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NEW YOUTH® PRODUCT
LAUNCH EVENTNancy Baldwin
Director, TrainingKristen Cunningham
Regional Sales Director
YOUTH® LASH REVITALIZING AND CONDITIONING MASCARA
YOUTH® LASH REVITALIZING AND CONDITIONING MASCARA2-in-1 Lash Conditioner and Mascara
• SPECIALLY FORMULATED BOTANICAL COMPLEX STRENGTHENS LASHES
• UNIQUE LASH PROTECTION COMPLEX PROTECTS LASHES AND ROOTS AGAINST ENVIRONMENTAL DAMAGE
• INNOVATIVE 2-SIDED BRUSH CREATES A NATURAL, ELEGANT LOOK
• NATURALLY DERIVED MINERAL PIGMENT PROVIDES A GLOSSYLOOKING BLACK FINISH
• SMUDGE-FREE, ULTRAMOISTURIZING FORMULA PROVIDES LONGER-LASTING WEAR
INNOVATIVE 2-SIDED BRUSH
LONGER BRISTLESCREATE DEFINITION
SHORTER BRISTLESBOOST VOLUMEAND LENGTH
THE POWER OF BOTANICALS
Watercress and Indian CressWatercress and Indian cress extracts
help strengthen lashes.
Shea ButterOrganic shea butter moisturizes
and soothes fragile lashes.
Vital Repair+® ComplexMultipatented Vital Repair+
Complex protects roots and lashes, encouraging healthy lashes.
YOUTH® LASH REVITALIZING AND CONDITIONING MASCARA
• OPHTHALMOLOGIST TESTED
• SAFE FOR CONTACT LENSE WEARERS
• GLUTEN FREE, PARABEN FREE, PHTHALATE FREE, SULFATE FREE, FRAGRANCE FREE, AND CRUELTY FREE
AMAZING RESULTS!
YOUTH® LASH REVITALIZING AND CONDITIONING MASCARA
#32586 | Member Price: $44.00 | PV: 31.88
SOCIAL SELLING
Kristen CunninghamRegional Sales Director
ASSUMPTION • You want to leverage Social• Input = Output
• You’ve identified your platforms • Understanding of terminology
Facebook®
Friends
Feed
Stories
Instagram®
Followers
Feed/Tiles
Stories
SOCIAL SELLING
Prospect &
Engage
Create Your Presence
Research and Plan Your Activities
Prospect and Engage
CREATE YOUR PRESENCE• Identify your brand voice
• What do you want to be associated with?• Be you!• Don’t just copy and paste or share someone else’s post
• Need a prompt• What are 3 of your passions?• What are 3 emotions that describe you?
• Every post should speak to your brand voice• Avoid hot topics
RESEARCH AND PLAN ACTIVITIES
Research• Hashtags:
• Identify relevant hashtags for your posts
• Follow them
Planning
• How many days per week will you post?
• What will you post?
TIME-SAVING TIP: curate a photo library… take photos.
PROSPECT AND ENGAGE
• How long would it take to meet 5 new people?• Social Media allows you to do this quicker
• But does this replace face-to-face?• No, never• It sets the stage for it
• How long would it take to share your story with 5 new people every day?• Social Media and your brand voice allow
people to find and meet you
TIME-SAVING TIP: search for and engage with 5 new people every day.
CONTEXT: Frame this in your mind as meeting new people
•Be strategic• Program, not product• What is your goal?
• Ask them to buy• Ask them to join
•4-bucket approach• CREATE CURIOSITY• CALL TO ACTION• FOMO• RESULTS
HOW TO INCORPORATEMASCARA
doYOU READthe ingredient
LABLESof your
BEAUTYproducts?
how much time doyou spend doing
your makeup?
IF YOU COULDkeep only one thing in
YOUR ENTIRE MAKE UP
collection...
WHAT WOULD
IT BE?
what is your
favourite mascara?
ANDWHY?
CREATE CURIOSITY
$44MASCARA,
LASH CONDITIONER
Y E P ,I B U L K O R D E R E D
But first, lashes.
Mascara + conditioner in oneParaben free, phthalate free
Money back guarantee$44
CALL TO ACTION
Mascara + Lash Conditioner5 left, $44 each
Ophthalmologist tested.Smudge free.
Protect lashes from environmental damage.
ONE LEFT,EVERYONE
NEEDSTHIS!
FEAR OF MISSING OUT (FOMO)
You pick: Left eye or right eye h a p p y l a s h e s ,
H A P P Y L A D I E S
RESULTS
AFTER THEY BUY
Share the business
• “I hope you’re loving your mascara! You have an awesome social network. Have you ever thought of leveraging it? Let me know if you’re ever interested.”
• Invite them to an existing event that you and your team are doing
• Ask them who else they know who might want it; show them the potential
Share your story
• What has representing these products done for you?
28-DAY SOCIAL CHALLENGE• Create Your Presence
• TASK 1 – Identify your brand voice
• Research and Plan• TASK 2 – Create a content calendar
• We have one you can use or modify to fit your goals• TASK 3 – Identify how often you’ll post
• Prospect and Engage• TASK 4 – Follow/friend 5 new people every day that you would
eventually like to connect with• TASK 5 – Create a list of your top 10 people on social; engage
with them daily
BONUS TASK: unfollow any accounts you don’t regularly engage with or that don’t bring you joy.
CONTENT CALENDAR
FOR MORE INFO TO PURCHASE
Tools and resources and social sharing tips on https://events.shaklee.com/share-mascara
ca.shaklee.com using the Beauty Category page or via Quick Shop (now in the shopping cart)
using item code #32586
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