New/Social Media in Business Education

New/Social Mediain Business Education

Dr. Stephan BradyPenn State University

“New media = forms of media over which the user has as much input as the publisher; i.e., users *are* publishers.” gpittman, Twitter

New Social MediaandSocial Networks

What IS it?

http://en.wikipedia.org/wiki/New_media

DigitalWeb (2.0?)CommunitiesInteractive

New Media at Penn StateDigital Commons

Initiative

The Digital Commons is a university-wide initiative to help enrich students’ educations by creating digital content for their coursework. The Digital Commons will provide all campuses within Penn State with a common set of computing tools, a common set of support materials, and a common set of opportunities to create digital media of all kinds. The Digital Commons will also help educate faculty, staff, and students on the appropriate uses of digital media.

“The Digital Commons is a university-wide initiative to help enrich students’ educations by creating digital content for their coursework.”

“…provide all campuses within Penn State with a common set of computing tools, a common set of support materials, and a common set of opportunities to create digital media of all kinds.”

“The Digital Commons will also help educate faculty, staff, and students on the appropriate uses of digital media”.

Podcasting

http://www.dukenews.duke.edu/2007/05/images/ipod08204_036.jpg

What exactly is

http://www.aaronovadia.com/clients/photoshopit/display/rss_icon.jpg

Audio files Collection of created episodes Subscription available through

internet subscription protocol called “RSS”

a Podcast?

Term Podcasting◦ Mix of iPod and Broadcast◦ Acronym for

“Portable on Demand”

Convenience◦ Automatic: Update, new episodes◦ Portability: Listener plays it when and where they

want.

Roots of Podcasting

Portable means popular◦ 840,000 listeners in 2004◦ 3.7 million in 2008◦ 14.5 million listen to streaming audio 56 million by the end of the decade

Listening to what? ANYthing!

It’s all Techies, right?

http://www.rajar.co.uk/docs/news/2008_07_podcasting_listening_survey.pdf

TargetedPodcasting is…

SpecializedLow Cost

Marketers are able to reach specific audiences with their message

Distributed

Podcasting in Education

Reach students anytime, anywhere, where they are!

Students are “Digital Natives”They Live in the Web 2.0 world

Podcasting in EducationUniversities are stepping out—

exploring the realm of the possible

Pennsylvania State UniversityQueen’s UniversitySeattle Pacific UniversityStanfordTexas A&MUC BerkeleyUMBCUniversity of South Florida

Arizona State UniversityBowdoin CollegeConcordia SeminaryDukeMichigan Tech UniversityMITNJITOtis College of Art and Design

Podcasting in Education

http://podcasts.psu.edu

Translation◦ Recording what you do

Podcasting in Education

LecturesSolutions

ReviewsOffice Hours

classroom

Transformation!Podcasting in Education

Guests

Special Editions

Class Projects

Bringing people, ideas, and content to the classroom student

Blending content with delivery

Podcasts are new and different

More Precise, structured arguments

Less room for filler and useless words

The Voice of the StudentsMiles Buttrill

Answers anytime, any number of times

Creative allowances

Technology & the business environment

The Voice of the StudentsMary Hennemann

Improve the educational content?

Free up the educators to focus on content rather than process?

Enable students to grasp the information in a better/faster/cheaper way?

A Cautionary Note

My 3 simple questions. Does Technology:

Where can you find me? Visit my sites

◦ Itunes.psu.edu◦ SCToday.net (SC Forums, and podcasts)◦ Thefathersonchats.com◦ Theprofessornotes.com

Email:spb7@psu.edu

Or call: 717-610-0441