Osama Aboelezz Portfolio 2014- Full Projects

osama aboelezzdesign portfoliofull projects

Osama Aboelezz

Sep 2003 - June 2008

B.Sc. Architecture EngineeringAinShams University- Cairo

Dec 2005 - July 2008

Motion Graphics DesignerBTS Digital FX- Cairo

Sep 2008 - Aug 2009

Visualisation ArchitectVertex Motion Studios- Cairo

Sep 2010 - Aug 2011

M.Sc. Advanced Product DesignUniversity of Wales Institute- Cardiff

May 2011 - July 2011

Product Design InternSamsung Art and Design institute- Seoul

Feb 2013 - July 2013

Product DesignerFelixheckdesign- Munich

Oct 2013 - Jan 2014

3d DesignerFactory Fifteen- London

Sep 2011 - Current

Freelance Designer

As an aspiring designer, I believe in a holistic vision of design considering both functional and aesthetical dimensions in my approach.For me design is not a verb neither a noun. It is rather a state of mind that concurs a designer where he looks at everything around him through the design lens.

USA (2008)

B.Sc. Grad ProjectClemson University

South Korea (2011)

Product Design Intern Samsung Art & Design Inst.

Egypt (2003-2008)

B.Sc. Arch EngineeringAinshams University

UK (2011)

M.Sc. Product DesignUniversity of Wales Institute

Germany (2013)

Product Design InternFelixheckdesign

Japan (1986)

Place of BirthFukuoka

USA (2008)

B.Sc. Grad ProjectClemson University

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Philosophy

Cairo 1904-Image courtesy ofEduard Spelterini

Contrast Integration Diversity

Form follows function or function follows form, this has always been a debate in the design scene for years. My architectural engineering background along side my work in the creative industry had the greatest impact on my perception of design, seeing that it is not only with the function as the engineers want, neither with the form as the designers see, but rather with the experience as the dreamers, like me, dream.

In music industry, as well many other creative fields, the ones who make the greatest impact are those who adopt a new technique integrating and mixing various instruments and languages resulting a new breed of art. Similarly I believe that in design world, integration of different tools, fields and techniques is the key. A powerful team player is the one who understands deeply how other members work to incorporate easily with the team.

A designer needs constant feed of inspiration. My travels and multicultural experiences in Egypt, Japan, USA, UK, Korea and finally Germany had the biggest influence in forming my personality. Living the experience makes you learn much more about a certain culture and its needs. I can't bet if I know the same tricks that a local designer do, but I can assure that I know many others.

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Table of contents

Samsung Laptop

Nespresso Cappuccino Machine

Samsung Galaxy Camera

DIY Traveller Watch

SuperTourist Munich

Melting Pot

Kingdom of Hawks

Product

User Experience

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34

40

46

54

64

74

Nile Taxi

Rahhala Toyota Buggy

Pyramids Glory Show

TedxCairo

Delta Constructions

Samsung Leeum Museum

Miscellaneous Architecture

Transportation

Architecture

82

90

100

110

122

128

134

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Research

& Analysis

Ideation

Prototyping

Usability

Testing

Visualization

Realization

The Creative Process is not an instantaneous act. Not either a verb as some propose. It is rather an experience in which a designer has to live. Although sometimes in big practices a designer is only specialised in a certain task, understanding and practicing the whole design process is highly important for efficient integration with other team members and departments.

"Invest in the process, not in the outcome" - Srikumar Rao

Methodology

9

Observations

Questionnaires

Focus Groups

In-depth

Interviews

Ethnographic

Research

Primary

Research

Living the

problem

Research is the standard take-off task after briefs. While secondary disk research gives a basic insight, primary research provides deep understanding of the problem.

Ethnographic Research for a new tourist information solution

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For designers, to sketch is to speak Some has a beautiful voice and some don't. However, in the Ideation process, most importantly is getting the message clear and deliver thoughts and ideas.

Design

flare

Discovering new forms for a Vacuum cleaner

Discovering new forms for a Vacuum cleaner Initial Ideas for Samsung Business Laptop Automotive design doodles 13

Prototyping is a very important process for both ideation phase and presentation. Paper and foam models are used in ideation phase for quick testing and validation of concepts. While Rapid prototyping techniques using CAD data is used for projects presentations.

