New strategic vision

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New strategic vision

Floor VasseMeryl Schotanus

HAZEL

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Overview

Hazel What went wrong? Improving Hazel’s image

- Focus on women only- New websitedoor to door sale - New product

H

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Hazel until today

For 50 years we were the largest direct seller of cosmetics and beauty products- Unfortunately sales began to decline in 1990s

It is time to change!

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What went wrong? We have been focusing on direct sales a lot even though

this way of selling did not increase sales Bad brand image Lack of interesting new lines Bad quality

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7%

93%

Global sales cosmetics, fragrances and toiletries in 2011

Direct SalesDepartment stores, supermarkets and other retail outlets

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Improving Hazel’s image Focus on women only No direct sales Ordering via our new website New product

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14%

9%

15%

19%

2%

16%

16%9%

Hazel's percentage of company sales by key sectors

Bath and shower productsSun careSkin careFragrancesMen's grooming productsColour cosmeticsHair care DeodorantsX

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Improving Hazel’s image Focus on women only No direct sales Ordering via our new website New product

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67%

33%

Global sales cosmetics, fra-grances and toiletries in 2012

Department stores, su-permarkets and other re-tail outletsOnline Sales

7%

93%

Global sales cosmetics, fragrances and toiletries in 2011

Direct SalesDepartment stores, super-markets and other retail out-letsX

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Launch website: January 1, 2012

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Improving Hazel’s image Focus on women only No direct sales Ordering via our new website New product

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- Natural look- For every type of woman- Available at January 15, 2012

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Projected Sales

- Sales 2011: $140 billion- Sales 2012: $140.5 billion- Sales 2013: $141.5 billion

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Improvements

- Focus on women only- Selling via internet- New website- New product

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Are there any questions?