New Life for Old Buildings: Marketing Strategies for Adaptive Reuse

Carbondale, Illinois

2015 Main Street and Historic Preservation Conference

New Life for Old Buildings: Marketing Strategies for Adaptive Reuse Gail White, AIA, LEED AP White & Borgognoni Architects, P.C. June 24, 2015

Questions and Concerns • What types of assessments best set the stage for rehab?

– Conditions assessment? – Historic Structure Report? – Reuse feasibility study?

• What questions should groups be asking of architect? • Lots of confusion about code compliance and accessibility:

– Egress – Fire safety – ADA – Any advice on how to assess those? – Who to ask, and in what part of process?

• Challenging building types?

• Any way to get people to see the possibilities? – A rendering or plan?

• Often communities have lived with these buildings for their whole lives, and

only see dirt and decay. Any suggestions of methods to get the community on board?

Hotel Belleville/Meredith Home – Belleville, IL

Hotel Belleville/Meredith Home – Belleville, IL

Hotel Belleville/Meredith Home – Belleville, IL

Hotel Belleville/Meredith Home – Belleville, IL

Hotel Belleville/Meredith Home – Belleville, IL

Historic Jail Museum – Benton, IL

Walnut Street Baptist Church – Carbondale, IL

Walnut Street Baptist Church – Carbondale, IL

Former Passenger Depot – Carbondale, IL

Former Passenger Depot (1903 Conditions) – Carbondale, IL

Former Passenger Depot (1925 Conditions) – Carbondale, IL

Former Passenger Depot (1930 Conditions) – Carbondale, IL

Former Passenger Depot (1991 Conditions) – Carbondale, IL

Former Passenger Depot – Carbondale, IL

Former Passenger Depot – Carbondale, IL

Former Passenger Depot – Carbondale, IL

Former Passenger Depot – Carbondale, IL

Former Passenger Depot – Carbondale, IL

Former Passenger Depot – Carbondale, IL

Missouri-Pacific Depot – Washington, MO

Missouri-Pacific Depot – Washington, MO

Pavillion / Former I.C. Freight Depot – Carbondale, IL

Dunaway Building – Carbondale, IL

Oldenhage-Hughes Building – Carbondale, IL

Oldenhage-Hughes Building – Carbondale, IL

Ryan Medical Building – Carbondale, IL

F. A. Prickett Building – Carbondale, IL

Varsity Theater (Center for the Arts) – Carbondale, IL

Varsity Theater (Center for the Arts) – Carbondale, IL

Carbondale Community Arts – Carbondale, IL

Carbondale Community Arts – Carbondale, IL

Carbondale Community Arts – Carbondale, IL

Herald Tribune – Chester, IL

Herald Tribune – Chester, IL

Miner’s Institute – Collinsville, IL

Miner’s Institute – Collinsville, IL

Rose Hotel – Elizabethtown, IL

Rose Hotel – Elizabethtown, IL

Rose Hotel – Elizabethtown, IL

Rose Hotel – Elizabethtown, IL

Lock & Dam 51 Properties – Golconda, IL

Lock & Dam 51 Properties – Golconda, IL

The Annex Building – Herrin, IL

The Annex Building – Herrin, IL

The Annex Building – Herrin, IL

Marion Cultural and Civic Center – Marion, IL

Marion Cultural and Civic Center – Marion, IL

Massac Theater – Metropolis, IL

Massac Theater – Metropolis, IL

Normal Theater – Normal, IL

Illinois Rural Heritage Museum – Pinckneyville, IL

Carbondale, Illinois

2015 Main Street and Historic Preservation Conference

Thank You!

New Life for Old Buildings: Marketing Strategies for Adaptive Reuse Gail White, AIA, LEED AP White & Borgognoni Architects, P.C. June 24, 2015