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Olive Oil Category Analysis. Maria Bueno Lily Jin. Slide A. A.C. Nielsen Product Snapshot. Slide B. Demographics of the Brands. Slide C. Assigning a Role to the Category. Slide D. Category Assessment: Stores Audited. Slide E. Category Scorecard: SPSS Share of Display. Slide F. - PowerPoint PPT Presentation
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Olive Oil Category Analysis
Maria Bueno Lily Jin
Slide A
A.C. Nielsen Product Snapshot
Slide B
Demographics of the Brands
Slide C
Assigning a Role to the Category
Slide D
Store Location SKUsUnique SKUs
Auditor
Sam’s Club Bentonville 56 36 Lily
Walmart Supercenter
Joyce Boulevard
215 110 Lily
TargetStore
Joyce Boulevard
84 40 Lily
Walmart Neighborhood
Wedington 92 46 Lily
HarpsGarlandAvenue
76 45 Lily
Walmart Supercenter
MLK 324 130 Maria
WalgreenCollege Avenue
1 1 Maria
Aldi MLK 7 7 Maria
Ozark Natural Foods
College Avenue
157 110 Maria
Dollar Daze Wedigngton 3 3 Maria
Complete Audit
1015 528
Category Assessment: Stores Audited
Slide E
Category Scorecard: SPSS Share of Display
Slide F
Category Scorecard: SPSS Shares of Gross Margin Dollars
Slide G
Category Scorecard: Mean % Gross Margins
Slide H
Roll Out the Plan: Recommendations
Slide I
Spring 2013 Fall 2013
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