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T H E P A R K S| South West London |
A fresh insight intoLondon’s greenest and most desirable neighbourhoods
Savills_SW_p1-8_v6.indd 1 17/05/2012 14:35
THE PARKS SOUTH WEST LONDON
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ILLU
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WELCOME� e Parks embraces Savills offi ces in Richmond, Barnes, Wimbledon and Putney, providing an integrated service across this desirable area.To date, the Savills offi ces that make up � e Parks have achieved considerable success in creating a “virtual” offi ce to serve one of the fi nest residential areas in outer London. Savills clients are able to engage the full complement of the area’s sales teams,16 local experts in total. � is gives vendorsand purchasers full exposure to the prime market that this whole area has to off er, without having to register separately at diff erent offi ces. Although groups of our London offi ces traditionally work closely together, there is even more reason for � e Parks to operate as a single entity because many of these residents move home within the same area. Another reason why Savills initially set up this virtual offi ce in the area is because of the consistent similarities in the profi les and requirements of buyers in Richmond, Barnes, Wimbledon and Putney. All tend to be attracted by the excellent schools, the fast commuting links and, above all, by the great swathes of green space: Putney Common, Wimbledon Common and Richmond Park are augmented by idyllic Petersham Meadows, Bushy Park, Kew Gardens and, of course, the � ames riverside. With these top search criteria, buyers might easily fi nd Richmond just as wonderful as Wimbledon, or Barnes as perfect as Putney.
RENTAL RANGES
THESE VARY FROM £750 PER WEEK FOR A FLAT TO UP TO £5,000 FOR A PRIME PROPERTY
HOUSING STOCK
HANDSOME VILLAS, PRETTY COTTAGES AND IMPRESSIVE
MANSIONS ARE FOUNDAROUND THE PARKS
84%OF PURCHASERS ARE BUYING
A MAIN RESIDENCE, WITH 12 PER CENT BUYING
AS AN INVESTMENT
QU
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’S R
OAD
K INGSTON V
ALE
UPPER R ICHM O N D R O A D
SAWYER’S H ILL
KE
W R
OA
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L O W E R R ICHMOND ROAD
HAM GATE AV E
QU
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RO
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PETE
RSHAM
ROAD
KEWROYALBOTANICGARDENS
RICHMOND GOLF CLUB
RICHMOND PARK
represents Savills offi ces
PETERSHAM MEADOWS
CHISWICKHOUSE
RICHMOND
PR
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NEW_Savills_SW_p1-8_v6.indd 2 21/05/2012 09:25
THE PARKS SOUTH WEST LONDON
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Foreign exchangeWHY THE PARKS HAS
PARTICULAR APPEAL FOR INTERNATIONAL BUYERS
The area’s selection of properties at all levels of the market attracts a constant stream of interest from families relocating from abroad.
What they’re looking for is space and a family-friendly environment that is not always found in prime
central London locations.
The wide range of excellent schools is a major draw: Marymount
International School, the German School and schools such as King’s College, that offer the International
Baccalaureate, make Coombe, Petersham, Richmond and
Wimbledon Village top favourites among overseas buyers and
tenants alike.
In Richmond and Barnes over the past three years, international buyers accounted for 19 per cent of all Savills sales, with 7 per cent from Europe and 3 per cent from
the USA. In Putney and Wimbledon, 20 per cent of buyers came from
overseas, with 7 per cent from Europe and 3 per cent from
the Middle East.
The fi nancial services sector continues to be the main source of these relocations, but energy, telecommunications and media
companies are also highly active. Savills Corporate Relocation
Services is at the forefront of this lucrative market, working closely
with The Parks to make Savills the fi rst choice for buyers and tenants
moving from abroad.
