OMB Unveiling & Fed Jersey Launch. SEA WC2010 WC2010 Kick Off: The Big Unveiling – OMB and Fed...

OMB Unveiling & Fed Jersey Launch

SEA WC2010 SEA WC2010

WC2010 Kick Off: The Big Unveiling – OMB and Fed Jersey Launch

What it isA big bang launch event to kick off and dominate adidas share of voice for

theworld’s most highly anticipated football event

When it isConcurrent with the global unveiling of the OMB at the draw event in

Cape Town4th Dec, 7.00pm (Cape Town) – 5th Dec, 12.00am (Indonesia)

SEA WC2010 SEA WC2010

Date/ Venue Jakarta : Dec 4th 2009 (Friday) Djakarta Theatre XXI

Time 9.00 pm – 2.00 am

Invitation • Media, adidas Customers, Consumers, Celebrities, • Target : 500 – 800 pax

Content • Opening Speech by adidas and South Africa Embassy• Freestyler / Soccer Juggler • Fashion Show of entire adidas World Cup Collection • RAN • South African Dance • launching Official Match Ball WC 2010 • DJ Performance • Closing

MC Darius & VJ Marisa

Artist Performance Dance PerformanceDJ Performance

RAN Alpha+ DancersReza

THE LAUNCH EVENT

SEA WC2010 SEA WC2010

Time Contents

21.00 – 21.45• Guest Arrival• Registration

21.45 – 23.55

• Opening Dance• Opening Speech by MC • Opening Speech by Adidas• Freestyler / Soccer Juggler • Fashion Show• Interactive Game by MC• RAN

23.55 – 00.05• South African Dance • Launching Procession

00.35 – 02.00 DJ Session & Free Flow

Starting with the multimedia animation playing on each screen and dancers will come along, then the unveiling process of the World Cup Ball follow by runaway models

Starting with the multimedia animation playing on each screen and dancers will come along, then the unveiling process of the World Cup Ball follow by runaway models

THE RUNDOWN

SEA WC2010 SEA WC2010

VENUE

SEA WC2010 SEA WC2010

BALL ROOM LOBBY

SEA WC2010 SEA WC2010

FOYER

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At the foyer

outside foyerThere will be registration table for invitees and media.photo-wall (logo screen) is right next to entrance door where invitees and media representative can take photo by photographer or own camera.

inside foyerthere will be (apprx) 20 adidas mannequins be displayed spread out

ballroom lobbythere will be 10 adidas historical balls be displayed on each wall as a gallery

adidas World Cup zone

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Entrance GateLogo Screen

Mannequins

Historical Balls

World Cup Zone

Registration

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Logo ScreenEntrance Gate

Historical Ball Gallery

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Ballroom

– Games:

penalty-kick booth: interactive screen

PS3 area– South African Embassy booth:

will provide tourism info and there will be FIFA mascot shown in the booth– 32 hanging-flags of FIFA World Cup 2010 on the ceiling

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Penalty Kick Game

South Africa Booth

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• MediaCover Wrap at Tabloid Bola on Saturday, 8 December ’09

• Roadshow Giant Ball WC 2010 mall to mall

Post-Event