Clay modelling: Motorcity Europe Car Design WorkshopFoam Model: Camera IdeationWood and CNC Rapid Prototype: Samsung Laptop Project

Sketching

in 3D

15

User is

the judge

Product usability tests, analysis and recommend improvements for a cappuccino machine project. 20 tests were performed in users' own environment testing different scenarios and tasks.

For user centred design, Usability Testing is vital in all project phases; Testing for former and competitors' models gives analysis for existing problems, testing low fidelity mock-ups validates ideas while testing final products is important before market release.

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Cadillac FayrouzDesign Study

Good visuals without a bright idea behind worth nothing. But lacking the right Visualization tools, many good ideas might just go in vain and don't make the expected impact.

Seeing is

believing

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Rahhala Toyota Buggy manufacturing process

Coming

to life

Some ideas die on papers before birth. Others make it to life. Realization of a project comes when the creation is brought from just ideas on papers or pc into a functioning product.

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Projects

"The urge for good design is the same as the urge to go on living."- Harry Bertoia

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Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Product DesignSamsung Laptop

M.Sc. Advanced Product Design project - Samsung Art and Design InstituteDate: 2011

Brief: Develop a new design concept for a Samsung Notebook that embodies new design philosophy and reinforces a new brand identity.

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Following the Secondary research, business target market was selected as seen underserved in the laptop market.

Primary research was conducted in forms of focus groups and questionnaires.

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Elite & Dynamic

Brand deconstruction analysis with 2 selected focus groups from the target market was undertaken one examining Samsung as a brand and the other examining their understanding of laptops themselves.

Following the research analysis, the Samsung Business Laptop has to be:

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Above: considering tactile as a major factor of the user experience, a physical dial for the volume control is used instead of the existing touch control.

Right and opposite: to create a unique identity for the new business line laptop, a small touch display was added that shows notifications for emails, social media, battery status and others.

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Medium fidelity physical prototype was created from synthetic wood and plastic for final presentation.

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Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Nespresso Cappuccino MachineProduct Design

M.Sc. Advanced Product Design - Usability TestingDate: 2011

Brief: Design a cappuccino machine for Nespresso a conduct the usability tests required.

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Although the design language of the machine was altered from the original Nespresso design language for testing purpose, the main usability concepts of Nespresso was maintained with minor changes as in the cup size handle for example.

Cup Size Handle

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Opposite: Machine serving a big size cup.

Right: Machine serving a small size espresso

cup using the espresso cup folding stand.

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Project TitleSubtitle: Category and date

Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Product DesignSamsung Galaxy Camera

Samsung Art and Design Institute - PDI Lap internshipDate: 2011

Brief: Develop a new design and/or accessories for a the Samsung Galaxy camera breed.

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Taking the classic accordion camera as an inspiration, and using elastic fabrics similar to famous BMW Gina, a new concept for the camera body was developed for a new styling approach.

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Left: LED lights aligned behind the body lines is used for various usability functions, giving a picture count down timer as an example.

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DIY Traveller WatchProduct Design

Personal exploratory projectDate: 2014

Brief: Design a Do-It-Yourself watch that helps young frequent travellers, like myself, keeping track of time in homeland while contacting his beloved ones.

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Left: Using different types of wood (Pine, Oak and Plywood) for different section patternsRight Top: First prototype out of the CNC machineRight Bottom: Choosing the strap out of old belts or bags.

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DIY Watch Model 1

Watch design iterations

DIY Watch Model 2

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Read the local time with only looking at the hands. No need for the numbers.

Its 3:00 in London Its 5:00 in Cairo

Home Land: Cairo (GMT+2)Local Time: London (GMT)

Rotate the transparent plexiglass dial with the equivalent time zone difference to homeland.

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Design StrategySuperTourist Munich

Client: Munich Tourism centre [Concept Project]Based on a previous academic project for the M.Sc. DegreeDate: 2014

Brief: Develop a solution that improves the tourism experience in the city.

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18%

82%

82% of tourist don't use mobile internet on roaming (Survey)

Smartphone connectivity?

Challenges

Ease ofMobility?

TourismEducation?How to deal with tourists is a very important factor in the tourism industry.

One-Day tourists represents around 50% of Munich Torusim

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Strategy

City of Munich

i Tourist Information Center

RentingStation

€SuperTourist Band renting stations are managed by the City of Munich via Tourist Information Centers. Tourist can rent the band per day and load whichever services and attractions that suits their trip.

