New Tools and Rules for Research Knowledge Mobilization Initiatives Using Social Media Using Social...

New New Tools and RulesTools and Rules

for Researchfor Research

Knowledge Mobilization Knowledge Mobilization Initiatives Initiatives

Using Social Media Using Social Media 

Gary MyersGary MyersKMbeing.comKMbeing.com

A.K.A.

KMbeing

KMbeing

KMb

A.K.A.

KMb

=Knowledge

Mobilization

A.K.A.

KMb

=Knowledge

Mobilisation (in UK)

A.K.A.

Knowledge

Mobilization

• putting available knowledge into active service to benefit society

Scholarly and Research Communication

Theoretical and Methodological Approaches to Social Sciences and Knowledge Management

•Bo-Christer Björk, Annikki Roos and Mari Lauri• Information Research, vol. 14 no. 1, March, 2009

• Out of 1-million, 350-thousand articles published

•Only 4.6% immediately openly available

•Only 3.5% available after one year embargo

•Only 11.3% available in libraries behind pay walls

Source: Neilson McKinsey Incite Poll http://blog.nielsen.com/nielsenwire/online_mobile/buzz-in-the-blogosphere-millions-more-bloggers-and-blog-readers/

•Based on Ulrich’s search for active, academic /

scholarly, peer reviewed journals

(total 53,097)

Source: Simon Fraser University

http://pages.cmns.sfu.ca/heather-morrison/appendix-c-how-many-active-scholarly-peer-reviewed-journals/

200-million

53-thousand

KMbeing

One of Canada’s most influential Knowledge Mobilizers

(Top 10 of 100)2011 & 2012

http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx

Is 22 Tweets-Per-Day the Optimum?

100-million users/56-million following 8+ accounts

100-million

53-thousand

Real time search capabilities

Social Media Is

NotA

Fad

http://researchimpact.ca

OK, I have an account on

Facebook, Twitter, You Tube, Delicious, Google +, Flicker,

LinkedIn, Vimeo and Tumblr and

Pinterest

Cool! Now what?

Um…I have no idea.

http://melissaterras.blogspot.ca/2012/04/is-blogging-and-tweeting-about-research.html

“Most of my papers, before I blogged and tweeted them, had one to two downloads, even if they had been in the repository for months (or years, in some cases). Upon blogging and tweeting, within 24 hours, there were on average seventy downloads of my papers.” 

“It's a really good thing to make your work open access. More people will read it than if it is behind a paywall. Even if it is the most downloaded paper from a journal in your field, Open Access makes it even more accessed.” 

Applying Social Sciences Research for Public Benefit Using

Knowledge Mobilization and Social Media

The use of Twitter in this way increased web traffic to the searchable online

database of ResearchSnapshot by 270%

(www.researchimpact.ca/researchsearch)

(Google Analytics)

Phipps, D.J., Jensen, K.E. and Myers, J.G. (2012). Applying Social Sciences Research for Public Benefit Using Knowledge Mobilization and Social Media, Theoretical and

Methodological Approaches to Social Sciences and Knowledge Management, Asuncion Lopez-Varela (Ed.), ISBN: 978-953-51-0687-6, InTech.

1. Create online networks to better understand which issues are important to various stakeholders

2. Get feedback on your work, as a faster and in more ways more effective form of peer review

3. Meet other academics and researchers locally and globally who are interested in your work

Gary MyersKMbeing.com