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www.abc-salon.com
12 – 13 June 201628 – 29 February 2016
Order Fair for Bridal, Evening and Cocktail Fashion
On August 1st in 2014, AVR Messe und Veranstaltung GmbH took over the established order show for bridal, evening and cocktail fashion from Messe München GmbH and will continue it at the established
location, in the MOC. AVR Messe und Veranstaltung GmbH has many years of experience as an organiser of regional, national and international technical and end consumer trade fairs, from development to complete implementation including marketing.
In the wedding segment, the AVR World of Wedding plays this topic on all communication channels: as organiser of the popular public trade fair called Hochzeitstage (Wedding Days) as well as publisher of the magazine Hochzeitsplaner (Wedding Planner) and the online platform braut.de. The high-demanded special editions Mein Brautkleid (My Bridal Gown) and Meine Brautfrisur (My Bridal Hairstyle) complete the portfolio.
Due to this optimal networking with the industry, AVR creates ideal conditions to successfully further develop and expand the ABC Salon.
ABC Salon under new management
AVR Messe- und Veranstaltung GmbH Weltenburger Straße 4 81677 München Tel.: +49 89 419694-0 Fax: +49 89 4705364info@avr-messe.dewww.avr-messe.de
At the specialised trade fair, ABC Salon in Munich, visitors will learn about the latest trends in the area of bridal, evening and cocktail fashion. Since 1996, the order fair in the MOC has been known as
a meeting place and a regular feature of the ordering season. Beside the latest models of bridal, evening and cocktail fashions, top brands from all across Europe will present accessories, lingerie trends as well as shoes and children‘s festive clothing.
➤ Ordering platform for the south since 1996
➤ Semi-annual, in spring and in autumn
➤ Visitors from Southern Germany and bordering countries
➤ The ideal location for an intensive dialogue
➤ Unique salon trade fair concept with turnkey showrooms
Order Fair for Bridal, Evening and Cocktail Fashion
Save the Date28 – 29 February 2016
12 – 13 June 2016
Evening fashion Bridal accessories
Bridal fashion
Bridegroom fashion
Cocktail fashionLingerie
Gala wear
Children‘s wearCommunion fashion Shoes
Special sizes
Product range
The fashion city of Munich is versatile, lively and surprising with its many facets. Munich offers excellent economic conditions for a flourishing fashion environment. Here, high buying power and well-developed infrastructure is coupled with an ideal geographi-
cal location for the fashion industry due to its vicinity to Austria, Switzerland and Northern Italy.
WELCOME TO THE ORDER CENTRE MOC Modern, bright, structured and high-grade – the atmosphere of the atrium in the MOC provides the ideal conditions for exciting qualified discussions and concentrated work.
➤ Established ordering platform and internationally recognized trade fair location
➤ Short distances, appealing ambience, ideal conditions for successful ordering business
➤ Turnkey showrooms between 49 m2 and 298 m2
➤ Presentation space in the foyer between 35 m² and 45 m²
➤ Individual product presentation with modern wall systems
A location with a growing order environment
The ABC Salon will be advertised massively on all communica-tion channels geared to the target group. Constant press information and multistage direct mailing campaigns will push the order fair specifically into the line of vision of
its target group.
In addition, exhibitors profit from the professional advertising package prepared for directly addressing potential customers and trade fair visitors.
➤ A multitude of advertising material: print and digital
➤ Opportunity to individualise or alternatively personalise
➤ Invitation cards to support customer loyalty
➤ Comprehensive advice through the AVR advertising service
Maximum attention for your appearance
The wedding magazine with high sales
The only magazine just for bridal fashion
The only magazine just for bridal hairstyles
The most popular wedding forum in Germany
Circulation: 45 000 (D, A, CH, BENELUX, I, S)Copy price: 6.20 EuroPublishing date: 4 x yearly
Circulation: 45 000 (D, A, CH, L, I)Copy price: 4.80 EuroPublishing date: 1 x yearly
Circulation: 45 000 (D, A, CH, BENELUX, N)Copy price: 4.90 EuroPublishing date: 1 x yearly
Sales: wholesale and retail domestically and abroad, well-assorted newsstand sales, direct mailing to wedding-related shops, presence at AVR wedding fairs
• 1,1 million PIs monthly• more than 89 000 unique users monthly• more than 14 000 registered members• more than 43 000 Facebook fans
März / April / MAi 02/15
hochzeitskonzepte
die bestenchecklisten
zum planen & nachstylen
ww
w.braut.de
Hoch
zeits
plane
r
DeutschlanD € 6,20 • Österreich € 6,90 • schweiz sfr 11,20 • Benelux € 7,30 • italien € 8,30 • spanien € 8,30 75822
0215
2/2015 März / april / M
ai – Deutschlan
D € 6,20 • Österreich € 6,90
schweiz sfr 11,20 • Ben
elux € 7,30 • italien € 8,30 • spanien € 8,30
Unter Bräuten: Großes Forum & alle Themen zur Hochzeit online!
Unter Bräuten: G
roßes Forum
& alle Themen zur H
ochzeit online!
www.braut.de
Hochzeitsplaner – The Bride's best Friend
you win!
Around the worldFlower
Power
honeymoon new york
ExtrahEft: 87 BrautsträussE
Glossar zu BlütEn, GEwächsEn & co.
romantischE BlumEn dEkorativ in szEnE GEsEtzt
punkt für punkt zur traumhochzeit
festmahl & getränke tischdeko papeterie: save the date, einladungskarten & co.