39%OF ALL SAVILLS SALES IN
THE PARKS AREA IN THE LAST THREE YEARS HAVE BEEN TO
INTERNATIONAL BUYERS
£2M+IN THE PARKS AREA 85 PER CENT OF ALL
PROPERTY SALES ARE ABOVE £2M+
98%THE AVERAGE SALE PRICE
OVER THE LAST THREE YEARS WAS 98 PER CENT OF
THE ASKING PRICE
WANDSWORTH HILL
K INGSTON ROAD
ROEHAMPTON VALE
UPPER R ICHM O N D R O A D
RICHMOND PARK GOLF CLUB
WIMBLEDONCOMMON
WIMBLEDONPARK
BARNESWILDFOWL
& WETLANDS CENTRE
ALL ENGLAND
LAWN TENNIS
CLUB
BARNES
PUTNEY
WIMBLEDON
PR
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Y L
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RO
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AM
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NEW_Savills_SW_p1-8_v6.indd 3 21/05/2012 10:16
T H E C R E AT I O N O F S T R E N G T H F R O M K N OW L E D G EAGENTS FROM FOUR SAVILLS OFFICES WITHIN THE PARKS REVEAL THEIR LOCAL EXPERTISE,
SPOTLIGHTING KEY FEATURES AND PRIME ADDRESSES WITHIN THIS DESIRABLE AREA
Richmond has long been the favoured
residence of royalty, courtiers and the fashionably wealthy.”Patrick Glynn-Jones
COMMUTER FACTS Regular trains take approximately 20 minutes to Waterloo.
LOCAL HIGHLIGHTS Richmond’s great glories include the view from the crest of Richmond Hill, the former Royal hunting ground Richmond Park, tranquil Petersham Meadows and �e Green, an elegant lawn fringed with fine houses in the town centre.
PRIME ADDRESSES Period properties on Richmond Hill and its adjoining roads, with access to that famous view, can fetch well into the millions, while Rosemont Road is a peaceful no-through road with a distinct community spirit. Montague Road is a street of handsome Victorian villas and townhouses, while the parkside location of Queen’s Road is similarly popular. �e Green’s superb range of 17th, 18th and 19th century houses represent some of Richmond’s finest residential homes and, further afield, Petersham’s collection of Georgian mansions and cottages are hard to resist.
�e Printworks, a new development of apartments and houses by �e Green in the heart of the town is well worth considering.
THE INSIDE TRACK… “Richmond’s buyers tend to be families either moving within the area or coming from central London and the town’s lively selection of shops and restaurants offers much to attract the urban professional too. An area to watch is East Twickenham: just across Richmond Bridge, it is closer to Richmond town centre than many more established addresses on Richmond Hill yet prices are still lower than in Richmond itself. ”
RICHMOND
THE PARKS SOUTH WEST LONDON
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Savills_SW_p1-8_v6.indd 4 21/05/2012 11:29
Variety is what sets Wimbledon apart:
from the quaint Village to the cosmopolitan town centre.”Clive Moon
COMMUTER FACTS Fast links from Wimbledon into London via the District Line and trains to Waterloo in 19 minutes, plus other stations at Wimbledon Park, Southfields and Raynes Park.
LOCAL HIGHLIGHTS Despite its annual focus as the world’s most famous tennis tournament, for the rest of year Wimbledon is remarkably peaceful. Wimbledon Village also boasts a superb selection of boutiques and restaurants catering for the most sophisticated clientele.
PRIME ADDRESSES �e Village is the focus of Wimbledon’s prime property market, with its pretty cottages, handsome villas and impressive mansions. Premier addresses include �e Grange, Marryat Road, Highbury Road and Parkside. �ese elegant homes typically achieve above £4 million, although super-prime properties on Wimbledon Parkside can soar to £15 million. In Wimbledon Park, handsome late-Victorian and Edwardian houses can be found in Vineyard Hill Road, Dora Road and Kenilworth Avenue, priced £1.5 million upwards. Meanwhile, desirable inter-war houses on the private Drax Estate, south of the Common, carry values of £2.5 million and beyond.
THE INSIDE TRACK… “�e area of West Wimbledon is still excellent value, as buyers are increasingly attracted by its wide variety of green spaces and slightly lower prices. �ere is also consistent demand for property within the Coombe Estate on Kingston Hill, close to a number of highly rated schools. Detached houses on these private residential streets start from £2 million. Wimbledon’s semi-rural surroundings continue to offer plenty of distractions for the rich and famous.”
Putney is the gateway to �e Parks. Situated
just across the �ames from Fulham, its splendid range of properties are close to the fashionable fringes of London, and handy for Hurlingham and the King’s Road.”Caroline Bell & Alex Howard Baker
COMMUTER FACTS Excellent rail links (including Putney mainline to Waterloo and the District Line at Putney Bridge and East Putney), along with a popular bus route to Piccadilly (the No. 22).
