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B2B buyers go
through about 57% of the purchasing
process before ever talking to
sales3
B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site2
More than half of B2B marketers plan to increase
their content marketing budget in 20161
Content marketing costs 62% less than
traditional marketing
initiatives, while generating about
three times as many leads5
Over two thirds of B2B
marketers say content is the fuel to
fill and accelerate their sales pipelines.1
of B2B marketers claim lead generation is the most important goal of content marketing1
Lead nurturing results in
50% increase in sales-ready B2B leads along with a 33% decrease in cost, helping sales focus on
closing high-value prospects vs. cold calling4
B2B Content Marketing Produces
6X Higher Year Over Year Growth in
Marketing Contribution
Revenue4
6XThe most e�ective
B2B marketers have allocated 42% of
their 2016 budgets to content marketing, a 14% increase from
last year1
85%
SOURCES1 http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf 2 http://resources.kapost.com/blueprint-of-product-launch-marketing.html?rs=The%20Content%20Marketeer?rs=Resources3 https://www.cebglobal.com/marketing-communications/digital-evolution/content-marketing.html 4 http://marketeer.kapost.com/content-marketing-stats/5 http://www.stateofinbound.com/
Content marketing doesn’t have to require a huge amount of time and money. Start small—with a blog, sponsored content on an industry website, or an active presence on a social media channel—and build from there.
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