Attractions

City tours

Emergency

LuggageStorage

TransportationPromotionsMusuemsEtc.

Tourist Pass

3G

How to Treat Tourists NicelyEducational Bookfor Sellers

RentingStation

ID

59

Simcard Tray

Micro USB charge

Left: SuperTourist Band overviewRight: incorporating SuperTourist system with Munich Tourisim Information offices,

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Thanks to the Wifi hotspot from the SuperTourist Band, the Smartphone app keeps the tourist connected with the nearby attractions, gives him the ability to join the city tours and gives him access to relevant emergency contacts.

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M.Sc. Advanced Product Design Thesis ProjectDate: 2011

Brief: Design a game that works as a melting pot for groups of different cultural backgrounds. The game, when used as a part of training program focused on cultural differences, should typically help team members from different cultures to understand each other and avoid the culture barrier troubles.

UX Design- Business GameMelting Pot

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Cultural Barriers Research

Differences between cultures and peoples are real and can add richness to the fabric of life. People everywhere have much in common, When the exterior is peeled off, there are not as many differences after all.

100

90

80

70

60

50

40

30

20

10

0

68.1%

Language Work Rules& Values

Greetings Religious believes

Taboos

42.5%37%

62.5%

35.6%

Which of the following is considered a major point of cultural differences you have experienced?

Left: Observations and In-depth interviews.

Below: Example of data Analysis for Cultural differences and barriers questionnaire.

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Left: Sticky-notes paper prototypeRight: Paper Prototype testing with target market

Paper Prototype& Testing

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Starting level Half-way through

Intra-level Development Inter-level Development

First levelLevel completed Next level

1 2

App Wireframe & Development

Left: Example of app development studies: Avatars, intra and inter levels Developments, Right: First working Flash prototype for PC.

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New player

Via Facebook

Approve or edit details

Invite teammembers

Create new player

Add pictureand enter details

Existing player

Challenges

ActivateChallenge

Icebreakers Languages Lifestyle Values

CommonalitiesStereotypesGreetings

Body LanguageDialectJokesSongsLiterature

MusicDancingFoodClothingSportsBedtime Stories

TaboosReligious ViewsMythsFriendshipRelationshipsWork Values

Create new

Customchallenges

Player Profile

Member 1 profile

Member 2 profile

Member 3 profile

Member 4 profile

Rewards Edit

Vouchers

Teamview

Register/LoginPlayers ProfilesChallenges

Left: System WireframeRight: UI Development for smart phones.

Etc.

Team View Player Profile Challenges

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Game Play and WireframeKingdom of Hawks

Client: HUB43Date: 2012Design team members: Osama Aboelezz (Wireframe and Game Structure), Salma Jalabi (Character Design) and Mohammed Fathi (Visual Design).

Brief: Developing the game play, economics, structure and wireframe for Kingdom of Hawks, a cross-platform social game for the Arab Market.

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Game Intro

Company logo page Loading page Levels

Settings Leaderboard

Tab to skip

Play now

Welcome backAppears for 3 sec

Next/Previous prison

Next/Previous level

Entrance fees/ Max gain

Automatically goes to the highest possible level

Storyboard A Storyboard B

Storyboard C

Game Menu

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat .

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. enim ad

Game play screen Score summary Leaderboard summary

Chat window

Crossing otherplayer score

Level unlocked

Player card

Confirm exitSettingsHelpExit

Play again

Main menu

When/Where

Game Play

After Game Kingdom of Hawks app wireframe

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Kingdom of Hawks interface and game play first HTML5 Beta version. Visual design by Mohammed Fathi.

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Above: Original Republic of Bananas game concept sketch, a social network multiplayer game for the Egyptian market.Left: Visual design by Hisham Rahma

Players

Playground

Weapons

Sceneries represent different Egyptian local cities like Cairo, Alexandria and Suez.

Each Player gets a different monkey colour, they play in turn and can enter or leave the playground at anytime.

Basic pre-modern weapons like Slingshot, Boomerang, and Fire Catapult.

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Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Nile TaxiTransportation Design

Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

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Initial design concept for the luxury boat that takes 12 passenger.