LOCAL HIGHLIGHTS Putney’s town centre is rich in elegant Victorian and Edwardian architecture, with a network of residential streets, augmented by some chic riverside developments. And green space is never far away: south of Putney lies the Heath with miles of wide, open space.
PRIME ADDRESSES Putney’s most sought-after addresses include Lower Common South, Gwendolen Avenue, St Simon’s Avenue and Malbrook Road which have a fine array of generously proportioned period homes. Smaller (and slightly older) properties are to be found in Parkfields, Coalecroft Road, Charlwood Road and Redgrave Road. Cottage-type properties cost around £1 million and semi-detached villas are worth around £2.25 million. �e new Vantage development has chic penthouses at around £1 million.
THE INSIDE TRACK… “East Putney and Roehampton are traditionally cheaper than West Putney. �ere is no particular reason for this, especially as East Putney’s tube station is a definite attraction, yet prices are typically 10 to 15 per cent lower in these areas. Putney’s al fresco eateries are the perfect setting for summer dining, and its superb choice of schools ensure that the area continues to attract steady interest from families.”
Historically, Barnes was a popular country
retreat and it still retains a distinctly rural ambience.”Sandra Carline
COMMUTER FACTS Approximately 22 minutes from Barnes station to Waterloo.
LOCAL HIGHLIGHTS Barnes boasts award-winning restaurants, riverside pubs and stylish boutiques and galleries, yet the area still preserves a genuine sense of community. A weekly farmers’ market and the popular Barnes Fair in summer both attract visitors from all nearby areas.
PRIME ADDRESSES Barnes Village offers a superb variety of Victorian and Edwardian homes, with key addresses that include Castelnau, Scarth Road and Mill Hill on Barnes Common. Here, sizeable residences can typically achieve between £3 million and £7 million. Little Chelsea, with its pretty Victorian cottages, has seen significant price rises and many properties benefit from falling into the catchment area of the hugely popular Barnes Primary School. Other excellent schools nearby include the St Paul’s Schools and �e Harrodian School.
THE INSIDE TRACK… “Every year, Barnes becomes the focus of attention during the world-famous Boat Race, with its magnificent vantage point, so properties with �ames views are always in demand. Of particular interest at the moment are apartments at Harrods Village, Riverview Gardens and Waterside, which sell for between £900,000 and £2.5 million. �e last few years have also seen a growing trend for owners of large family homes to downsize into smaller houses in Barnes Village, ensuring steady interest around the £1 million price point. �e town’s position, in the embrace of a great loop of the �ames, means that there is never a shortage of riverside walks and activities, making its family appeal irresistible.”
PUTNEYWIMBLEDON BARNES
THE PARKS SOUTH WEST LONDON
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Garry McHugh has become a regular client of Savills in � e Parks area. Since buying his fi rst
property through Savills, he has also purchased, and re-sold, another two, in Putney and Roehampton.
“After I bought my home in Putney through Savills at auction, I decided to develop some properties in the town, and I asked Savills to let me know of any likely opportunities. � ey did, and I bought a property in Putney Park Avenue, which Savills is now selling for me.
“� e Parks is a valuable concept for clients like me because the areas it covers are becoming much closer in price. Now, the shared experience of agents acting as one throughout the area will give both sellers and buyers the confi dence that properties are valued correctly. Local knowledge is essential to help clients make the right purchase, achieve a satisfactory sale or fi nd a good tenant.
“Savills offi ces have always worked closely together, not just between agencies but also across departments: I used SPF Private Clients, fi nancial brokers, to purchase one of my properties and Savills Interior Services advised on the design and presentation of my latest project. Savills has been a big part of my success: all the teams are very responsive, helpful and genuinely want to work together to fi nd or fi nish the right product for the market.”
A P E R F E C T PA RT N E R S H I PFOR ONE SAVILLS CLIENT, LOCAL EXPERTISE HAS DELIVEREDA NUMBER OF PROPERTY OPPORTUNITIES WITHIN THE PARKS
THE PARKS SOUTH WEST LONDON
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AFTER
The Parks is of particular interest to families and international relocators who are typically looking for two-to-three-year lets. In Richmond,
budgets run from £1,250 to £3,750 a week. In Wimbledon, prime
properties can achieve £5,000 per week, while four or fi ve bedroom
houses in the area let for an average of £1,000 to £1,625 per week.