Braut-kleid
für Deine Figur
typberatung von experten
Das perfekte
inklusive
trauringefür jeden Stil
Hochzeitsplaner
Titel_HP_02_15.indd 2-3 04.02.15 10:40
eMag
Nur hier –mit Model langaben
& Webseiten!543124
Noch mehrInspirationen:
für Deinen großen Tag
ausgewählteBraut-
Hallo
kleider
Traumkleid!Dresscode
TrenDs 2015:
inspirierende sTyles direkt vom laufsTeg
❤Bein zeigen – mit Midi, Mini & Co.❤stilgeflüster – von romantischen
rüschen bis zu kühlem Satinglanz❤Doppelpack – ein Kleid, zwei Looks❤Wow! – diese rücken entzücken
MacH Den
TesT!
BriDe’s BesT frienDs:
accessoires zum Verlieben
of
ShadeSLove
Traumhafte Kleider und accessoires in farbe
www.braut.de
Diese Schnitte schmeicheln Deiner figur
Dein
Mein01/15 Oktober / November / Dezember / Januar
BrautkleidDeutschland € 4,80
Österreich € 5,50Schweiz Sfr 8,50BeNeLux € 5,70
Italien € 6,30Spanien € 6,30
Das einzige Magazin nur für Brautmode
ein sonderheft des Hochzeitsplaners
Mei
n Br
autk
leid
eMag
Glänzend aufGeleGt
Vintage & Boho StyleS • ChignonS • Sleek lookS • HocHSteckfriSuren • flecHt-Varianten • WaVeS • PonytailS • u.V.m.
Natural Dreams Krönende Highlights:
Echte Blüten, Fascinators,
So kommt Dein Haar in
Höchstform
Diademe & Co. Viele weitere Frisuren auf:
251Braut-frisuren
Romantic Beach Wedding
Lovely Fairytale
Nostalgic Romance
Meine01/2015 März / April / Mai
BrautfrisurDeutschland € 4,90 • Österreich € 5,60
Schweiz Sfr 8,90 • BeNeLux € 5,90 Norwegen NKR 69,00
Italien € 6,50
www.braut.de
ein Sonderheft des Hochzeitsplaners
Perfektion kreationen & tiPPS von den top-Stylisten
SteP By SteP-anleitungen
Vorher-nachher-lookS
Viele davon exklusiv nur hier!
daseinzige
Magazin nur für die
Brautfrisur
Haar in
Must-Hair!
Titel_MBF_01_15.indd 2-3 13.02.15 16:20
eMag
NEW! AVR offers exhibitors of the ABC Salon true added value. Manufacturers profit from attractive advertising offers from the AVR World of Wedding portfolio.
Type Size Showroom
A 35 m² € 1,150
B 45 m² to 49 m² € 1,350
C 69 m² € 1,950
D 87 m² to 90 m² € 2,060
E 130 m² € 3,270
F 143 m² € 3,670
G depending on size and combination
on request
The given prices are net prices, plus VAT. Only complete showrooms will be rented.
Rental price: includes showroom, technical services of AVR such as organisational support for technical questions, energy consumption in the showroom, guard and security service, cleaning of the sales areas and atrium, final cleaning, waste disposal, traffic direction signage. Please find further details in the service booklet (receipt after registration).
Showroom fittings:includes carpeting, ceiling lights, power outlets including 3 KW of power consump-tion, air-conditioning and company signage. The showrooms are equipped with a modern wall system. The wall elements are permanently installed. Individual configu-ration of the showrooms can be ordered after a binding registration via the service booklet of AVR.
Room rentals in the atrium 3G
D
C
C
E
FB
15 % Discount For occupancy of both show
dates in 2016, you will receive a
discount of 15 % on the
rental price in June
G
D
D
D
D
D
D
D
C
C
C
C
C
CA
A
A
A
A
A
B
B
B
B
A
A
A
A
A
A
B
B
B
B
Presentation space in the foyerOpen, bright and pleasant – the central lynchpin in the atrium
Individual supplements to wall panels possible
Presentation space fitting:includes carpeting, power outlets including 3 KW of power consumption, air-conditioning and company signage. Individual configuration of the presentation space can be ordered after a binding registration via the service booklet of AVR.
Event locationMOC Event CentreAtrium 3 Lilienthalallee 4080939 München
Arrival The MOC trade fair location in the north of Munich is just 20 minutes away from the airport and also easy to reach by car due to the direct connection to the motorway.
Dates 2015/16 28 – 29 February 201612 – 13 June 2016
Planning & PreparationSet-up and tear-down February 2016:Set-up on 27 February 2016 from 12 - 6 pmTear-down on 29 February 2016 up to 11 pm June 2016: Set-up on 11 June 2016 from 12 - 6 pmTear-down on 13 June 2016 from 5 -11 pm
Opening hours Sunday, 9 am - 6 pm Monday, 9 am - 5 pm EntranceEntrance is free of charge on both days for professional visitors.Registration is necessary.Registration is available online and on-site.
AVR supports you from the planning up to executing the order show. Please contact us for a customised quotation:
Petra Molnár Project Management Phone: +49 89 419694-13 E-mail: pmolnar@avr-messe.de
AVR Messe- und Veranstaltung GmbH Weltenburger Straße 4 81677 München
Phone: +49 89 419694-0 Fax: +49 89 4705364info@avr-messe.dewww.avr-messe.de
Complete service for exhibitors360°
Tim FischerProject ManagementPhone: +49 89 419694-16E-mail: tfischer@avr-messe.de
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