NEW LOGO STYLE GUIDE & BRAND STANDARDS PREVIEW. Branding and marketing consist of more than just...

NEW LOGO STYLE GUIDE &BRAND STANDARDS PREVIEW

• Branding and marketing consist of more than just the logo itself. Instead, it’s about the colors, fonts, messages, etc. and how all these things help to bring the CSUSM story to life.

• Consistent application of brand elements will benefit CSUSM through improved awareness, recognition, and professional appearance.

• Full style guide available in about a week at:www.csusm.edu/communications

REASON FOR PRESENTING TODAY:

Full Name Hills at Left

UNIVERSITY LOGO VARIATIONS

Full Name Hills Above

Full Name Text Only

Full Name Hills at Left with Divisional

Attachment

UNIVERSITY LOGO VARIATIONS

Full Name Text Only with Divisional

Attachment

CSUSM Text Only

20 Years Horizontal

20 YEAR LOGO VARIATIONS

20 Years Vertical

20th Anniversary Logos are to be used sparingly! To avoid waste, they should not be used on printed materials with a shelf life longer than 2010.

University Seal

OTHER CAMPUS LOGOS

Spirit Logo & Variations

Usage same as before: Spirit Logos for Athletics, Alumni Association, etc.; University Seal for documents authenticating official actions of the President

• PowerPoint• Letterhead (MS Word)• Memorandum (MS Word)

• Letterhead and memo available immediately

• Currently distributed through divisional administrative assistants, and will be posted to new online location in near future

NEW DIGITAL TEMPLATES

Optional Subtitle

POWERPOINT TITLE SLIDE

• Content goes here

CONTENT SLIDE OPTION 1

• Light Beige version will also be available for:– Presentation rooms with

problematic lighting– Presentations that must also be

printed (to save toner)

CONTENT SLIDE OPTION 2

LETTERHEAD TEMPLATE

MEMORANDUM TEMPLATE

HEADER OPTIONS

HEADER OPTIONS

• Office of the President• University Advancement• Academic Affairs• Student Affairs• Finance and Administrative Services• CoAS / CoBA / CoE• School of Nursing• Extended Learning• Athletics (special variation using Spirit

Logo)

DIVISIONAL LOGOS AVAILABLE FOR:

• Letterhead Shell• Standard Envelope• Business Cards

• All available very soon

• While templates have changed, ordering processes virtually the same as before

NEW PRINT TEMPLATES

LETTERHEAD SHELL

Whenever possible,please avoid purchasing pre-printed letterhead shells and use digital letterhead template instead.

• Basic logo / text format should apply to most standard envelope sizes• Special version for Athletics using Spirit Logo

STANDARD ENVELOPE

BUSINESS CARD OPTIONS

SPECIAL: COLLATERAL TEMPLATES

• Large Pocket Folder• Large Brochure• Small Pocket Folder• Small Brochure• Small Fact Sheets• Quadfold w/ Detachable Panel

IMPORTANT FACTS TO REMEMBER

FONTS

• Corbel is the standard font to use on all items, digital or printed

• All templates come with Corbel predefined, and it is a font that we all have installed on our campus computers

EXISTING PRINTED ITEMS

• Due to budget restrictions, please do not throw out existing printed items like business cards, pre-printed letterhead shells, etc.

• Digital is a different story: You are encouraged to stop using old digital templates and start using new ones as soon as available.

NEW APPROVAL FORM

• To ensure brand consistency, Communications will now be reviewing and approving all custom print orders that go through Procurement.

• This approval will be an integrated step in the procurement process.

QUESTIONS OR REQUESTS?

• Please email Office of Communications:publicity@csusm.edu

HUMAN 20 NOVEMBER 3!

2020