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Networking & Etiquette
Agenda
• Networking – what is it?• How to Network – good etiquette• Corporate dress – business casual?• Business dining basics• Know your BMW• Resources
What isn’t Networking?
• It’s not superficial connections and lunching.
• It’s not about handing out business cards.
• It’s not about asking for a job.
• It’s not about short term payback.
• It’s not about hanging with your friends and calling it networking.
What is Networking?• It’s cultivating relationships with others in a
meaningful way.
• It’s building “bank” of contacts that can provide information and support when you need it, and in return you can help them when they need it.
• It’s about reaping long term professionally rewarding relationships.
• It’s about staying in touch with the pulse of the business world through your network.
• “I know a guy who knows a guy who knows a guy”
Why Network?
• 70-80% of jobs are filled via networking – the silent job market.
• Search Firms 10-15%
• Ads in Print or Internet 10-15%
• A “warm” call is much easier to make than a “cold” call.
• Stay abreast of what’s happening in the business world.
Do you have a Network?
• You already have a network – the trick is to build that network in the professional grid
• Fill in your network grid, and see where you need to expand.
Your Personal Network Chart
Career
Organizational
Personal
Professional
How to Network
• The 4 “E’s”– Establish…………….. eye contact
– Extend………………. your hand
– Engage………………. in conversation
– Exchange……………. business cards (if appropriate)
How to Network• Do’s
– Network broadly– Follow up! If you make a promise to someone, live
up to it.– Offer to assist. If you help me, I’ll help you.– View every social situation as a networking
opportunity.– Ask questions – people like to talk about themselves.– Maintain contact, even if only sparsely.
• Don’ts– Equate endless lunches with networking – Get hung up with one conversation – move around– Stay in your comfort zone and only talk to people
just like you– Make a promise you can’t or won’t keep.– Be a wallflower – show initiative and make the
first move
How to Network
First Impressions
• “You don’t get a second chance to make a first impression.”
• Dress, voice and body language account for 90% of first impressions: be confident
• Posture and demeanour count for a lot. Stand up and smile!
• God gave us two ears and 1 mouth for a reason – Listen twice as much as you speak.
• Use first and last names• Introduce junior person to senior person. Senior =
position or age, not gender.• Forget someone’s name? Don’t fake it, admit it.• Focus when being introduced. Either use a rhyming
game to remember their name, or use it three times in conversation. However, don’t overdo it, they are not your buddy.
Making Introductions
Risk-Free Conversations
• Safe Topics:– Public information – read the newspapers– Travel– Business
• Avoid:– Politics– Religion– personal questions, disclosures, money, health
Corporate Dress
• Fit the Corporate culture – investigate• Dressing conservatively is risk free – gives you time to
learn the corporate culture.• Dressing trendy is risky – what does it say about your
professionalism and perceived image of the company?• Your personal image is a reflection of the company’s
image.• Are you a winner? Look like a winner!
Business Casual
• “If you don’t have to change when you get home from work, you are too casual.” Dan Vass, Grant Thornton
• Don’t– Out-dress the boss
– Wear running shoes, leggings, anything torn, shoes without socks, athletic wear, see-through fabrics, tank tops, t-shirts with messages, distressed clothing
– Wear too much perfume, aftershave, or show too much skin• Low-cut, crop tops, tank tops, short shorts, or very short skirts
Business Dining Basics
• Sit when you’re invited to sit. If it is not assigned seating, choose a table of people you don’t know and ask if a seat is taken.
• Napkin goes on your lap, not tucked into your shirt. If you get up, leave it on your chair.
• Several rows of cutlery, start on the outside and work inward.
• Your bread plate is on your left, main dinner plate in the middle, wine glasses on your right. (BMW)
• If you’re in doubt, always follow a leader.
A Final Note• Practice – attend Corporate Info sessions and stick
around after to network• Join student clubs or other associations• Get involved in a mentorship program• Check out on-line resources such as
www.etiquetteexpert.com
Are You Dressed for Success?
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