Apartments on Putney riverside and in central Wimbledon are popular,
with two bedroom apartments costing £500 to £750 per week and three bedroom fl ats around £1,000.
Throughout The Parks, tenants often go on to purchase the
property they are renting, or buy another in the area. Our sales and
lettings teams work closely together to ensure a seamless service
through both markets.
While we anticipate continued demand in south west London, landlords should take realistic
pricing advice from a reliable ARLA (Association of Residential Letting Agents) licensed agent. At Savills, we aim to have our letting agents
licensed within 12 months of joining so we can give you professional, up-to-date advice and guidance.
Being an ARLA agent ensures we’re covered by the Client Money
Protection Scheme and have Professional Indemnity Insurance.
BEFORE
DREAM LOCATIONS
WHY THERE CONTINUES TO BE A LUCRATIVE LETTINGS
MARKET IN THE PARKS
NEW_Savills_SW_p1-8_v6.indd 6 21/05/2012 10:16
F O U R O F A K I N D : A F L AVO U R O F T H E PA R K STHE PARKS IS ONE OF THE FINEST RESIDENTIAL AREAS IN LONDON AS THESE PROPERTIES SOLD
BY SAVILLS DEMONSTRATE. TO SEE OUR AVAILABLE PROPERTIES, VISIT SAVILLS.CO.UK
P U T N E Y Lower Common South, SW15
KEY FEATURES4 reception rooms ● principal bedroom with en suite bathroom ● 6 further bedrooms ● 2 bathrooms ● roof
terrace ● south-facing garden ● off-street parkingGuide £4.395 million
Contact: 020 8780 9900
R I C H M O N D The Green, TW9
KEY FEATURESReception hall ● 5 reception rooms ● kitchen/breakfast
room ● cloakroom ● 8 bedrooms ● 3 bathrooms ● garage ● off-street parking ● garden
Guide £5.95 millionContact: 020 8614 9100
W I M B L E D O N Marryat Road, SW19
KEY FEATURES
Potential for extensions and modernisation ● garage with off-street parking ● garden and patio ● fabulous views of London ● close to the heart of the Village
Guide £3.675 millionContact: 020 8971 8111
B A R N E S The Mill Hill, SW13
KEY FEATURES4 bedrooms ● 4 bathrooms ● Gothic-style glass
conservatory ● landscaped grounds ● 2 storey garage with office ● gymnasium
Guide £5.95 millionContact: 020 8939 6900
THE PARKS SOUTH WEST LONDON
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�e Parks is published on behalf of Savills (L&P) Ltd by BlueDoor Media Ltd, bluedoor-media.co.uk. All information is correct at time of going to press. All rights reserved. Articles may not be reproduced without written permission from Savills (L&P) Ltd. While every care is taken in compiling the content, neither the publisher nor Savills (L&P) Ltd assumes responsibility for effects arising from this publication. Investment advice �e information and opinions contained in this magazine do not constitute professional advice and should not be relied upon. Specific advice relating to your individual circumstances should be obtained.
Savills has over 200 offices and associates in over 45 countries around the world. We also offer a range
of other services including Prime Purchase, our subsidiary property buying agency; SPF Private
Clients, finance brokers, and a dedicated Waterfront Department.
To find out more about your local market, or for a free market appraisal, please don’t hesitate to contact the team:
Patrick Glynn-JonesSavills Richmond020 8614 9100pglynn-jones@savills.com
Sandra CarlineSavills Barnes020 8939 6900scarline@savills.com
Clive MoonSavills Wimbledon020 8971 8111cmoon@savills.com
Alex Howard Baker Savills Putney020 8780 6112ahowardbaker@savills.com
Caroline BellSavills Putney020 8780 6111cbell@savills.com
Lindsay CuthillHead of South West London020 7731 9400lcuthill@savills.com
Jane IngramHead of Lettings020 7730 0822jmingram@savills.com
savills.co.uk
NEW_Savills_SW_p1-8_v6.indd 8 21/05/2012 09:26
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