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ONLINE FOCUS GROUPS:A HOW-TO GUIDE IN 8 STEPS
Online Focus Groups: Definition
What’s an online focus group?
Step 1: Define Objective
What’s your “to” Statement?
Step 2: State Hypothesis
What’s your best guess?
Step 3: Define the Population
Who do you want to talk to?
Step 4: Invite Participants
Participants are screened before they are sent an acceptance email. The email contains instructions on how to log into the chat area.
The focus group specialist informs selected participants of the time and date of the actual focus group.
Where can you find your population?
Step 5: Develop a Discussion Guide
Use a guide.
Step 6: Pre-Test
Perform a reality check.
Step 7: Conduct Focus Groups
Remember, look for qualitative information.
Step 8: Analyze Results
Act on your findings!
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