View
221
Download
0
Category
Preview:
Citation preview
8/8/2019 nipun bhardwaj
1/11
PRESENTED BY:
SHAHNAWAZ KHAN (B33)
SWATI ARORA (B34)MANJEET SINGH (B37)
NIPUN BHARDWAJ (B38)
KOHINOOR AHMAD (B39)
ADISH JAIN (B40)
8/8/2019 nipun bhardwaj
2/11
8/8/2019 nipun bhardwaj
3/11
INTRODUCTIONyAsda had its beginnings in 1920 with a group of dairy
farmers in Yorkshire Country in Northern England
looking for a means to sell their milk. After a series ofacquisitions and diversifications, which includedbakeries, meat processing plants, and nonfoodbusinesses, the company went public in 1949 under thename Associated Dairies Ltd.
y Swati.
8/8/2019 nipun bhardwaj
4/11
CHANGING IN STRATEGY OF ASDAy In 1981, John Fletcher (HBS MBA 1972) became Asda
Stores managing director. Believing Asda had hadfocused too much on sales to the detriment of profitmargins, he began initiatives to increase margins byreducing costs and offering more higher-priced valueadded products. The southern counties of England
were wealthier than the northern counties, and as one
Asda executive stated, It makes a difference when acustomer is walking into your store with 100 pound inher pocket instead of only 20 pound.
y Shahnawaz.
8/8/2019 nipun bhardwaj
5/11
THE SMART PRICE
LABEL
The Smart Price label wasoriginally a food only brand,however over the years it hasexpanded to cover almost
every product range in thestore, including clothing andfurnishings with the GSmartPrice products are almostalways the lowest price
option (known as OurLowest Price) in a productcategory in Asda stores.eorgeSmart Price brand.
8/8/2019 nipun bhardwaj
6/11
Visionofthe company:
Pure performance in retail
8/8/2019 nipun bhardwaj
7/11
MISSION OF ASDA
- The purpose of Asda is to make
goods and services more affordable foreveryone.
-To help stakeholders to understand why
the business exists.-To be Britain best value retailer exceeding
customer needs always.
8/8/2019 nipun bhardwaj
8/11
ASDA's valuesare:
1.Respect for the individual.
2.strive for excellence.
3. service to the customers.
8/8/2019 nipun bhardwaj
9/11
Nipun---The cause of damage and harm, they beganinitiatives to increase margins by reducing cost and
offering more higher priced value-added products.The southern countries of England were wealthier
than the northern countries and as one ASDAexclusive stated that it makes a difference when a
customer is walking into store with Rs 100 in herpocket instead of only Rs 20.
Others problems which are occurs that are largelyworking class population that are Asdas traditionalcustomer began abandoning the new higher priced
asda.
Nipun
8/8/2019 nipun bhardwaj
10/11
Research conducted at that time revealed some importantcustomer perceptions. Asda stores,particularly in the south,
were dull and tired compared to competitors.
8/8/2019 nipun bhardwaj
11/11
1. Asda should create a well retail development programwhere managers all of our existing estate as well as everyascept of our new store investment programme.
2. Contributes to economic growth with innovativedevelopment projects.
3. Regenrates sites in towns and cities.
4. They should have a flexible approach to developmentand aim yo design stores that compliment the areas in
which they are situated while fulfilling the expectation of
customers.
Recommended