCOUNT
Big Box300px X 600px
$299/month for 1 of 10 spots
10% off/month
3 month commitment
Leaderboard728px X 90px
$299/month for 1 of 10 spots
20% off/month
6 month commitment
In-Story300px X 250px
$299/month for 1 of 10 spots
30% off/month
12 month commitment
* minimum 11,000 impressions per month
SPECIALTY SIZES
DAILY (1 available)
FREQUENCY DISCOUNT
Expanding Billboard
$120/day $99/day for 5 or more
per month
MONTHLY WEEKLY
Corner Peel $500 $150
DAILY WEEKLY
Background $100 $500
MOBILE MONTHLY CPM
Mobile Sponsor $150 n/a
Mobile App n/a $30
Facebook Contact a sales representative
Open Rate
SINGLE SHEET $76
4 TAB $82
8 TAB $85
12 TAB $88
16 TAB $91
20 TAB $93
24 TAB $95
32 TAB $104
SIZE QUANTITYPRICE PER
PIECE
8.5x11Gloss
6,000(Daily Record Insert Only)
$799 $0.13
15,000(Daily Record + TMC Insert)
$1,199 $0.09
11x17Gloss
6,000(Daily Record Insert Only)
$1,199 $0.20
15,000(Daily Record + TMC Insert)
$1,799 $0.13
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