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Initial design concept

Production model based on Tiger Marine 850 Dive Master inflatable boat

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Left: Current Production Phase of the boat.Below: Boat blueprints for production.Opposite: Marketing shot targeting sponsors

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Project TitleSubtitle: Category and date

Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Rahhala Toyota BuggyTransportation Design

Client: Rahhala Racing ClubDate: 2012

Brief: Creating a new body kit for Rahhala's buggy to match their new sponsor Toyota.

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Old buggy

+Toyota Fortuner

Toyota Fortuner body kit was selected from the model range for its aggressive look that matches buggy nature.

Opposite: Manufacturing process of the new Toyota body kit.

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The new Rahhala Toyota buggy in action.

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Alfa Romeo AvventuraDesign Study

Date: 2010Design Team: Akram Yousri, Mohamed Bekhiet, Mohamed Bishbishy and Osama Aboelezz.Brief: A personal design study project for an Alfa Romeo SUV car.

97 97

Avventura, the proposed concept, comes in the SUV category which Alfa Romeo did not approach yet competing with BMW X3 and Audi Q3.

99 99

Project TitleSubtitle: Category and date

Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Pyramids Glory ShowArchitecture Design

B.Sc. Architecture Engineering and Design Graduation Project - AinShams University and Clemson UniversityDate: 2008

Brief: Creating a new master plan for the Giza Pyramids Plateau that incubates several architectural projects which serves the whole design concept.

101 101

"I am what is around me" Prosperity

Eternity

Knowledge

Master layout proposal for the whole Giza Plateau joining the Giza Pyramids, the Great Egyptian Museum (GEM) that is currently under construction and Nazlet El-Semman area that provides the area with the local crafts for tourist and Camel riding activities.

Regions were divided to serve various functions and provide all means of development for the area. 18 architectural projects were created by 18 students solving the existing area problems for both locals and tourists and turning the area into a truly world class destination.

* The master layout is a team work project by AinShams students team.

Eternity

Knowledge

Hospitality

Leadership

Creativity

Vitality

103

Evolution of the existing Pyramids Light Show to a new international standard project with latest acoustic, lighting and augmented reality technologies. Adding new stages and other means of entertainment to the projects makes it one of the most important tourist destinations in Egypt.

Pyramids Glory Show

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Everything around the great pyramids should bow in respect. The building was designed to follow the area's tectonics and look consistent and homogeneous with the sand dunes of the plateau.

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Show Capacity: 210 personShow Duration: 10 minGap between shows: 5 min

Getting back in time in the latest dynamic show to see the old Egyptians building the great pyramid. The show is a mixture of live performance with the state-of-the-art visual & sound effects & the real Great Pyramid in the background.

Show Capacity: 280 person + 20 participantsShow Duration: 30 minGap between shows: 10 min

Introduction to the Pyramids, Pharaonic culture and civilization. What you are going to see in the other shows.

Building The Pyramids

Introduction Show

Simulator Capacity: 20 personNo. of Simulators: 8Show Duration: 14 minGap between Simulators: 2 min

An exciting 4d simulator takes the visitor into a virtual ride inside the Pyramids to discover its unrevealed secrets.

The spectacular show is an evolution of the current Giza light show using the latest acoustic & lighting technology with a musical orchestra playing the glory music in the background bringing the achievements of the Ancient Egyptians back to life.

Show Capacity: 1000 personShow Duration: 60 minGap between shows: 20 min

The Pyramids Glory Show

Into the Pyramids Simulator

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Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Stage DesignTEDxCairo

Client: TedxCairoDate: 2012Design team members: Osama Aboelezz, Mohamed Yassin and Sherif El-Tarabishy

Brief: Design and supervising the production of the stage and outdoor space of TEDxCairo's 2012 event themed "Collisions".

111

Collisions take place all the time between atoms resulting in the creation of new particles. Likewise, we humans collide with each other or rather our ideologies, notions and patterns of behaviour do.

The theme for 2012 event was "Collisions" highlighting the relative diversity among us and showcasing the wide array of infinite possible creative outcomes.

Designers approached the collisions theme differently, colliding unlike patterns together, and showing that collision is not a negative action, rather a process that could produce a interesting result,

Pattern was developed using an experimental method with Rhino and Grasshopper by creating a panel surface, applying some transformations to the surface Z direction, and finally trying out various patterns that follows the surface curvature.

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Colliding patterns, where the main screen in which the talks and presentations are shown is the core of the collision process.

