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NFC –The Next Best Thing Is Here!
Pexagon Technology Inc.
OBJECTIVES
I. Establish the fact that NFC is here, now and ready
II. Excite everyone with the opportunity for NFC
in Direct Mail
Pexagon Technology Inc.
AGENDA
AGENDA:
- Company Overview- NFC Basics- QR Codes vs. NFC Tags- NFC Costs & Benefits- NFC is HERE and NOW- NFC – Helping meet the challenges in Direct
Mail- Direct Mail Ideas- Q&A
Pexagon Technology Inc.
COMPANY OVERVIEW
Pexagon Technology Inc.
THE WIRELESS SPECTRUM
Pexagon Technology Inc.
NFC - 101
NFC stands for Near Field Communication.
A short range, low-power communications protocol between two devices.
NFC has three applications:
1.) Sharing 2.) Pairing 3.) Transactions
Pexagon Technology Inc.
NFC - Transactions
Pexagon Technology Inc.
Master Card Reports 700,000 MerchantsWorldwide Accepting PayPass
Source: NFC Times, Feb 8, 2013
NFC - Pairing
“You probably shouldn’t watch it on the plane…”
Pexagon Technology Inc.
Sony sees demand soar forNFC Tags in ‘one-touch’Consumer Devices
Source: NFC Times April 17th, 2013
NFC - Sharing
Pexagon Technology Inc.
TAGS vs. CODES
Pexagon Technology Inc.
TAGS vs. CODES
Touch and GO!
Pexagon Technology Inc.
TRACKING THE DATA
Pexagon Technology Inc.
TRACKING THE DATA
Pexagon Technology Inc.
TRACKING THE DATA – TAG TRAIL
Pexagon Technology Inc.
NFC COSTS (AND BENEFITS!)
- They are fun & cool
-Well suited for the mobile demographic
-Good for brands that want to be seen as technology progressive
-Great for those who want to stand out now
-The fact that there is a cost may result in more critical thinking and planning – which will likely drive better results
Pexagon Technology Inc.
NFC IS HERE & NOW!
Pexagon Technology Inc.
NFC IS HERE & NOW!
Kraft Trials NFC Against QR
Pexagon Technology Inc.
Kraft Test Results
“QR Codes work, but the challenge is that consumers must download a QR code reader to interact with most – and that’s where the friction occurs and decreases big scale”
Ed Kacmarek, Director of innovation and consumer experiences
THE RESULTS: Consumer engagement using the NFC “tap” outperformed the QR “snap” by a ratio of 12-to-1. Conversion levels were at 36% and the engagement time (48 seconds) was eight times what is typical in the grocery store sector
Pexagon Technology Inc.
NFC IS HERE & NOW!
Pexagon Technology Inc.
NFC PHONES
Pexagon Technology Inc.
More than 126 current shipping models of NFC enabled smart phones
Source: NFC World April 2013
The Tipping Points
Pexagon Technology Inc.
When will Apple offer NFC?
Pexagon Technology Inc.
PERFECT FOR DIRECT MAIL
Four Challenges for Direct Mail Marketers:
I. PersonalII. ActionableIII. FunctionalIV. Creative
Patrick DonahoePostmaster General2013 NPF Keynote
Pexagon Technology Inc.
MSP Ideas & Discussions
Pexagon Technology Inc.
Touch to call
One Marketing Agency is discussing including an NFC magnet in the mailing as part of a “touch to call” campaign
MSP Ideas & Discussions
Pexagon Technology Inc.
Another agency is pitching NFC enabled loyalty cards…..
BDA & NFL
Pexagon Technology Inc.
We are in discussion with A (national promotional products company) and NFL League about creating mailable NFC tokens to drive action and social messaging.
Other ways to use NFC
Pexagon Technology Inc.
Coupons & Discounts - “tap now and receive a 10% discount off your first order”
Mobile Engagement - “touch now to download the mobile app”
Sweepstakes - “touch and win”
Still Not Convinced?
Pexagon Technology Inc.
Pexagon Technology Inc.
THE TAPPING HAS ALREADY BEGUN!
Still Not Convinced?
- Change your phone settings
- Turn Bluetooth on/off
- Turn Wi-Fi on/off
- Set an Alarm
- Check in w/social media
- Turn on specific applications
- Exchange information
- Enter Contests
- Get Information
Every Day Use Models Taking Hold
Pexagon Technology Inc.
Type Q vs. Type N
Pexagon Technology Inc.
More Information
Pexagon Technology Inc.
- NFC Technology Overview- NFC News- NFC Usage- NFC Devices- NFC Presentations- Request for Consultation
Custom Samples Available
Pexagon Technology Inc.
www.pexagontech.com
NFC –The Next Best Thing Is Here!
NFC is HERE – NOW – READY
…and we are prepared to support you and your clients.
Pexagon Technology Inc.
NFC IS NOW – AND WE ARE READY
Presented byBrian Campbell – President, Pexagon Technology
www.pexagontech.comwww.aboutnfctags.com
USPS ContactCarolyn Watson
carolyn.g.watson@usps.gov914-697-7047
Business Alliance Manager
Pexagon Technology Inc.
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