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North Carolina Maternity Center Breastfeeding-Friendly
Designation:
A Model for Success
Key Strategy:Create a breastfeeding-friendly health care system
Promoting, Protecting and Supporting Breastfeeding in NC
Vision: North Carolina mothers will be enabled to begin their children’s lives by breastfeeding- the best possible foundation for infant and young child feeding.
Presenter Disclosures
(1) The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months:
Catherine S. Sullivan
No relationships to disclose
Background: N.C. Child Fatality Task Force Infrastructure
N.C. MCBFD Background
N.C. CFTF
NC Division of Public Health
(Lead Agency)
Formed WorkgroupFormed Review CommitteeDesigned MaterialsDay to day operationsTechnical assistance and referral
Review Committee:CFTF/Perinatal Health (2)NC Breastfeeding Coalition (2)DPH-Women’s Health (2)DPH-Nutrition Services (2)
Endorsements:
NC CFTFNC Hospital AssociationNC Pediatric Society
How does a facility receive the designation?
Must complete the NC NCBFD Application available at www.nutritionnc.comApplication requires the facility to review each of the Ten Steps, must provide documentation of implementation Applications are reviewed on a quarterly basisFor each two steps implemented the facility will be designated one star (max 5 stars)
How often can the facility apply?
Applications are accepted on a quarterly basis (Oct, Jan, April, July)A facility may apply more than one time in the three year designation period
e.g. a facility receives two stars and is able to implement additional steps and want to reapply for four stars
What happens after the designation is made?The maternity center receives the following:
A letter with the designation level awarded by the State Health DirectorA certificate of designationA CD with logos for the center level of designation (with instructions for use of the logos)A sample press releasePublic recognition on the nutritionnc.com website
N.C. MCBFD Progress
24 current designeesTechnical assistance provided to ~10 additional maternity centers146 webinar participants since August 2010Adopted by WashingtonAdapted by GeorgiaModel adapted for Breastfeeding-Friendly Child Care Designation (coming in 2012)
NC Kids Eat Smart Move MoreSpecial Nutrition Programs
DurhamAlamanceAlexander
Alleghany
Anson
Ashe
Avery
Beaufort
Bertie
Bladen
Brunswick
Buncombe
Burke
Cabarrus
Caldwell
Carteret
Caswell
CatawbaChatham
CherokeeClay
Cleveland
Columbus
Craven
Cumberland
DareDavidson
Davie
Duplin
Edgecombe
ForsythFranklin
Gaston
Gates
Graham
Granville
Greene
Guilford
Halifax
Harnett
Haywood
Henderson
Hertford
Hoke
Hyde
Iredell
Jackson
Johnston
Jones
Lee
Lenoir
Lincoln
McDowell
Macon
MadisonMartin
Mecklenburg
Mitchell
MontgomeryMoore
Nash
NewHanover
Northampton
Onslow
Orange
Pamlico
Pender
Person
Pitt
Polk
Randolph
Richmond
Robeson
Rockingham
Rowan
Rutherford
Sampson
Scotland
Stanly
StokesSurry
Swain
Transylvania
Tyrrell
Union
Vance
Wake
Warren
Washington
Watauga
Wayne
Wilkes
Wilson
Yadkin
Yancey
Pasquotank
Perquimans
North Carolina Maternity Center Breastfeeding-Friendly Designation Awardees BFHI & NICHQ Projects
Chowan
Camden
Currituck
NICHQ Best Fed Beginning ProjectNew Hanover Regional Medical CenterRowan Regional Medical CenterWomen’s Hospital of GreensboroCarolinas Medical Center-MainPresbyterian Hospital-Charlotte
Counties highlighted in heavy black border have at least on maternity center that has achieved fully Baby Friendly Designation from Baby Friendly USA
N.C. mPINC Scores 2007-2011
The Local Agency RoleWIC/Public Health
Collaborating on Steps 3,5,6,8,10Prenatal education: self advocacy, feeding on demand, anticipatory guidanceNo freebies/marketing
Training CentersWIC Regional BF Coordinator available for trainingCarolina Global Breastfeeding InstituteArea Health Education Centers (AHEC)
The Local Agency RoleWIC/Public Health
WIC Hospital Outreach HandoutState developed crib cardPeer Counselors
Service Delivery Model
“Alone we can do so little; together we can do so much.” -Helen Keller
For more information:
Catherine Sullivan, MPH, RD, LDN, IBCLCState Breastfeeding Coordinatorcatherine.sullivan@dhhs.nc.gov
252-321-7184
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