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by Ryan Jenkinsrj@ryan-jenkins.com
www.ryan-jenkins.com/willisre
NEXT GENERATION
collaborationKeys to Engaging a Multi-Generational Workforce
to engage Millennials
today’s agendaBuckle up and buckle down
recapwho are theyMillennials 3 elements Q&A and
Age Numbers
GenERATION Z < 19 50+ millionMillennials 20-36 76 million
Generation X 37-52 51 millionbaby Boomers 53-71 75 million
Builders 72-89 56 million*G.I. Generation 90+ 60 million*
THE Generations
WHY GENERATIONS MATTER
52%of workers say they’re least likely to get along with someone from another generation.
so much is at stake
27%
33%38%
Millennials Gen X Boomers Builders Gen Z
2017 workplace5 generations representin’
25%
75%
Millennials & Gen Z Other Generations
2025 workplaceOh the places they’ll go
millennialswho & why
of Millennials are disengaged at work, the most of any generation.
largest generation digitally dependent
71%
of Millennials expect to leave their organization by the end of 2020.
66%
trillion annually is the estimated
spending power of U.S. Millennials
by 2020.$1.4
70%
20-36 yrs old
most educated
of Millennials might ‘reject’
traditional business to work
independently.
Millennials are a criticalmass of change agents
technology
millennials
internet
exponentialtimes
why Is today different?a bigger story
technology
millennials
internet
exponentialtimes
millennials have…elevated expectations
to engage Millennials
today’s agendaBuckle up and buckle down
recapwho are theyMillennials 3 elements Q&A and
builders boomers gen X millennials
formal, respectful
formal, directinformal, flexible
informal, authentic
phone & Email email & Textemail, Text &
text, instagram, Group Me, Snapchat,
Slack, etc.
Need background info & details
Keep professional
Need options & zero meetings
Want brevity, real time & quick responses
sum
mar
yvi
ewat
titu
de
#1 communicationkeys for engaging Millennials
the communication dividejust 1 example
99+
what’s up?
ok…what’s up?
just left u a vm
#1 communicationstrategy
to deferprefer
Adjusting your communications is the new norm.
#2 Feedback
50% is how much more often Millennials want feedback over other employees.
42%of Millennials want feedback every week, twice the percentage of every other generation.
keys for engaging Millennials
self reviewsconsider
#2 feedbackstrategy
#1 - Millennials are more critical#2 - Ownership is taken#3 - Managers turn into coaches
#3 development
#1reason Millennials leave organizations is lack of career opportunity.
71%of Millennials likely to leave a company within 2 years believe their leadership skills are not being fully developed.
keys for engaging Millennials
#3 developmentstrategy
reverse mentoring(creates opportunities for Millennials to develop communication skills)
implement
#3 developmentbonus strategy
career pathsOffer Options
define
/ Provide Hints / Deliver Training / Highlight ProgressGamify the Career Path:
to engage Millennials
today’s agendaBuckle up and buckle down
recapwho are theyMillennials 3 elements Q&A and
STAY CONNECTEDand much more
emailrj@ryan-jenkins.com
Bonus Materialwww.ryan-JENKINS.com/willisre(get today’s slides, free resources & more)
Presentation surveywww.ryan-jenkins.com/survey
Freechapter!How to Use Reverse Mentoring to
Retain and Engage Millennials
ignorance
5
4
32
1Denial
responsibility
resolve
Progress
5 phases of changestay overwhelmed
Thank youy’all rock!
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf
UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604
Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html
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