New shopper dna

June 2015, Barcelona@KenHughesIE© Ken Hughes 2015

#digitaldna #ges15

A NEW CONSUMER DNA: THE DIGITAL NATIVE ADVANCE

#digitaldna #ges15

THE BUILDING BLOCKS OF WHO WE ARE

#digitaldna #ges15

BECOMING

AS CONSUMERS AND SHOPPERS

THE BUILDING BLOCKS OF WHO WE ARE

#digitaldna #ges15

DIGITAL IS WHO WE ARE … … NOT HOW WE SHOP

#digitaldna #ges15

WHAT ARE WE SELLING?

#digitaldna #ges15

PATH TO PURCHASE

#digitaldna #ges15

ABSOLUTEPERMANENT TRUSTED

#digitaldna #ges15

+ ≠ BRAND

CONNECTIVITY

#digitaldna #ges15

+ ≠ BRAND

CONNECTIVITY

#digitaldna #ges15

SEAMLESS INTEGRATION: “THERE IS NO LINE PEOPLE”

#digitaldna #ges15

WHAT ARE WE SELLING?

THE NEW CONSUMER DNA:

#digitaldna #ges15

YOU ARE WHAT YOU OWN >

#digitaldna #ges15

YOU ARE WHAT YOU

EXPERIENCE

& SHARE

#digitaldna #ges15

EXPERIENTIAL

EQUITY

#digitaldna #ges15

EXPERIENTIAL EQUITYSHAREABLE

#digitaldna #ges15

IF OMNI-CHANNEL OR ECOMMERCE IS JUST ANOTHER

DISTRIBUTION CHANNEL IN YOUR BUSINESS,

YOU ARE ALREADY BEHIND…

… DIGITAL IS A CULTURAL

MINDSHIFT IN TERMS OF

CONSUMER EXPECTATION

#digitaldna #ges15

www.kenhughes.info

@KenHughesIE

New shopper dna

Documents

New Shopper Mindset FINAL

The role of m-Commerce in the new shopper landscape

INSPIRING NEW SHOPPER BEHAVIOURS

New DNA Computer

A new DNA for New Media

New Tie Shopper Tan CUT OUT

DNA Replication Copying DNA Replication of DNA – base pairing – new strand is 1/2 parent template & 1/2 new DNA semi-conservative copy process

The New Hispanic Shopper

New Earth Market Shopper Ad Page 4

New York to Knoxville Shopper-News 090314

Dna computing new

SHOPPER MARKETING: A NEW PARTNERSHIP …scindeks-clanci.ceon.rs/data/pdf/1450-863X/2016/... · Z. Bogetic, Dj. Kalicanin and D. Stojkovic, Shopper marketing: A new partnership perspective

6-10-14 The New Shopper

New shopper journey - Philipsimages.philips.com/.../Global/...AA-15703-New_Shopper_Journey_PD… · New shopper journey In-depth with... Christiaan Rikkers They used to call it the

Shopper Insights: New Ways of Captivating Shoppers – Jim Lucas

SFY 2020 Secret Shopper Survey Report · SFY 2020 Secret Shopper Survey Report Page 1-2 State of New Hampshrie NH2020_Secret Shopper Survey_F1_0720 . requested provider wa s a PCP

The New Shopper - US Online Retail Research with Carat

Xtreme Shopper Marketing beginning a new generation of

DNA Replication Review Three main steps: Helicase unzips/unwinds the DNA molecule DNA Polymerase brings in new nucleotides Ligase zips the new DNA back

New Metrics of Shopper Marketing