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Nike
What is the product/products we should push?
Why will this work?
Who will our target market be?
Where is the market we are trying to sell to?
When should we start our advertisements?
Running Shoes• Current Running Shoes
o Free runo Lunar o Airo Zoomo Roshe
Designing one more pair to be the figurehead of our campaign
Fascination
• Americans have become obsessed with body image
• Campaign based on healthy body image
• Promote being fit and be socially responsible by-
o Promoting healthy over skinny
o Donating to obesity and heart research
Target Market• Americans• Men and Women• Ages 20-40• Up and Comers & Experiencers• Region depends on season
o Whole country during spring and summero Focus on warm areas in winter (southeast, southwest, pacific
northwest)
When to Start• Beginning Advertisements December 2014
o Time to develop new shoe
o Target entire country at start
o New Year’s resolutions and holiday season
o Spring is nearing in north (usually)
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