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Oakley Social Media Campaign
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By: Mel Marcelo
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Oakley
Lifestyle
Share of Voice
Social Connectivity
Recommend & Review
Social Mentions
26,700 Followers
28,000 Following
www.twitter.com/oakley
www.facebook.com/oakley
Social Mention
Followers
Fans
Social Connectivity
Online Community
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AdWords
SEO’s•Google
•Yahoo
•Bing
Blogging•Designer Blog
•New at Oakley
•Oakley
•Sunglasses
•Polarized
•Accessories
•Apparel
•Iridium
How You Wear Your
Comment
Upload
Share
OAKLEY
•Track Comments
•Post Frequency
•Keyword Efficiency
•Evaluate Impressions
•Organize Data
•Top Referring Sites
•AdWord Efficiency
•Traffic Analysis
AdWords
YouTube
Social Media TeamTwitter
20%
15%
20%
15%
20%
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