Nexpo

Social Media: Innovative Tips to Improve Your Business Now

1:30 PM ET

What is your best social media tip or story?(small prizes will be awarded)

Social Media – Innovative Techniques to Improve Your Business Now!

Come and join some experts who live and breathe social media and internet marketing, as we relay some of our techniques for using Twitter, LinkedIn, and other sites to improve your business. Some will be practical ideas that you can implement immediately, and others will give you conceptual ideas about what is possible, and how others have achieved results.

We will also be practicing the concept of "social media". The panel will solicit ideas on best practices and hot tips from the crowd, and prizes will be given for some of the best ideas, so bring your best ideas, and make the community better.

Panelists:

• Kate Alessi, Manager, Financial Services, Google, Inc.• Joselin Mane, CEO & Founder, LITBeL Consulting, LLC & Founder, BostonTweetUp.com• Chris Penn, Vice President, Strategy and Innovation, Blue Sky Factory• Patrick O'Malley, 617-PATRICK Social Media Training• You

10 Tips, 10 MinutesChristopher S. Penn

Blue Sky Factory

#NExpo

each tip is just an appetizer

Listen well

Set up outposts

Find where your best customers already are.

be obvious

Make it easy for folks to share your stuff.

TweetAway

blend online and offline

promote across channels

ask

Measure the right stuff

Photo credit: Sergey Gabdurakhmanov

own your database

still hungry?www.BlueSkyFactory.com

cpenn@blueskyfactory.com

LinkedIn Advanced Search

Copyright 2009 617-PATRICK Social Media Training 3

44

55

66

Twitter Search

• search.twitter.com–Search for

• keywords that potential customers might say• competitors names (for their unhappy customers)• People unhappy with

Copyright 2009 617-PATRICK Social Media Training 7

Twitter Search

Copyright 2009 617-PATRICK Social Media Training 8

99

Copyright 2009 617-PATRICK Social Media Training

1010

Social Media – Innovative Techniques to Improve Your Business Now!

Come and join some experts who live and breathe social media and internet marketing, as we relay some of our techniques for using Twitter, LinkedIn, and other sites to improve your business. Some will be practical ideas that you can implement immediately, and others will give you conceptual ideas about what is possible, and how others have achieved results.

We will also be practicing the concept of "social media". The panel will solicit ideas on best practices and hot tips from the crowd, and prizes will be given for some of the best ideas, so bring your best ideas, and make the community better.

Panelists:

• Kate Alessi, Manager, Financial Services, Google, Inc.• Joselin Mane, CEO & Founder, LITBeL Consulting, LLC & Founder, BostonTweetUp.com• Chris Penn, Vice President, Strategy and Innovation, Blue Sky Factory• Patrick O'Malley, 617-PATRICK Social Media Training• You

Thanks

What do all of these companies have in common?

• tweetup (coined 2007 Scott Monty – Ford)

• n. A real world meeting between two or more people who know each other through the online Twitter service.

• n. A live event which has been promoted primarily on Twitter.

What is a TweetUp?

Step # 1Before the event

Pre-Planning, Planning and promoting

Check List for a Successful TweetUp

A good Hash Tag.. eg. #roofup (a TweetUp on a roof deck)

(#brontosaurus just wont convey what you are really trying to communicate)

Choose a good location for your

event

(250 people in an Irish Bar in Southie just won’t work, no

matter how much you want it to)

Promote!!

Leverage your local

Social Media Community..

Eg. @BostonTweetU

p(Yes this is shameless (however, very

effective for you) self promotion)

Stats

94% traffic< 5 tweetsSold out event

Yesterday

84% traffic1 tweets19 Signed up

Line up a event photographer/

Videographer (even if its you)

(If a tree falls in a forest and there are no photographs or video, can you really be sure

that it happened?)

Step # 2During the event

Hosting and Communicating

Monitor the feeling and atmosphere(encourage fun and socializing if its not organic)

In Person and online

Provide name tags (encourage twitter handle)(Have photographer capture nametags…

Eg. twitter id because you know you won’t remember them all)

Give out prizes and/ or Giveaways(People LOVE free stuff, but it’s not a requirement for a successful

TweetUp)

What a TweetUp!!!People were mingling on the roof and…

Inside the restaurant.

Great example of a TweetUp host• Self Promote (in a unique, unobtrusive way)

• Be fun and social

Step # 3After the event

Thanking, Documenting, and Measuring

Measuring Success

Why #RoofUp was such a great success

The goal of the TweetUp was to hold the first TweetUp on a Roof Deck in Boston, and for the host to become better known in the social media community.

Sara got what She wanted

Success depends on the goals of each individual event

But its always nice when other people like it too…

93%33%

Now its the time to:Post Pictures on Flicker (or venue of choice)

(people love pictures, especially of themselves)

Follow up with everyone via Twitterremember to look at the pics (nametags) if you forgot twitter handles

Create, Create, Create

(or just rub in their faces how much fun you had and that they should have been there)

All have successful leveraged tweetups

Get in touch

@JoselinMane /@BostonTweetUp info@BostonTweetUp.com

59

Discussion