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NICHOLAS JENNINGSVINAY NENWANI
ADAM ROSS
www.infinurja.comwww.infinurja.com
Infinurja designs, produces, and sells patent-pending products that use organic waste and natural biological processes to generate continuous electricity to power homes.
Pwr Tank™ PROTOTYPE
• Integrates into septic tank
• Generates ~ 3 kWh of electricity• Avg. Indian Home uses 0.9 kWh
• Provisional Patent Pending
Pwr Tank™ PRICING MODEL
Strategy We Receive
Customer Pays
Term
Direct $500 $500 One time payment
Loan Option $500 $20/month 36 months
COMPETITIVE ANALYSIS
Metric ExelonPeabod
y Energy
Husk Power
Emerson
Solar
City
Sun Run
Infinurja
Low Cost Independent of Existing Grid Infrastructure
Sustainable Renewable 24/7 Electrical production Low Maintenance
INITIAL MARKET OPPORTUNITY
Customer Surveys
• 554 surveys (Hingoli)
• 90% reported no 24-hr electricity and willingness to pay up to $20/month
• 76% of homeowners have a septic tank in their home
• Suppliers:
• Lab Affiliate:
• Advisors:
• Micro-financers:
• Roopchand Baj• Lalchand Nathani• Pankkaj Soni• Anup Agrawal
PARTNERS
Team Strengths
• Microbiology Expertise
• Established partnerships in Indian Market
• Relationship with local Indian government
• Social Entrepreneurship for Improvement of Public Health and Environment
• Target: $650,000• Achieved: 70,000
• Needed: $580,000
• Year 1 – $100,000• Complete product development including
demonstration units• Year 2 - $250,000
• Expansion throughout India• Year 3 – $300,000
• Expansion to other developing countries
Funding Sought
• 1.2 billion people have limited access to electricity in India
• Willingness to pay up to $20/month in Hingoli• Established partnership with micro-financer
and suppliers• Low cost 24 hour electricity production
2015-Q4
Demonstration unit
Development/β- testing in Arizona
2016 Q2
2017
Expand to Bangladesh &
Nepal
Expand to Maharashtra
Launch in Hingoli,
India
NEXT STEPS
2015-Q3
Expand to Western
India
2016 Q3
2016 Q4
Expand to Eastern India
ELECTRICAL POTENTIAL OF HUMAN WASTE
• Avg. Male • 0.5-1.5 lbs. of feces/day• 0.58 gallons of urine/day
• Avg. household size in Hingoli • 5.4 people
• Avg. person can generate enough waste to light a 60-watt bulb for more than nine hours (0.54 kwh/day)
• Avg. Septic tank electrical potential• 2.916 kwh/day
AdvisorsAdvisors
Dr. Don Upson
CEO DAU & Associates LLCChemical Engineer
Jim Jindrick
McGuire Mentor in ResidenceElectrical Engineer
Dr. Patricia SiasProgram Director, McGuire Entrepreneurship Program
PROGRESS MADE
2014 – Q3 2014 – Q4 2015 – Q1
LLC Formation Website and Social
Media Launch Customer Surveys
Prototype 2 Developed
Hearst Grant
Provisional Patent FilledPartnered with Micro-financers
Prototype 1 Developed
2014 – Q2
Team Formation
Prototype 3 Developed
1. Build 50 demo units at Arizona Center for Innovation 2. Beta test demo units in southern Arizona at AZCI.3. Support the Arizona economy
USE OF FUNDS
Item Cost
Demonstration unit construction in Arizona
$9,000
Beta Testing in southern Arizona
$1,000
Name AmountElevate Competition Western Region
Winner $
20,000 Arizona Collegiate Venture
Competition Winner
$ 10,000
Perkins Coie Innovative Minds Winner
$ 10,000
Giants Competition Winner $ 2,250
Wake Forest Competition Winner $ 1,000
SDSU Best 1st Impression Winner $
500
McGuire Center Stipend $ 4,833
Hearst Foundation Grants $ 2,918
MBA Office $
458
Founder Investment $ 6,000
Total $
58,000
36
Funding Raised
POSITIONING
Low Price
High Price
Renewable
Non- RenewablePeabody Energy (coal)
Duracell (batterie
s)
Husk Power
Emerson (methane
)
MARKETING STRATEGY
• Low electricity population – Traditional marketing not applicable
• Door to Door sales – too expensive• Marketplace based demonstrations
• Start with existing sales team
• Commission based sales
• Word of mouth marketing
COGS BREAKDOWN
Cost AmountMaterial Cost $100.00
Labor Cost $35.00
Other Unit Costs $20.00
Payroll Tax/unit $2.68
Employee Benefits/unit $4.20
Total Unit COGS $161.88
SCOPE AND SCALE
Product 1
Year 1 -Initial Market
Year 2 - Secondary Market
Year 3 - Tertiary Market
Year 4 – Global Market
Year 5 – Developed Countries
PWR Tank
Hingoli, India
Western India
India DevelopingCountries
United States, etc.
Target Units Sold
500 8.3k 15k 26k 48k
Revenue $250k $4.1 M $7.5 M $13.4 M $24 M
Cost Structure•Customer Acquisition costs: $20/customer•Distribution/Installation costs: $55/unit•COGS/Unit: $100
Revenue Streams•Leasing Model: $20/month for 36 months•Direct Sales Model: $500/unit
Key Activities•Partnering with Micro Financers – Indian Urban Bank, Local manufacturers, installers•Marketplace based sales
Key Resources•Local salesmen•Local installers•Local manufacturers
Value Proposition•Electricity bill reduction•24 hour electricity•Low initial cost •Increase Productivity•Improve Standard of living•Impact lives
Customer Relationships•Friendly sales relationships using demos•Quality Installation •Limited Maintenance•Reasonable financing options
Channels•Leasing Model
•Market Demonstrations
Customer Segments
•Phase 1: India 1.26 Billion people
Early Adopters
•Individuals without electricity who are interested in obtaining electricity
Key Partners
Total Number of Customers
Contacted: 554Number of Canvas Iterations:
47
EVOLVING BUSINESS MODEL
Local installersNGOs
Infinurja: Electricity for Humanity Distribution Process Map
Sale
s Te
amM
icro
-Fin
ance
rsD
istr
ibut
er/
Supp
lier
Inst
alla
tion
Cust
omer
Se
rvic
e
Phase 1: Indian Market
Door to Door Sales
Sales Demonstrations
Trade Shows Sale is Made
Define loan terms
Need to Lease (Yes/
No)
Specifications are sent to
Supplier
Supplier cuts anodes to
specifications
Additional materials packaged
Buy Direct
Materials shipped to customer location
Installation team arrives to
customer location
Installation of product
Testing of product to
ensure electrical output
24 Hour monitoring of
customer issues
Our vision is to create a world where everyone has access to renewable, sustainable electricity while reducing our dependence on fossil fuels.
Our mission is to provide electricity for humanity using natural biological processes.
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