New Media Eagle Ridge

New Media forPrevention

Eagle Ridge InstituteJune, 2008

What R We Doin’ 2day?

• Where are we now?

• What social media?

• What social media tools?

• Play a Social Media Game

• What next?

"We have clearly seen that networks that use social media

ignite social change."--Allison Fine, Author,

Momentum: Igniting Social Change in a Connected Age

Photo: Ross Mayfield

Participant PollParticipant Poll

• Flickr, YouTube

• Del.icio.us

• Blog

• Microblog

• Social Network

• Podcast

• Text Messaging

• Reader (RSS)

• Wiki

• Google Maps

Photo: Jahansell

Technology in Prevention

Connect

Comment

Collaborate

Learn

Publish

The Social Web

Listen

Observe

Create

Where are we now?

Photo: Ross Mayfield

X

The Way We Were

• Coalition members• Community Partners• Policymakers • Main Stream Media• Youth• Parents• Others

Message, channels and receivers (Photo: megan cole)Lefebvre SocialMedia 02142007, CADCA Forum, On social marketing & social change

Current Reality

Business Community

Youth ServingSchool

Media

Youth

Parents

Engagement, Interaction, Multiplexity and Authenticity, Lefebvre, C. CADCA Forum, 2007Photo: megan cole

Law Enforcement

Religious-/Fraternal

Civic/Volunteer

Healthcare

State/Tribal/Local Gov

Website Blog

Wiki

Web 1.0 to Web 2.0

Based on photo by luc legay

InformationConsumption

CreateCommunicate

Co-createCollaborate

Technology in Prevention

Connect

Comment

Collaborate

Learn

Publish

The Social Web

Listen

Observe

Create

Photo: stop.down

Photo: xadrian

Photo: brutal

Photo: circulating

Photo: yuan2003

Photo: carf

Photo: Nimages DR

Experimental Prototype

Join, observe, participate

Content

Communities

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

http://www.flickr.com/photos/coyenator/137915253/in/set-72057594121565612/

You can also add “notes” to photos!

Presentations

Remember: Creative Commons

Re-use

Remix

Make stuff

sets

badges

slideshows

Event albums

Tag

Organize

Document

Share

Your Community

http://www.youtube.com/nonprofits

http://youtube.com/youthnoise

http://www.youtube.com/watch?v=7XqcfgAhpE8

Your community’s video story or documentary

So, what can Providers & So, what can Providers & communities do with YouTube?communities do with YouTube?

•Connect•Comment•Celebrate •Tell stories•PSA•Documentaries•Events•What else?

What is it?

Tagging in Del.icio.us

So, So, what ifwhat if your colleagues used your colleagues used common tags, in del.icio.us?common tags, in del.icio.us?

What’s it good for?

Research Tools

Podcasts

Resources

Best Practices

Collaboration

Photo: babblingdweeb

Materials

News

Photo: minifig

Anatomy of a Blog

http:/opblog.wordpress.com/

And now, Microblogging?

Podcasting

Photo: nao-cha

Server/Hosting service

Website Blog

Wiki

Web 1.0 to Web 2.0

InformationConsumption

CreateCommunicate

Co-createCollaborate

http://technologyinprevention.blogspot.com

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Profile

Subscription

BlogRoll

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Shared Spaces

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Tools

Technology in Prevention

Connect

Comment

Collaborate

Learn

Publish

The Social Web

Listen

Observe

Create

Photo: stop.down

Photo Credits• http://www.flickr.com/photos/ross/481518848 • http://www.flickr.com/photos/jahansell/473050171/• http://www.flickr.com/photos/megs_pics/2447290680/• http://www.flickr.com/photos/megs_pics/2446449091/• Derived from http://www.flickr.com/photos/luc/• http://www.flickr.com/photos/niwru/1102144588/• http://www.flickr.com/photos/dr/2048034334/ • http://www.flickr.com/photos/ception/201051214/• http://www.flickr.com/photos/babblingdweeb/532676582/• http://www.flickr.com/photos/minifig/375779781/• http://www.flickr.com/photos/nao-cha/285731505/• http://www.flickr.com/photos/stopdown/487027583/ • http://www.flickr.com/photos/xadrian/581385733/ • http://www.flickr.com/photos/brutalworks/39868154/ • http://www.flickr.com/photos/circulating/2154098422/ • http://www.flickr.com/photos/yuan2003/1796355617/• http://www.flickr.com/photos/beija-flor/2427350183/ • http://www.flickr.com/photos/zakh/337938459/

Special Resources

• Beth Kanter– Beth’s Blog at http://beth.typepad.com/ – Social Media Wiki at

http://socialmedia.wikispaces.com/

• David Wilcox– Social Media Game Wiki at

http://social-media-game.wikispaces.com/

This slide deck is licensed under creative commons, with attribution, non-commercial, share alike. For more information on Creative Commons go to

http://creativecommons.org

Photos licensed by creative commons from flickr (www.flickr.com) are cited both on the slide and in the citations. If you use these images, please cite them

according to the creative commons license.

Suggestion citation: LaDonna Coy, Learning for Change, Inc.http://technologyinprevention.blogspot.com