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Pattern was perforated and back-lit in 8 3*1m steel plates hanged from above. Seeking a dynamic stage experience, 4 lighting colours for the stage was selected to create different moods for the 4 sessions of the event. In addition, lighting played as visual music analyser when music was performed.

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Outdoor space design was also considered including loungers, break activities, food and beverage areas, sponsors and partners booths and outdoor screening lounger (sponsored by Coca cola).

Branding, registration and info points

Sponsors, activities, food and beverages

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Delta ConstructionsExhibition Design

Client: Delta for Construction & RebuildingDate: 2009

Brief: Design a 6x7 exhibition space for Delta to display their latest projects in an Egyptian international real estate trade fair.

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Proposal sent to Delta following their own CMF featured a big iconic MDF tower visible from the approach passage, big displays for movies, 3d model display, VIP lounge and various size Delta logos hanging from the above as lighting elements.

+0.30

+0.15

+0.60

125

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Samsung LeeumTemporary Pavilion Design

Client: Samsung Art and Design Institute- Internship ProjectDate: 2011

Brief: Proposal for an outdoor temporary pavilion in front of Samsung Leeum Museum that exhibits Korean classic and contemporary design pieces.

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A large shade composed of small various size metal sheets was proposed as a cover for the exhibits fixed over a metal frames

structural mesh. The structure represents the technology boom that Korea went through in the past decades.

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The pavilion exhibits famous classic and contemporary Korean design pieces in a typical life setting.

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Project TitleSubtitle: Category and date

Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Date: 2007-2012

Collection of architectural projects, academic and professional, that included design and working drawings, layout planning, 3D visualization and on-site supervision.

ArchitectureMiscellaneous Projects

135

Project TitleSubtitle: Category and date

Client: Nile taxi EgyptDate: 2013

Brief: Design and provide working drawings for a new commercial water taxi boat that runs in the Nile river based on a given inflatable boat model.

Residential Building

Left: Typical floor planRight top: Proposal renderRight bottom: Work in progress

BedroomsLiving area/KitchenBathroomsReception/dining

137

Adabya ComplexDesign and layout planning

Below: Site layoutRight: Layout render

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Oro Marina HotelUniversity project

Left: Typical floor planRight: Concept render

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Financial and Residential ComplexUniversity project

Above: Elevation renderRight: Residential tower working drawings

1314

1516

1718192021222324

C123C1 1C1C14C15

Master Bedroom6109

2524

2322

2120

19181716151413121110987

12

34

56

W4

W4

D4

D4

D3

D3

D3

D3

W1

W2

W2

W1

D1

W5

W5

D1

D2

D7

D6

W3

D2

W3

D2

D3

D2

W3

D3

W1

D3W1

W1

W1D3 D2

D6

W3

W3

W3

D2

D2

D2bathroom6210

Master Bedroom6209

Main lobby

6104W.C.

6101Lobby 6102

Reception

6106Living Room

6107Bedroom 1

6108Bedroom 2

6110

6211bathroom

6111bathroom

6105Corridor

Dinning room

6103Kitchen

6203Kitchen

Dinning room

6201Lobby

6204W.C.

Corridor62056208

Bedroom 2

6207Bedroom 1

6206Living Room

6202Reception

C1 H

C1 G

C1 F

C1 E

C1 D

C1 C

C1 B

C1 A

C1 H

C1 G

C1 F

C1 E

C1 D

C1 C

C1 B

C1 A

c1

bathroom

32

1

32

1

1211

109

87654321

1-1A3-01

A3-011-1

E 1A2-01

A2-02E 2E 3

A2-03

A2-04E 4

+22.75

+22.75

+22.75

+21.85

+23.20

+23.20

+24.55

+23.65

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Personal InfoEmail address

Number

Home address

ArabicEnglishGermanFrench

Professional

WorkingKnowledge

Rhinoceros3ds MaxKeyShotPhotoshop

Grasshopper AutoCadAfter EffectsInDesign

SolidworksIllustratorRealflow

PremierNuke

Software Skills

Languages

Contact Details

Mother tongueExcellentBeginnerBeginner

osamaaboelezz@hotmail.com+49 157 877 63653 (GE)+20 100 180 3368 (EG)Winzererstrasse 102,80797 Muenchen

Messerschmitt KR 200 Kabinenroller

145

Design concept using Photo manipulation-residential compound, DMG Group - Egypt.

osama aboelezz design portfolio 2014