OMC-2016AnnualReport_V6

ACTIVE SHOOTER

TERRORIST ATTACK

COMMUNICABLE DISEASE

STUDENT ALCOHOL USE

DATA BREACH

DIVERSITY

SEXUAL ASSAULT

BUILD Open Labs & TrainingsEach month about 200 staff members in charge of SCU websites attend these trainings and workshops on digital marketing.

LiveWhale CalendarThe new LiveWhale Calendar System is easier to use and features enterprise-level support. It replaced a home-grown application.

TERMINALFOURThe new TERMINALFOUR content management system, adopted by many other higher-ed institutions, features a reliable cloud-hosted server and increased flexibility.

POD STRUCTURE

SCU.EDU REDESIGN

A 24-month project to completely revamp the University's website culminated with the launch in January 2016. The new site features a mobile-friendly design and showcases storytelling and rich multimedia.

INITIATIVES

SANTA CLARA MAGAZINE

Santa Clara Magazine underwent a complete redesign in 2015. The new look helped the publication win more than 15 national awards.

CRISIS COMMUNICATIONS

7 Crisis Communication Manuals have been created with input from University leadership. These important resources provide a plan of action for various campus emergencies.

SOCIAL MEDIA

MEDIA OUTREACH

OMC created three work teams or pods, each with its own portfolio of campus clients. Pods bring together people with different skills—in OMC’s case, marketing, writing/editing, design, web services, media relations—to diagnose communication and marketing challenges, collaborate on marketing strategy and plans, propose solutions, and help clients execute their plans.

Brand & Field Marketing ManagerKeeps things running smoothly by coordinating between pods and units

Content StrategistGathers, organizes, and produces information effectively and engagingly

Visual DesignerConveys ideas using the latest visual communication techniques

Digital StrategistLeverages the latest systems and technologies available to drive engagement

Media StrategistDrives news and mindshare through regional and national media outlets

Office of Marketing and CommunicationsAnnual Report FY 2016

Digital Magazine Trafficunique visitors per month

8,300 in 2016

7,292 in 2015

SCU Departmentsserviced by OMC

27 in 2016

18 in 2015

SCU.edu Trafficunique visitors to

the homepage

50,000 /month

before launch to

68,000 /month

Print Jobsmanaged and

produced in house

88 in 2016

102 in 2015

CASE NATIONAL

DESIGN • COVER

CASE NATIONAL

WRIT ING FOR THE WEB

JAABEST MAGAZINE

CASE NATIONALDESIGN • EDITORIAL

MAGGIEBEST NONPROFIT

MAGAZINE

SOCIETY OF PUBLICATION

DESIGNERS“S IL ICON VALLEY STORY”

CASE NATIONAL

DESIGN • ILLUSTRATIONS

MAGGIEBEST DESIGN C IRC. +75,000

UCDABEST PUBLICATION

DESIGN OVERALL

CASE NATIONAL

DESIGN • PERIODICALS

CASE REGION

VIIDIG ITAL MAGAZINE

UCDAI LLUSTRATION

CASE NATIONALGENERAL INTEREST

C IRC. +75,000

CASE REGION

VIIBEST OVERALL

UCDACOVER DESIGN

PROJECT SNAPSHOTS

Engagement Growth liking, commenting, sharing, etc.

+57,166 Facebook

+5,248 Twitter

+75,315 Instagram

Total Followers+7,376 Facebook

+1,616 Twitter

+3,383 Instagram

Average Engagement Per Brand Post+18 Facebook

-2 Twitter

+170 Instagram

Despite its small staff, OMC has increased its number of

on-campus clients by 50%.

More unique visitors and higher engagement may be attributable

to the website's redesign.

Less paper means a smaller car-bon footprint and wider-reaching

digital marketing.

The digital magazine was redesigned in spring 2015.

Feature articles, commentaries by faculty, and other pieces enhancing the University's reputation appeared in the following media outlets, among many others.

Op-Ed Placements70 Total

40% from 2015

Total Media Mentions24,162

9.56% from 2015

Ad Value of Mentions$65 Million

61.3% from 2015

Online Branding GuideDesigned to ensure branding consistency, the comprehensive resource offers campus commu-nicators, affiliated groups, and contracted vendors practical advice on editorial messaging, visual style, media relations, web design, social media, and more.

Photography ResourcesWiden is the University’s new cloud-based digital-asset-management tool that lets authorized campus users easily upload, download, and share electronic assets. The system, growing continually, already contains more than 9,000 archived images, including 650 new portraits of faculty and staff.

OFFICE OF MARKETING AND COMMUNICATIONS

LOYOLA HALL • 425 EL CAMINO REAL, SANTA CLARA, CA 408-551-6068

WWW.SCU.EDU/OMC

PRESIDENT’S SPEAKER SERIES

Featured George Will, Bryan Stevenson, and Robert Reich

Total number of tickets sold: 2,092

MENINGITIS CRISIS COMMUNICATION

The University’s communication program during the spring meningitis outbreak, “Spreading the Word, Not the Germ,”

won a Silver Medal for Special Initiatives

from the Jesuit Advancement Administrators.

ECONOMIC IMPACT STUDY

More than 8,300 readers of the

Silicon Valley Business Journal

learned about Santa Clara’s economic impact on the Bay Area through a special

report inserted into the paper’s June 24, 2016, edition.

ADMISSIONS REDESIGN

The primary admission pieces were completely overhauled to create

an engaging and authentic presentation of undergraduate student life,

academic opportunities, and potential postgraduate outcomes.

PRESIDENT’S REPORT

Online page views in first 6 months:

9,519compared to previous year’s 4,452

DAY OF GIVING SUPPORT

The annual Day of Giving campaign raised

a record $3.5 million from 4,560 donors.

PRINT ADS

OMC ran 23 print ads, including one in the

Super Bowl 50game program

HOLIDAY MESSAGE

Total donations through website

$12,650compared to last year’s $3,510

CONTENT STRATEGIST

BRAND & FIELD MARKETING MANAGER

VISUAL DESIGNER

DIGITAL STRATEGIST

MEDIA STRATEGIST

Lunch & LearnsThese free, bimonthly presentations enlisted experts from Google, Facebook, Rubicon, and other leading organizations to explain the latest techniques in marketing and how to apply them.

Topics included: content marketing, digital design, personas, Millennial/GenZ marketing, and digital search.

from left, standing: Jerry Aquino, Patti Samuelson, Dona LeyVa, Harold Gutmann, Lauren Herr, Samira Almendras, Katy Malatesta, Linda Degastaldi, In Chung, Sue Kim, Nic Bertino, Angie Chavezleaning forward: Ellen Lee, Tina Vossughkneeling: Joanne Lee, Ed Cohen, Deborah Lohsenot pictured: Deepa Arora, Christine Crandell, Jeff Gire, Clay Hamilton, Jackie Hua, Matt Morgan, Steven Boyd Saum

GIVING BACK: SACRED HEART COMMUNITY SERVICE EVENT

SANTA CLARA UNIVERSITY