View
895
Download
3
Category
Preview:
DESCRIPTION
Citation preview
Are you a Superstar
Company?
Prof Steven Van Belleghem@Steven_InSites
#cm48
Before we start...I would like to take you back in time..... #flashback
Once upon a time,About 50 years ago,
a new & very dangerous technology was invented!
Companies did everything in their power tokeep this new technology out of their premises.
It would decrease efficiency andcaused a serious threat for the securty of the company.
Let’s continue to travel back to our timeBut have a quick stop 15 years ago..... #flashback
Once upon a time,About 15 years ago,
a new & very dangerous technology was invented!
Companies did everything in their power tokeep this new technology out of their premises.
It would decrease efficiency andcaused a serious threat for the securty of the company.
We’re back in our current worldNothing changed, we are still afraid of change & innovation
Limited knowledge leads to wrong decisions, like blocking social media for your employees
Limited knowledge brings FEAR!The famous ‘what if someone will be negative?’ question pops up.We solve it by blocking people. Not the way to grasp opportunities.
Note by Steven to audience
Sorry for this dumb question I’m about to ask you...
(please, please don’t tweet it)
Dilemma! Which company will grow faster?
Company A
1000 employees
10% are sending positive stories about their job to their
friends. This happens organic, no guidance from their employer
Company B
1000 employees
40% are sending positive stories about their job to their
friends. This happens based on a great culture & facilitation in
sharing great stories
Dilemma! Which company will grow faster?
Company B
1000 employees
40% are sending positive stories about their job to their
friends. This happens based on a great culture & facilitation in
sharing great stories
Note by Steven to himself
But hey, why should I say sorry for this dumb question as...
The large majority of the companies is in situation A (or worse)
It is time to change
your company
into a Superstar Company
Employees
Employees
Offline media(e.g. Magazine)
Social media
Employees
Offline media(e.g. Magazine)
Social media
Conversational stories
Employees
Offline media(e.g. Magazine)
Social media
FACILITATE
Conversational stories
In line with company VALUESSuperstars have impact LEADS, BRANDING, NEW TALENT
Employees TOUCHPOINTSCONTENT
In line with company VALUESSuperstars have impact LEADS, BRANDING, NEW TALENT
Who facilitates the content,
people & touchpoints of
the Superstar Company?
ConversationManager
The Conversation Manager: Strategic levelFacilitate the integration of Conversation Management
in EVERYTHING you do
Not so easy due to the SILO-structure of our organisations.
Management
HR Sales Marketing CustomerCare R&D IT ...
You can’t make an omelette without breaking some eggsTime to RE-think company structure
ConversationManager
Strategic level & the big facilitatorFacilitate the integration of Conversation Management
in EVERYTHING you do
ConversationManager
HR
R&D
Legal
Mkt
GeneralMgm
CustCare IT
Sales
Super companies are the fastest
growing companies. Time
to start your change
And once again...
It all starts with:
“the man in the mirror”
You have 48 hours left to start
your change
Thank you!
Let’s connect:Via LinkedIn
@steven_insitessteven@insites.eu
Recommended