Optimise your forms …please?. BUT… Donations Newsletter sign- ups E-actions Volunteering...

Optimise your forms…please?

BUT…

Donations

Newsletter sign-ups

E-actions

VolunteeringReferrals

FORMS

All sorts of hard-to-get

people

Donations

Newsletter sign-ups

E-actions

VolunteeringReferrals

FORMS

All sorts of hard-to-get

people

Big fat dropout rate!

O crikey.What do we do??

Some initial thoughts

Email recipients

50%

50%

A (Control email)

B (Experimental email)

1.9%

Successful form fills

3.8%

WINNER

BenefitsContinual improvement for your forms =Continual improvement for your campaigning / fundraising=Increasing amounts of supporters / money for free!

Additional bonus side benefits

Resolving awkward disputes in the office+

FUN!

Spot the difference

Spot the difference

What you already dovs

“Best practice”

Some things to try1 page or 2Minimal navigationPhoto of a personLong / short copyDonation options

Lower / higher amounts1 column or 2Form at left or rightStatistics vs narrativePersonalised page

Test A

Test B

Views Donations Raised

Test A (one page) 104 2 £34

Test B (two pages) 114 11 £347Statistically

significant!Statistically

significant!

HAVE FUN!Some suggestions…

Fundraisers only:Personalise donation amounts according to previous gifts

@rachel_shares

rachelc@xifr.co.uk

www.xifr.co.uk