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Oliver Wolf
Ebru Yasdıman
Heena Mehmood Jiwani
Doğan Çörüş
Nihan Erkoyuncu
Meltem Bilgili
Begüm Gödeneli
Specialized company in its area
Providing high quality service to customers
Aims to deepen its expertise and to become a high demand merchandising company with international standards.
Create e-tailer business model Design the website & its contentIncrease awareness by Search Engine
OptimizationMeasure effectiveness by using Google
Analytics
1. Value Proposition2. Revenue Model3. Market Opportunity4. Competitive Environment5. Competitive Advantage6. Market Strategy7. Organizational Development8. Exit Strategy
To present the customers special products that they cannot find anywhere else
Target is to present best quality products for the locals and tourists
With the new online service, we aim to reach more customers and be more accessible.
Deliver products through our staff to create a more friendly and trustworthy relationship with our customers
Revenue model is based on quality differencehigher quality snack , high volume of human
traffic Backbone of the revenue stream - Regular
customers who buy snack food for their homeWeb presence of company - more customers
into the store, and thus, generating more revenue
Online business process - creating a new source of revenue
Physical location - the most valuable assetInternational tourists - try out Turkey's most
common type of snackKadiköy - wealthy inhabitants tend to be
more concerned about quality standards , so willing to spend more
Many other dried fruit stores all around Turkey
Most of them lack websites to promote business
None are as specialized as İlgi Kuruyemiş in the business
Specialization in solely dried fruits and nutsHaving product variety and product quality -
can serve to specific needs of customersIts prime location - Bağdat Street, a very
popular destination for tourists and even locals
Multilingual language for tourists
Not seek cost leadership Achieves differentiation and participates in the
premium market segmentThe new online system will open up an entirely new
market segment of technological usersDoes not distract from its core products with
alcohol, cigarettes, snack items, and other products Customers will feel safer while purchasingMeeting the needs and desires of wealthy customer
segments – results with customer loyalty
A family businessRegular staffs help customers behind the stall
and manage cash register transactions
With online systemA staff for delivery service for neighborhoods
In the case; Does not make profit in long run or the cost
of online delivery system is more than the revenue,
Leave this strategy which let customers to order online and continue to sales from the physical stores and we are going to try to cover expenses of delivery service in that time
Registering & Adding Google AdwordsConsidering new keywords suggested by SeoBook.
May 3: Google adwords campaign beginning date
Creating links to youtube, dailymotionhttp://www.youtube.com/watch?v=BHLY1Alti
tAFavicon designContent development3 languages: Turkish, English, GermanEasy use to reach what is needed
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