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November 28, 2018

Presenters:

Trent Fleming, Trent Fleming Consulting

Tim Finney, ServisFirst Bank

David Jordan, ServisFirst Bank

Bo Brannen, Georgia Bankers Association

Operational Considerations for a De Novo Bank

Sixth of our Seven-Part Series

DE NOVO BANK ACCELERATOR WEBINAR SERIES

Our Presenters Today…

Bo Brannen

Georgia

Bankers

Association

Tim Finney

ServisFirst

Bank

Trent

Fleming

Trent

Fleming

Consulting

2

David

Jordan

ServisFirst

Bank

Purpose of Today’s Session

Operational considerations are an important part

of starting any new business.

Today’s presentation will focus on a number of

those key considerations in the context of a de

novo bank.

3

Foundational Thinking in Operational Planning

Planning for the operational environment of the

de novo bank begins early in the organizing

phase.

It is critical that key stakeholders participate in

deciding the where, how and who of the de novo

strategic operating plan to ensure decisions

meet the strategic identity.

4

Foundational Elements

Where will operating systems, services and

support reside?

How to utilize service partners to maximize

efficiencies and return on investments?

Who are the service partners that match the

strategic operational plan?

5

WHERE?

Where will operating systems, services and

support reside?

In-house Operations v/s Service Bureaus

Primary and Contingency Operating Units

Customer Experience involving Frontline

support v/s back-office support

6

HOW?

How to utilize service partners to maximize efficiencies

and return on investments?

How to address:

– Online and Mobile Banking

– Clearing, Settlement and Payments

Measuring the value of service partners:

– Cost to implement, support and grow

– Returns on investment (flexibility, experience, etc)

7

WHO?

Who are the service partners that match the

strategic operational plan?

Federal Reserve’s role in operating strategy:

– Support considerations to meet your needs

Correspondent Banking as a value-add option:

– Liquidity strategy that provides a residual

return

– Support expertise and flexible to growth

strategies

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WHO? (Continued)

Who are the service partners that match the

strategic operational plan?

Trade Association role:

– HR Administration - ELC Bankers’ HR Toolkit™

– Talent recruitment – GBAIT, GBARS and GBA

Job Bank

– Make & save money with GBA Strategic

Partners and GBASI products and services

– 200+ GBA Associate Members

– Career Paths for Bankers/GBA-University

9

Summing It All Up

The depth of planning for these operational

strategies at the start impacts the timing and rate

of future “growth pains”.

Proper operational strategy from the start should

be a compliment to the profitability, growth and

client support reputation of the de novo bank.

10

Operational Considerations for a De Novo Bank

DE NOVO BANK ACCELERATOR WEBINAR SERIES

Trent Fleming

trent.fleming@gmail.com

901.896.4007

Tim Finney

tfinney@servisfirstbank.com

478.952.6497

David Jordan

djordan@servisfirstbank.com

205.423.2719

Bo Brannen

bbrannen@gabankers.com

404.420.2014

Operational Considerations for a De Novo Bank

DE NOVO BANK ACCELERATOR WEBINAR SERIES

Upcoming Webinar:

•Wrapping It All Up – Dec. 12

Operational Considerations for a De Novo Bank

DE NOVO BANK ACCELERATOR WEBINAR SERIES

Thank you for

participating!

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