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OBB: Optimal Baby Bed
Group 8 : Heu Ji Woo, Karen Fernandes, Matthias Mayrhofer, Hong Gyeong-Min
Table of contents
I. Problem Definition
II. Core values and the limits of existing products
III. Product Development
ETC
SIDS
Suffocation
1. Problem definition
Annually 3258 infants die in Korea
<Causes of infants death>
Suffocation is the number one cause of infant deaths.• 20% of infant deaths are caused by suffocation.
SIDS is also increasingly causing infants death• SIDS: Sudden Infants Death Syndrome
Source: Korea Institute for Health and Social Affairs
Infants die mainly because of suffocation and SIDS.
The main causes of infant deaths are suffocation and SIDS
1. Problem definition
Sleeping on stomach
Physical pressure
Hot temperature
etc
Sleeping on stomachSleeping on the stomach increases the baby's risk of suffocation and SIDS
Physical pressure on babiesBecause babies breath with their stomachs, pressing the baby’s chest can cause suffocation.
Excessively hot temperature Overheated bedding increases the risk of suffocation and SIDS
<Causes of suffocation and SIDS>
Infant protection products’ marketability
Parent’s concern about their baby’s safety
Growing popularity of infant protection products
Parents worry about their babies and therefore, increases the popularity of infant protection products, which implies that there will be a great
demand of anti-suffocation & SIDS products.
In-depth interview:Su-Jin Bae (35, female)
I always feel anxious for fear that my baby sleeps on his stomach and dies. And whenever I feed my baby breast milk at night, I worry that the baby might suffocate when my arm puts pressure on the baby’s chest while I am drowsy.
Core values for protecting suffocation and SIDS
Alternatives Evaluation
SIDS monitorBedside cot
c
Correcting sleeping posture“Fixes” baby’s body for sleeping on its backor sounds alarm if baby sleeps on its stomach
Protection from physical pressureProtects babies from physical pressureOr sounds alarm if there is too much pressure on the baby’s body.
Temperature controlPrevents overheating of the baby’s body and the bedding.
Sleeping posturecorrecting
Protection from
pressure
Temperature control
2. Core values and the limits of existing products
Parental benefits.
2. Core values and the limits of existing products
• Parents are able to sleep right next to their baby.• Allows parents to know that their baby is safe during night
time. • Reduces the tedious task of having to get up and go to the
crib in order to attend to the baby’s needs.
• The baby will feel emotionally safer and content when close to his/her parents.
• If the baby is in danger or has any abrupt health problems (coughing, getting sick, etc), the parents will know immediately.
• No extra space apart from the bed is needed (advantage overbedside cribs)
NEW
3. Product development
Core value: Infant’s Protection from death -Sleeping on back-Protection from pressure-Temperature and bedding
Secondary features:1. Replaceable outer material2. Temperature controls3. Clips to hold the blanket in
place
OUR PRODUCT
What values our product convey to customers?
Measurements
Applyable from 0-12 months (Source: babycenter.com)
Width: Inner part: 35cm
Outer part: 7cm (each)
Length: 80cm
Height: 12cm
7cm 35cm 7cm
80
cm
Ventilation system Pressure sensor
O2
Materials
Outer fabric: Perforated Synthetic Leather (Poromeric imitiation leather) Made from Polyurethane.
“Breathable” fabric that allows for airflow.
A lot cheaper than real leather.
Keeps a luxurious feel to the product.
Inner fabric: Foam Cushioning Allows for air ventilations within the product.
Easy installment of the cooling system.
Ventilation System
Cooling Multiple fans will be installed inside the seat to produce air circulation.
The fans will diffuse the heat from the baby’s body throughout the seat and out through the fabric which will cool the surface.
Circulates air across the body of the baby which allows for the body’s natural cooling system to work.
How to keep it fixed on the bed?
VELCRO: Product: Fixed velcro on the bottom.
Bed sheet: Sewable velcros
@
Product
@ Sheet
Pressure Sensors
Integrated within the sides of the product. Idea from car seats (safety belt alarm)
Linked to a measurement unit that alerts parents by vibration or alarm signal if too much pressure is on the side parts of the product. Touch point sensitivity can be adapted.
Blanket Clips
For fixing the blanket in place at the bottom part of the product.Attached to the outer material.
Testing phase
Prototypes have to be designed and produced
In order to be able to create the best possible product a lot of testing is needed
In order to get feedback from babies, we have to consider biopsychological measurements (brain waves, sleeping characteristics, etc.)
NEW
Thank You for listening!
Q&A time!
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