October 6, 2014 Entry task: What is your favorite color? What is your favorite color to wear? Are...

October 6, 2014

• Entry task: What is your favorite color? What is your favorite color to wear? Are they different or the same? Why?

• Target: Observe how colors can communicate feelings.

October 13, 2015

• Entry task: Describe what the following colors communicate:– Red– Yellow– Blue– Green

• Target: Observe how colors can communicate feelings.

Clue in on Color

Fashion Strategies

Blue

• Cool Color• Suggests respect, responsibility, authority• Needs a relief color• Tranquilizing• Elongate time• Favorite color• Poor color around food

Red• Hot, exciting, stimulating• Highly emotional• Raises blood pressure, pulse and heart rate• Cellular reaction in heart and lungs• Stimulate appetite• Pay more• Lose track of time• Red increases energy and boosts confidence

Yellow• Requires the most visual processing

• Cheerful, warm, inviting

• Stimulate memory

• “Value for Money”

• Eat faster

• Loose your temper quicker

• Baby’s cry more

• Yellow stimulates your nervous system and activates your memory

Green

• Peaceful, relaxation, serenity

• Easiest for the eye to see

• High socio-economic status

• Natural

• Cool color closest to warm

Black• Mysterious• Positive and negative effects• Dignity, solemnity, formality• Mourning, sorrow, depression• Power, strong authority when combined with white• Limited positive response in décor• Reinforces the color it touches, powerful accent• Wearing black could mean you're authoritative and

timeless, chic

White

• Delicate, refined

• Symbol of purity, chastity, cleanliness

• All white feels empty or forced

• Soften edges between colors

• Encourages precision

• Clarity, openness and brightness

• Aids with mental clarity

Gray/Grey

• Work longer

• Creativity

• More artistic

• Chameleon

• Needs accent colors

• Strong prejudice against grey (either love it or hate it)

Brown

• Homelike, masculine• Warmth, snug, secure• Universal• Strength• Listener• Positive food associations• Less intensive behavioral response

Violet

• Stronger versions are called purple

• Uncertainty

• Royalty, dignity

• Women generally accept universally

• Seen as artistic and expressive

Pink

• Sweet

• Can be calming

• Intensifies when applied

• Feminine

• Good accent clothing color, not as well used overall in clothing

• Emotional control

Orange

• Declassifying

• Informality

• Stimulating

• Inexpensive

• Good around fast food

• Shares some qualities of red, slightly reduced

Color of the Year!

Any guesses?

Pantone’s 2015 Color of the Year is….

MARSALA

COLOR QUIZ!

• Get out a sheet of paper…you may NOT use notes!

Is this better?

• You create the quiz on color.• You may use your notes• It must be:

– Multiple Choice, true or false, matching or fill in the blank

– Minimum 15 questions – Answer key– If time allows, give the quiz to the person next to

you.