NomChop Niyathi Chakrapani Owner. Business Situation

NomChopNiyathi Chakrapani

Owner

Business Situation

Market Analysis

Demographic King County

Avg. Household Size Higher than U.S. avg.

Work Day, Higher income 7.5 hr

Work Day, Lower income 5 hr

Primary: Upper middle class of King CountySecondary: Lower middle class of King

County

Source: www.census.gov

Lower: 3%

Lower Middle:

37%Upper Middle:

47%

Upper:13%

Market Segmentation

Sizable, accessible, and measurable

Competitive AnalysisCompetitor Competitor

AdvantageNomChop Advantage

grubHub Restaurant order Home-cooked, cheaper, & informed

Zaarly Hire professionals Simple & affordable

Restaurants Full service Home-cooked, cheaper, & informed

Catering services Hire professionals Simple & affordable

Grocery stores Readymade Home-cooked & fresh

Zaarly

grubHub

Restaurants

Catering services

Grocery stores

Marketing Mix

Services

Revenue Stream Price

Food Sales Transaction 10%

Premium Membership $7.99/m

Member Advertising PlanSilver: $6.99/wGold: $11.99/w

Independent Advertising Plan

Emerald: $8.99/wDiamond: $13.99/w

Food Sales Transaction

Premium Membership

Member Advertising Plan

Independent Advertising Plan

Silver: Gold:

Diamond:

Penetration Market-LedCompetitor

ACompetitor

B

Much lower Similar pricing

Higher

Pricing of Revenue Streams

Psychological pricing: $19.99 instead of $20.00

OnlineSeattleKing CountyExpansion

Place

Janu

ary

Febr

uary

Mar

chApr

ilMay

June Ju

ly

Augus

t

Sept

embe

r

Octob

er

Novem

ber

Decem

ber

Radio

Social Media

Mailings

Billboard

Facebook

Cold call

News Media

Pay for meals

Donation

Promotion

Operations

OwnerChief Technical

OfficerWeb

Developer

App Develope

r

Data Scientist

InvestigatorMarketing Consultant

Organization

Private Limited Company

Annual Salary Burden: $450,000

Owner

Chief TechnicalOfficer Data Scientist Marketing ConsultantInvestigato

rApp

Developer

DeveloperWeb

MichelleChief Technical Officer

DonovanData Scientist

StephInvestigator

MariaTemporary Marketing

Consultant

AdlaiApplication Developer

TamaraWebsite Developer

News Feed

About us

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Christy Lambert Top rated Chopper

Freelance chef with a taste for adventure You bookmarked this.

Grilled steak with tomatoes, green beans, and chimichurri sauce Picku

pDelivery

. .Ingredients: • ¾ lb green beans• 1 pt grape

tomatoes• 1 tbsp olive oil

Nutrition Facts: • 451 cal• 37g protein• 9g carbs

Dietary restrictions:Contains• Meat• Sulfite

Price:$9/plate

Recipe:

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I’m a NommerI eat

I’m a ChopperI cook

NomChopBuy and sell food in your community

Planned Financing

Sales and Profits

$1,200,000

$1,000,000

$200,000

$0

$580,000

$340,000

40%

20%

0%

-40%

-60%2014 2015 2016

Pro

fit-

20%

$800,000Break-even point: 33,000 units

$1,100,000

$400,000

$600,000Sale s

2014 2015 2016

Sales $340,000 $580,000$1,100,00

0

Expenses $560,000 $590,000 $620,000

Profit ($180,000) ($8,000) $390,000

Net Profit Margin

(54%) (1%) 35%

Income Statement

(54%) (1%) 35%

Cash Flow

$500,000$400,000$300,000$200,000$100,000$0

Oct

Jul

Ap

rJa

n

Oct

Jul

Ap

rJa

nO

ct

Jul

Ap

rJa

n 1

4

2014-2016

Owner & employees Innovative Profitability Trends Market Unique

NomChop is the Smart Investment

Owner equity, $120,000, 33%

Bank loan, $300,000, 67%

$300,000 5 years 8% interest Monthly payment:

$6,000 Total interest paid:

$65,000

Loan Request

Year Percent Returned

Year 1 43%

Year 2 93%

Year 3 267%

Year 4 451%

Year 5

Return on Investment

726%

Niyathi Chakrapani

NomChop, Owner

nchakrapani@nomchop.com

Phone: 425-999-6621

Fax: 425-657-7973

Contact Information

Thank You