NOKIA BUSINESS MODEL & SCAMPER - WordPress.com · PPT file · Web view2011-04-25 · NOKIA...

NOKIA BUSINESS MODEL &

SCAMPERCreativity and Innovation Subject

Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002.Madeza Alexander 19008074. Muhammad Dien Lesmana 19008032

BUSINESS MODEL

VALUE PROPOSITION Connecting People

Phone SMS Social network

Additional Media: music, video and voice note recorder; gallery Information seeker: Internet browser Information storage: notes, contacts, appointments

Anywhere, Anytime

CUSTOMER

Customer Segment

Distribution Channels

Customer Relationships

Economic level & Region segmentation Office Music Social

Connectivity

Operational (“front office” business processes: sales marketing, service)

Collaborative (self-service)

Analytical (analyze data)

Nokia official stores

Hand phone outlets

Electronic center

ECOSYTEM

Key Activities/ Core

CapabilitiesPartnerKey Resources/

Value Configuration

R&D Marketing

and Sales Finance

Human Resource Techies Marketer Finance

Production

Network Operator

Distributor Manufacture

rs

FINANCE

Cost Structure

Marketing Research &

Development Salary and Bonus Administration Production

Revenue Flows

Product sales

Substitute AdaptCombine

Conventional hand phone

Music player

Camera NOKIA

MESSENGER

Handphone+camera+musicplayer+social network features

Iphone + Blackberry (High resolution display, Nokia Messenger, Apps)

Stay in lower price, keep costs down

Modify

Able to house Symbian OS or Android OS (depend on user’s desire) Software can be upgraded automatically (Blackberry/Mac)

Put to Other Purpose RearrangeEliminate

Camera Music

player (Huge mp3 storage, high quality speaker)

Chat messenger

Laptop

Rigid Display

Complicated interface (music player, home screen)

Limitation of OS options

Network Operator (to support service for Nokia Messenger)