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© 2013 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be
reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited.
Experian Public.
New data and new channels – delivering the 1-2-1 marketing future
Colin Grieves
DMA-IDM Scotland Event
12 June 2013
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Experian Public.
Omni-channel – Just another industry buzzword?
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Experian Public.
Meet the ultra-connected customer
The biggest change we see
underway is the amazingly
rapid increase in the number
of people who access the
internet multiple times a day,
from multiple locations,
with at least three devices.
They’re ultra-connected and
always addressable. By the end
of 2013, we predict that almost
half of online adults globally
will join this revolution.
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Experian Public.
The data that our always on consumer is generating
Sales data,
basket analysis,
product purchases,
usage, payment
behaviours
Search, sites
used, email clicks,
content viewed
Lifestyle, life stage,
age, gender,
household income
Locations,
movement, usage,
engagement
Transactions
Behavioural
Demographics
Mobile
& media
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Experian Public.
Linking data
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Experian Public.
Using new data in the marketing cycle
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Technology the enabler
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Experian Public.
Big Bang – targeted channels increasing all the time
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Experian Public.
Big Bang – adding TV & VOD What’s next?
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Experian Public.
Is anyone making it happen today?
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RETAIL
BRAND
SAFE DATA
PARTNER
MEASUREMENT THROUGH
SPEND AND ONLINE ANALYSIS
Data matched to users/
subscribers of selected
media channels. Media
plan built with ad agency
Client data segmented
and passed to data
matching partner
Targeted ad’s
served to consumers
across channels
Consumers see
messages through
combination of
channels. And shop
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Experian Public.
Things to leave you with
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There are new data innovations that can make a difference
to your business today
Finally – none of us should forget the consumer in this
New data is becoming available and linked to create insight
Real ‘joined up’ cross channel marketing is doable
The range of channels open to communicate in a targeted way with consumers
is greater than ever
There are new data innovations
that can make a difference
to your business today
•New data is becoming available and
linked to create insight
•Real ‘joined up’ cross channel
marketing is doable
•The range of channels open to
communicate in a targeted way with
consumers is greater than ever
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Experian Public. Join the conversation @ExperianMktgUK #dmascotland
Finally – none of us should
forget the consumer in this
•Responsible and respectful use of
data must be at the forefront of our
minds
•Data owners and users must not
abuse the potential
•Compliance is critical
•Transparency will be the watch
word as we progress
How we act is key
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Experian Public.
Thank you
Join the conversation @ExperianMktgUK #dmascotland
Join the conversation:
@ExperianMktgUK
#dmascotland
Pick up:
The Smarter
Marketer’s Guide
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